Product Type: Market Research Report
Published by: Juniper Research Limited
Published: January 2006
Product Code: R399-179Description Mobile Commerce Strategies aims to provide a thorough examination and evaluation of current themes and trends, building on those outlined in the original version of this report. Extensive interviews with leading companies are reconciled with published market data and existing industry analysis to provide a clear guide to the emerging market for mobile commerce services and technologies. With particular emphasis given to mobile ticketing, mobile retail and the payment and security services that allow all of this to happen.Table of Contents Executive Summary
- Digital Goods & Ticketing
- Retail Services
- Mobile Payments
- mCommerce Technology
- mCommerce Security
- Mobile Operator Strategies
- Financial Strategies
- Standards and Forums
- Conclusions
- List of Forecasts
- Total Number of Mobile Phone Users
- Mobile Entertainment Purchases
- Mobile Ticket Purchases
- Mobile Retail Purchases
- Mobile Payments
- Total
- ARPU Calculations
- List of Figures
- List of Tables
- Glossary
- Executive Summary
- Introduction
- Market Projections
- Sector Focus
- The Opportunity
- Mobile Operators
- Figure ES1: All Mobile Phone Users (m) Regional Forecast 2005-2010
- Table ES1: All Mobile Phone Users (m) Regional Forecast 2005-2010
- Banks and Credit Card Companies
- Infrastructure Vendors
- Handset Manufacturers
- Merchants/Retailers
- 1. Digital Goods & Ticketing
- Introduction
- Digital Goods
- Ringtones
- Mobile Entertainment
- Gambling
- Hong Kong
- North America
- UK
- Mobile Entertainment - Total Market Forecast
- Figure 1: Mobile Entertainment ($m) Regional Forecast 2005-2010
- Table 1: Mobile Entertainment ($m) Regional Forecast 2005-2010
- Broadcast Mobile TV
- Figure 2: Broadcast Mobile TV Summary ($m) Regional Forecast 2005-2010
- Table 2: Broadcast Mobile TV Summary ($m) Regional Forecast 2005-2010
- Ticketing
- Transport
- Railways & Buses
- Japan
- Figure 3: East Japan Railway's Suica Ticketing System
- Germany
- The Netherlands
- UK
- India
- Air Travel
- China
- Sweden
- Switzerland
- UK
- USA
- Car Ticketing - Parking and Tolls
- Germany
- UK
- Case Study - Congestion Charging in London
- Estonia
- France
- North America
- Mobile Parking Conclusions
- Cinema, Theatre, Music and Events
- Japan
- Philippines
- South Africa
- UK
- mTicketing Forecasts
- mTicketing Users
- Figure 4: Mobile Phone Users (m) Who Buy Tickets via Their Mobile Phone Regional Forecast 2005-2010
- Table 3: Mobile Phone Users (%) Who Buy Tickets via Their Mobile Phone Regional Forecast 2005-2010
- Table 4: Mobile Phone Users (m) Who Buy Tickets via Their Mobile Phone Regional Forecast 2005-2010
- mTicketing Traffic
- Figure 5: Average Number of mTicketing Transactions per User per Year Regional Forecast 2005-2010
- Table 5: Average Number of mTicketing Transactions per User per Year Regional Forecast 2005-2010
- Figure 6: Total Number of mTicketing Transactions per Year (m) Regional Forecast 2005-2010
- Table 6: Total Number of mTicketing Transactions per Year (m) Regional Forecast 2005-2010
- mTicketing Revenues
- Figure 7: Total mTicketing Revenues ($m) Regional Forecast 2005-2010
- Table 7: Average mTicketing Transaction Value ($) Regional Forecast 2005-2010
- Table 8: Total mTicketing Revenues ($m). Regional Forecast 2005-2010
- 2. Retail Services
- Introduction
- Online Retail mCommerce
- Amazon
- Lastminute.com
- Japan
- Retail: Mobile as a POS Device
- Mobile Payments at the Physical Point of Sale
- Japan
- Figure 8: NTTDoCoMo and VISA PPI
- US
- Vending Machines
- Ireland
- India
- Japan
- Figure 9: Coca Cola Vending Machine Authentication using 2D Barcode
- mRetail Forecasts
- mRetail Users
- Figure 10: Mobile Phone Users (m) Who Buy Retail Goods via Their Mobile Phone Regional Forecast 2005-2010
- Table 9: Mobile Phone Users (%) Who Buy Retail Goods via Their Mobile Phone Regional Forecast 2005-2010
- Table 10: Mobile Phone Users (m) Who Buy Retail Goods via Their Mobile Phone Regional Forecast 2005-2010
- mRetail Traffic
