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Subscriber Data Consolidation Is the First Step to AnywhereProduct Type: Market Research ReportPublished by: Yankee Group Published: January 2008 Product Code: R388-2524 Description The road to the Anywhere Network• requires operators to leverage a much richer relationship with users. A
logical first step on the road to personalized services, new business models and lower costs is subscriber data
consolidation.Today, the battle among CSPs for the hearts and minds of the Anywhere Consumer™ and Anywhere Enterprise™ is well under way. And the management of subscriber data is the fundamental underpinning that drives the transformation from a network/product-centric approach to a subscriber-centric approach for services. Operators must get this aspect of their network and IT planning correct or risk massive subscriber churn from customers who demand the freedoms associated with a subscriber-centric service philosophy. This Yankee Group Note serves as an introduction to the high-level challenges and opportunities related to subscriber data management. It sets the stage for additional research from Yankee Group in 2008 on this important topic. Table of Contents
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