Advancing Mobile Applications Through Managed Services: Industry Report

Advancing Mobile Applications Through Managed Services

Product Type: Market Research Report
Published by: Yankee Group
Published: April 2008
Product Code: R388-2582

Description

This Yankee Group Report outlines the role application architecture and the IT channel can play in increasing adoption of mobile enterprise applications across a broader target market.

Key Concepts: Ubiquitous connectivity, Anywhere applications, application middleware, hosted applications, software as a service.

The adoption of mobile enterprise applications beyond the laptop remains surprisingly low. Even mobile push e-mail can boast only slightly more than 20 million subscribers worldwide at the end of 2007. The adoption of mobile enterprise applications among large enterprises is relatively high due to the extra resources these companies possess. To mobilize the revenue potential in the mobile enterprise applications market, vendors must try to broaden the reach and adoption of mobile enterprise applications into the fragmented small and medium business (SMB) market.

Table of Contents

I. The Key Application Architectural Models and Who Will Deliver Them
II. The IT Manager and the IT Channel: The Managed Service Opportunity
III. The Role of the Mobile Operator
IV. Case Studies: Vodafone and Dexterra; The BlackBerry Model
V. The Future of Application Architecture
VI. Conclusions and Recommendations: Recommendations for Vendors; Recommendations for Mobile Operators; Recommendations for Enterprises
VII. Further Reading

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