Product Type: Market Research Report
Published by: Yankee Group
Published: March 2008
Product Code: R388-2578Description The mobile computing revolution has been enabled by ubiquitous connectivity. However, connectivity alone is
not enough to make users more productive. Users also require access to applications and information.
Currently, true mobile or anywhere applications are limited to e-mail and a few niche vertical applications such
as direct store delivery and transportation. At the same time, as the number of remote, telecommuting and
traveling workers continues to increase, so does the need for true anywhere applications. As Exhibit 1 shows,
historically mobile CRM deployments were hard to justify because the applications were not only difficult to
use, but also lacked the connectivity to support browser-based applications.Table of Contents - I. Mobility Hype Finally Achieves Reality
- Looking at Sales Effectiveness
- II. The Mobile CRM Business Case Shows Value Across Multiple Metrics
- III. Conclusions and Recommendations
- Recommendations for Enterprises
- IV. Further Reading
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