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Retaining Cash-Strapped Cable Customers

Product Type: Market Research Report
Published by: Yankee Group
Published: January 2009
Product Code: R388-2768
Description
The economic downturn will cause consumers to re-evaluate their spending on cable services ranging from TV to high-speed Internet. Home broadband providers should develop “recession-buster” offers and make promotional prices permanent in competitive markets to keep as many subscribers as possible.
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