Consumers Cut Back on Network Spending: Industry Report

Consumers Cut Back on Network Spending

Product Type: Market Research Report
Published by: Yankee Group
Published: July 2009
Product Code: R388-3246

Description

The economy has given consumers a tough choice: either subscribe to fewer services or pay less for each one. The data in our 2009 consumer surveys show that consumers have taken both approaches: They are cutting spending on Internet and mobile, and they are giving up their land lines. And broadband Internet? It’s the service consumers can’t live without.

Table of Contents

I. The Downturn Forces Consumers to Make Tough Spending Choices
II. Almost Two-Thirds of Consumers Are Cutting Back
III. Conclusions and Recommendations
IV. Further Reading

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