Portable Navigation & Wireless Tracking Western Europe Markets & Forecasts 2007-2012

• Will PND's continue to be the primary personal navigation product in Western Europe though to 2012, or will mobile phone solutions take over?
• What proportion of PND sales revenues will be add-ons in Western Europe and how will this change?
• Will on-board, or off-board personal navigation solutions for mobile phones predominate in Western Europe?
• Which are the strongest country markets in Western Europe for personal navigation and wireless tracking solutions?
• How will the growth of the wireless tracking market break down between vehicle tracking and the tracking of people via their phones?
• How do RFID tracking solutions compete with GPS tracking and tracking via cellular networks?

Glossary

Executive Summary

Personal Navigation Solutions - The New Stars of Consumer Electronics

Figure ES 1: PND Market Drivers

Wireless Tracking Applications Bring Business and Personal Security Benefits

Market and Product Directions

Original Equipment v Portable Solutions

PND v Mobile Phone

Wireless Connectivity

Industry Consolidation

Western European Market for Portable Navigation Solutions

Figure ES 2: Portable Navigation Solution User Growth in Western Europe,

2007 - 2012 (000’s)

Table ES1: Portable Navigation Solution User Growth in Western Europe,

2007 - 2012 (000’s)

Figure ES 3: Portable Navigation Solution Revenue Growth in Western Europe,

2007 - 2012 (€000’s)

Table ES 2: Portable Navigation Solution Revenue Growth in Western Europe,

2007 - 2012 (€000’s)

Western European Market for Wireless Tracking Solutions

Figure ES 4: Wireless Tracking Revenue Growth in Western Europe,

2007 - 2012 (€)

Table ES 3: Wireless Tracking Revenue Growth in Western Europe,

2007 - 2012 (€000’s)

1. Introduction

1.1 Tracking and Navigation - Key Location Based Services

1.2 Explosive Growth in Personal Navigation Solutions

1.3 Tracking Applications Gain Momentum

1.4 Enter (Re-enter) the Mobile Phone

1.5 Report Scope and Structure

1.5.1 Report Scope

1.5.2 Report Structure

2. Technologies

2.1 Introduction

2.1.2 Navigation

2.1.3 Tracking

Figure 2.1: Basic Components of a Telematics System

2.2 Enabling Technologies

Figure 2.2: Delivering Mobile Location Based Services.

