Scouting the Evolution of Corporate Social Networks: Industry Report

Scouting the Evolution of Corporate Social Networks

Product Type: Market Research Report
Published by: Yankee Group
Published: August 2008
Product Code: R388-2722

Description

Rapid technological change leaves enterprises unable to effectively determine which new technologies are a passing fad and which ones are truly disruptive. For many enterprises, social networking applications present a facet of this problem. They see applications like Facebook growing at a torrid pace and they feel that there must be some opportunity for them in this burgeoning online world. Yet the knowledge that something “big” is going on is insufficient in and of itself to guide corporate decision-making.

Table of Contents

I. Introduction: Methodology
II. Yankee Group’s 2008 Social Network Application Taxonomy: Taxonomy: The Need to Define a Youthful Industry; Business-to-Consumer Networks; Enterprise-to-Employee Networks; Other Network Types
III. Social Networks Will Evolve to Accommodate New Enterprise Buyers: The Buyer Really Does Matter
IV. Conclusions and Recommendations: Recommendations for Vendors; Recommendations for Enterprises
V. Further Reading·

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