Digital Rights Management: Strategies for Rich Media Content

Digital content delivery, content protection, intellectual property rights and distribution management, and a secure, attractive transaction mechanism are the main challenges in today's digital market.

The music industry has been the highest-profile talking point of the digital debate, partly because the visible parts of the business model select, pay for, and download three or four-minute pop songs appear to be so simple. Along with SMS (Short Message Service) , MMS (Multimedia Messaging Service) and email, it is the proverbial killer application, but it is one that has shaken an industry to its core. Not only do the Internet and other interconnected information networks provide unprecedented means to access and share content beyond geographical boundaries and time constraints, they also provide an unprecedented means to discuss it and to share information about what is going on.

This briefing document brings together the essential elements of the digital rights debate providing a balanced review and analysis for players operating in the sector.