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Waking a Comatose Mobile Market

Product Type: Market Research Report
Published by: Yankee Group
Published: January 2008
Product Code: R388-2554
Description
Mobility is the new sick man of Europe. Unprecedented competition and regulation are hurting operators’ financials. But a return to growth is achievable through service innovation and intelligent use of subbrands.

Something unpleasant is happening to European mobile network operators (MNOs). For some of the regions’ most successful companies, life is suddenly nowhere near as comfortable as it used to be. During the past 15 years, these players have grown their businesses dramatically and even struggled to cope with growth in demand. But that’s all changed now. Customer growth is more elusive. ARPU and service revenue are flat or declining. Profitability is under pressure. Cost-cutting programs are commonplace. It’s not a pretty picture.
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