- Figure 11: Average Number of mRetail Transactions per User per Year Regional Forecast 2005-2010
- Table 11: Average Number of mRetail Transactions per User per Year Regional Forecast 2005-2010
- Figure 12: Total Number of mRetail Transactions per Year (m) Regional Forecast 2005-2010
- Table 12: Total Number of mRetail Transactions per Year (m) Regional Forecast 2005-2010
- mRetail Revenues
- Figure 13: Total mRetail Revenues ($m) Regional Forecast 2005-2010
- Table 13: Average mRetail Transaction Value ($) Regional Forecast 2005-2010
- Table 14: Total mRetail Revenues ($m) Regional Forecast 2005-2010
- All mCommerce Forecasts (excluding mPayments)
- All mCommerce Traffic
- Figure 14: Average Number of mCommerce Transactions per Mobile User per Year Regional Forecast 2005-2010
- Table 15: Average Number of mCommerce Transactions per Mobile User per Year Regional Forecast 2005-2010
- Figure 15: Total Number of mCommerce Transactions (m) per Year Regional Forecast 2005-2010
Table 16: Total Number of mCommerce Transactions (m) per Year Regional Forecast 2005-2010
- mCommerce Revenues
- Table 17: Average mCommerce Transaction Value ($) Regional Forecast 2005-2010
- Figure 16: Total mCommerce Revenues ($m) Regional Forecast 2005-2010
- Table 18: Total mCommerce Revenues ($m) Regional Forecast 2005-2010
- 3. Mobile Payments
- Introduction
- Legislation
- Why do we Need Mobile Payments?
- A Convenient Alternative to Cash
- Increased Purchasing Flexibility
- Increased Purchasing Speed
- Greater Customer Penetration
- One-to-One Marketing
- Security
- What is a Mobile Payment?
- Figure 17: mCommerce Payment Process
- Mobile Phone Bill and SMS Payment - Micro-Billing
- Case Study: Vodafone m-pay bill
- What is Premium Rate SMS?
- The Players
- Figure 18: Using SMS to Trigger Transactions
- Figure 19: Howe to Trade Using SMS
- Advantages of SMS Payments
- Disadvantages of SMS Payments
- Case Study: Congestion Charging in London
- Mobile Wallets - Stored Value Account (SVA)
- Figure 20: SMS Rechargeable Stored Value Account
- Mobile Wallet & Contactless Smartcards
- Figure 21: Texas Instruments TI*RFID
- Figure 22: mCommerce Payment Process
- Case Study: NTT DoCoMO i-mode FeliCa™ Mobile-Wallet
- Other Mobile Payment Schemes
- Mobile PayPal
- Upaid - Mobile EBPP
- Plastic Cards - Debit and Credit
- Pre-paid Accounts
- M-Payment Forecasts
- M-Payment Users
- Figure 23: Mobile Phone Users (m) Who Make mPayments Regional Forecast 2005-2010
- Table 19: Mobile Phone Users (%) Who Make mPayments Regional Forecast 2005-2010
- Table 20: Mobile Phone Users (m) Who Make mPayments Regional Forecast 2005-2010
- mPayment Traffic
- Figure 24: Average Number of mPayments per User per Year. Regional Forecast 2005-2010
- Table 21: Average Number of mPayments per User per Year. Regional Forecast 2005-2010
- Figure 25: Total Number of mPayments (m) Year. Regional Forecast 2005-2010
- Table 22: Total Number of mPayments (m) per Year. Regional Forecast 2005-2010
- M-Payment Revenues
- Table 23: Average mPayment Transaction Value ($) Regional Forecast 2005-2010
- Figure 26: Total mPayment Revenues ($m) Regional Forecast 2005-2010
- Table 24: Total mPayment Revenues ($m) Regional Forecast 2005-2010
- 4. mCommerce Technology
- Introduction
- Payment Technology
- Infrastructure
- Figure 27: Parlay's mCommerce Infrastructure
- Figure 28: The MeT Router and Component Structure
- Handset Technologies
- Mobile Browser
- Figure 29: Example of Opera's Small-Screen Rendering™ Technology
- Mobile Wallets
- What are Mobile Wallets?
- Figure 30: How Nokia's Mobile Wallet Works
- Server Based Wallets
- SIM Technologies
- Universal SIM (USIM)
- SMS Technologies
- Mobile Originate
- Mobile Terminate
- Key SMS Organisations
- Mobile Network Technologies
- What is GPRS?
- 3G - Broadband Data Services to your Handset?
- Mobile WiMax - 3G Beater?
- Mobile Internet
- WAP - Wireless Application Protocol
- I-mode
- Mobile Operating Systems
- Symbian
- Microsoft Mobile
- Figure 31: HTC Universal running Microsoft Mobile 5.0
- Emerging Technologies
- Introduction
- Radio Frequency Identification (RFID)
- What is RFID?
