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Dialing for Dollars: Yankee Group’s 2009 NFC Forecast

Product Type: Market Research Report
Published by: Yankee Group
Published: June 2009
Product Code: R388-3236
Description
Near field communication (NFC) represents a long-term opportunity for banks to monetize the mobile channel, but the lack of defined business models, available handsets and point-of-sale infrastructure have pushed out its commercialization for years. With the GSMA forgoing its stance on a revenue-sharing business model and contactless terminals reaching the tipping point, Yankee Group’s new NFC market forecast shows that NFC will become commercially available in major markets in 2010 and become successful worldwide in 2013.
Table of Contents
I. Methodology

II. The Demand-Side Drivers for NFC-Enabled Phones

III. The Supply-Side Drivers for NFC-Enabled Phones

IV. The Implications of NFC

V. Conclusions and Recommendations

VI. Further Reading
Ordering and More Information
Price and Delivery Options


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