Inconsistent Prepaid Reporting Distorts Key Mobile Market Signals: Industry Report

Inconsistent Prepaid Reporting Distorts Key Mobile Market Signals

Product Type: Market Research Report
Published by: Yankee Group
Published: September 2009
Product Code: R388-3351

Description

Key market signals that govern competitive behavior are distorted by the fact that operators determine inactive mobile lines using various definitions and methods. A Yankee Group model gauging the effects of such variations shows that small changes make big differences. It is in operators’ best interest to adopt a standard definition and be more transparent in their reporting.

Table of Contents

I. Why Large Numbers of Inactive Prepaid Lines Distort Penetration
II. What Drives Inactive Lines
III. What This Means
IV. Recommendations
V. Further Reading

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