- How is RFID Being Deployed for Mobile Commerce?
- NFC - Near Field Communications
- What is NFC?
- How is NFC Being Deployed for Mobile Commerce?
- Figure 32: Nokia 3220 NFC Shell
- Figure 33: ViVOtech NFC Phone Payment
- Mobile Barcodes
- What is a Barcode?
- Figure 34: Example of a 1D Barcode
- Figure 35: Example of a 2D Barcode
- Figure 36: Example of a Japanese QR Code
- How is a Barcode Being Deployed for Mobile Commerce?
- Figure 37: Example of a Bango Spot
- Key Infrastructure Vendors
- Mobiqa
- Figure 38: Example of Mobiqa's Products
- Strategy
- Park Mobile
- Strategy
- Bibit Global Payment Services
- Strategy
- Products
- QPass
- Strategy
- Products
- Figure 39: The QPass Role in the MCommerce Chain
- Upaid
- Strategy
- Products
- Valista
- Strategy
- Products
- PaymentsPlus
- TopUpPlus
- Service Delivery Platform
- Case Study: Vodafone Mobile Micro-payments Using PaymentsPlus™ by Valista
- 5. mCommerce Security
- Introduction
- mCommerce Security Threats
- mCommerce Security Products & Services
- Authentication & Authorisation Products & Services
- Authentication Products & Services
- Passwords & PINs
- Security Tokens & One Time Passwords
- Figure 40: RSA Security SecurID architecture
- Smart Cards & SIMs WIMs & SWIMs
- Figure 41: The Multi-functional SIM
- Digital Certificates
- Figure 42: What is a Digital Certificate?
- Biometrics
- Figure 43: HP iPAQ hx2755 with Fingerprint Scanner
- Mobile 3D Secure - Credit Card Company Led Authentication Initiative
- Authorisation Products & Services - Identity Management
- Anti-Virus Products & Services
- Cabir/Mabir Worm
- Frontal-A
- Skulls
- Bluetooth Attacks
- Anti-Virus Products
- F-Secure Mobile Anti-Virus
- Trend Micro
- mCommerce Security Vendors
- RSA Security
- Technology Solutions
- F-Secure
- Iridian Technologies
- mCommerce Security Standards & Forums
- 6. Mobile Operator Strategies
- Introduction
- ARPU
- Average MTicketing Revenue per User (ARPU)
- Figure 44: mTicketing ARPU ($) Regional Forecast 2005-2010
- Table 25: mTicketing ARPU ($) Regional Forecast 2005-2010
- Average mRetail Revenue per User (ARPU)
- Figure 45: mRetail ARPU ($) Regional Forecast 2005-2010
- Table 26: mRetail ARPU ($) Regional Forecast 2005-2010
- Average mPayment Revenue per User (ARPU)
- Figure 46: mPayment ARPU ($) Regional Forecast 2005-2010
- Table 27: mPayment ARPU ($) Regional Forecast 2005-2010
- Average mCommerce Revenue per User (ARPU)
- Figure 47: mCommerce ARPU ($) Regional Forecast 2005-2010
- The Operators
- Telenor
- Services
- SK Telecom
- Services
- MONETA Card
- NATE
- NTT Do Co Mo
- Services
- i-mode
- i-mode FeliCa™
- Figure 48: i-mode Timeline
- FOMA
- First Pass
- Cmode
- Vodafone
- Services
- Vodafone Live!
- Orange
- Services
- Orange World
- T-Mobile
- Services
- web'n'walk
- O2
- Services
- i-mode
- Cingular Wireless
- Services
- 7. Financial Strategies
- Introduction
- Legislation
- Banks & Micro Payments - The End of Cash?
- Operator 'Banking'
- Mobile Banking Services
- Permanent TSB in Ireland
- National Bank of Kuwait
- Tai Fook Securities Group Limited ("Tai Fook) and "Three" in Hong Kong
- Egg Bank in UK
- Bangkok Bank in Thailand
- FastNet Mobile supplied by ASB Bank in New Zealand
- Mobile ATM in the UK
- Case Study: Mobile Banking in South Africa
- The Future of Mobile Banking
- 8. Standards and Forums
- Introduction
- Who is Doing What?
- Table 28: Overview of Forum Activity
- CTIA Wireless Internet Caucus
- Members
- ETSI
- Members
- The GSM Association
- Members
- Liberty Alliance Project
- Members
- Mobile Electronic Transactions (MeT)
- Members
- Members:
- Mobey Forum
- Members
- Mobile Payment Forum
- Members
- Oasis PKI Forum
- Members
- Open Mobile Alliance (OMA)
- Members
- The Parlay Group
- Members
- PayCircle
- Members
- 9. Conclusions
- The Arrival of the mCommerce Era
- Ticketing Goes Mobile
- The Future
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