Product Type: Market Research Report
Published by: Yankee Group
Published: July 2009
Product Code: R388-3264Description The U.S. mobile industry gets mostly passing grades in SMB markets, but shouldn’t rest on its laurels. During the next two to
three years the industry needs to focus on SMB customized data plans, application development for small business, new managed
offerings and an invigorated indirect partner channel.Table of Contents - I. The Uniqueness of SMB Mobility Segments Demands Unique Marketing
- II. Four SMB Business Challenges for Mobility
- III. Much Ado About Something: SMB Mobility Forecast and Share
- IV. Drivers of SMB Mobile Adoption
- V. You Got to Pay to Play: Rate Plans and Liability
- VI. Devices Galore
- VII. Applications Built From Communities
- VIII. Channel Empowerment
- IX. Conclusions and Recommendations
- X. Further Reading
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