Riding the Wave from Mobile Commerce to Mobile Transactions: Industry Report

Riding the Wave from Mobile Commerce to Mobile Transactions

Product Type: Market Research Report
Published by: Yankee Group
Published: March 2008
Product Code: R388-2581

Description

Mobile transactions will emerge as the next great opportunity as consumers adopt a wide variety of financial services on the mobile device.

Key Concepts:

M-payments,
m-coupons,
m-services,
NFC payments,
m-banking,
m-ticketing

Who Should Read:

CEO, CIO, VP of marketing across mobile transaction ecosystem: card associations, banks, merchants, device manufacturers, carriers

Table of Contents

I. Introduction to the Mobile: Commerce Taxonomy
II. Payments Will Become Mobile: Contactless M-Payments Adoption; Will Follow One of Three Scenarios; in the United States; Remote M-Payments Shift Online; Shopping to M-Shopping; Peer-to-Peer M-Payments Can Be of; Any Size
III. Mobile Coupons Will Deliver ROI: and Opex Savings; Delivering ROI through Mobile; Coupons; The Wireless Carrier Will Gain from; Mobile Coupons
IV. M-Services: Lower Costs and: Higher Revenue; Opex Reductions Will Be the Initial; Driver; Mobile Ticketing Beyond Public; Transport; The Future: How the Enterprise Will; Generate Revenue from Mobile Services; Dynamic CRM Enables Successful; Mobile Services
V. Conclusions and Recommendations: Recommendations for Carriers; Recommendations for Vendors; Recommendations for Merchants
VI. Further Reading

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