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Brasil Telecom Emerges from Shareholder Battle Ready to CompeteProduct Type: Market Research ReportPublished by: Yankee Group Published: January 2008 Product Code: R388-2520 Description Brazil’s third-largest operator, Brasil Telecom, has emerged from a 2-year shareholder dispute ready to
compete. In this Yankee Group Note, we look at what’s in store for the company.The third-largest Brazilian operator, Brasil Telecom (BrT), is a company to watch as it moves forward after an ongoing ownership dispute lasting more than 2 years. The dispute centered on a 19% stake of BrT owned by Telecom Italia and wasn’t resolved until a group of shareholders led by Citibank and other pension funds worked a deal to buyout Telecom Italia’s participation. Brasil Telecom stands out in the market due to its status as an early adopter of new technologies and its strategy of bringing new services to the market ahead of the competition. Even though some of these services haven’t reached high subscriber numbers or offered profitability, the company shows a willingness to innovate and experiment at a time when convergence and new valueadded markets are becoming more important. The company earned the reputation of an innovator by moving forward with WiMAX and IPTV ahead of most of its competitors. Brasil Telecom offers a full portfolio of services focused on data and voice services over fixed and mobile networks as well as long distance. It has approximately a 24% share of the fixed-line market and close to 4% of the mobile market. The company’s position could also change if it merges with the country’s largest fixed-line operator, Telemar, as is rumored. The company also offers a set of value-added services. Data center, broadband and internet content are all new areas where the company is looking to augment its position in its bread-and-butter markets of traditional fixed-line services (voice and data connectivity). It also has significant government- and enterprise-geared business, making the potential merger a powerful prospect for the entire telecom sector. Table of Contents
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