Figure 2.3: Role of Wireless Network in Delivering Location Based Service

2.2.1 Positioning Technologies

i. Positioning Technologies for MLBS

Table 2.1: Comparison of Mobile Positioning Technologies

ii. Geographical Positioning using Satellites

iii. Galileo

2.2.2 Handsets and Devices

i. Portable Navigation Devices

Figure 2.4: TomTom 715 PND with Integrated SIM

ii. Using Mobile Phones for Navigation

Figure 2.5: Navicore Bluetooth GPS Receiver

Figure 2.6: Nokia Mobile Phones/Devices with Integral GPS Receiver

iii. Tracking Devices

a. People Tracking

Figure 2.7: Kiditel Child Tracking Device

b. Vehicle Tracking Devices

Figure 2.8: CarBug® GPS Vehicle Tracking Device

Figure 2.9: Navman TeliNav Cube 2

2.2.3 Location Middleware

2.2.4 The User Interface

2.3 Suppliers of Enabling Technologies and Data

2.3.1 NAVTEQ

i. Company

ii. Products and Services

2.3.2 Nokia

i. Company

ii. Background and Strategy for Location Awareness in Mobile Phones

iii. Products and Services

2.3.3 SiRF Technology Inc.

i. Company

ii. Products and Services

Figure 2.10: SiRFLoc Server Functional Block Diagram

2.3.4 Telecommunications Systems Inc

i. Company

ii. Products and Services

Figure 2.11: End to End Mobile Location Based Application Delivery

Using TCS Xypoint Location Platform

iii. Customers and Partners

iv. Future

2.3.5 TruePosition Inc

i. Background and Strategy

ii. Services and Technology

Figure 2.12: TruePosition’s End to End Location Solution

iii. Partners and Customers

2.3.6 Wavecom

i. Corporate Background and Strategy

ii. Products and Services

iii. Partners and Customers

3. Portable Navigation Solutions

3.1 Portable Navigation Applications

Figure 3.1: Portable Navigation Applications & Product Coverage

3.2 Personal Navigation Devices

3.2.1 TomTom PND Range

Figure 3.2: TomTom GO 910 and TomTom ONE PNDs

Figure 3.3: TomTom Rider and the New GO 720

3.2.2 Garmin PND Range

Figure 3.4: Garmin nüvi 250 and nüvi 670

Figure 3.5: Garmin StreetPilot c550 and zümo 550

3.3 Navigation Solutions for Portable Computing Devices, Smartphones and Mobile Phones

3.3.1 Navicore Personal Navigation Software

Figure 3.6: Screenshot of Navicore Personal on a Nokia N70 Handset

3.3.2 Navigon MobileNavigator 6

Figure 3.7: Screenshot from MobileNavigator6, Symbian S60 Version

Figure 3.8: Screenshot from a Fujitsu Siemens Pocket LOOX N100 PND/PDA,

Running MobileNavigator 6

3.3.3 TCS Navigator

Figure 3.9: TCS Navigator Multiple Views

3.3.4 Webraska Navigation

Figure 3.10: Webraska Navigation 7 Screen Shots

3.4 Traffic & Travel Information Services

3.4.1 Trafficmaster

3.4.2 TrafficTV/MetroTV

i. TrafficTV

Figure 3.11: Screenshots from TrafficTV on a Blackberry Handset

ii. MetroTV

Figure 3.12: metroTV in an Integrated Transport Related Public Information

Service

3.4.3 Wayfinder SpeedAlert

Figure 3.13: Wayfinder SpeedAlert, on a Nokia N95

4. Vehicle and People Tracking Solutions

4.1 Applications Covered

Figure: 4.1 Tracking Applications & Product Coverage

4.2. Regulations Relating to Tracking Vehicles and People

4.2.1. Mobile Operators’ Code of Conduct

4.2.2 Code of Conduct for French Employers

4.2.3. EU Telecoms Data Retention Directive

4.2.4. EU Regulations and Initiatives to Promote Vehicle, Driver and Passenger Safety

i. EU Working Time Directive

ii. Reducing Road Congestion Through Tracking

iii. E112 and the eCall Project

Figure 4.2: eCall In Vehicle System - Simplified Functional Architecture

4.3 EU Research Projects

4.3.1 GST - Telematics Integrated Project

i. AGILE

ii. CVIS

4.4 Vehicle Tracking Applications

4.4.1 Commercial Vehicle Tracking

4.4.2 ALK Technologies - CoPilot Live FleetCenter

Figure 4.3: MDA III With Fleet Destination

Figure 4.4: FleetCenter Web Screen

4.4.3 Blue&Me

4.4.4 Telargo Control Center

4.4.5 TomTom WORK

Figure 4.5: TomTom WORK Active and WORK Compact Components

Figure 4.6: TomTom WEBFLEET Screen

4.4.6 Volvo Trucks - Dynafleet Fleet Management

4.4.7 Vehicle Tracking For Insurance Purposes

4.5 People & Phone Tracking

4.5.1 Kiditel

4.5.2 mapAmobile

i. mapAmobile Consumer Edition

ii. mapAmobile Corporate Edition

4.5.3 MobileLocate/ChildLocate

i. ChildLocate

Figure 4.7: ChildLocate SMS and Web Locations

ii. MobileLocate

5. RFID Tracking

5.1 RFID Technology

5.2 How RFID Works

Figure 5.1 Components of a Simple RFID System

5.3 Applications of RFID Technology

5.4 The RFID Supply Chain

Figure 5.2: Industry Participants in the RFID Supply Chain

5.5. RFID Regulation and Concerns

5.5.1 UK Privacy Guidelines on RFID

5.5.2 EU Moves on RFID

i. Privacy

ii. RFID Tracking for People

iii. Harmonisation of RFID Technology

5.6 Vehicle and People Tracking Using RFID

Figure 5.3: AeroScout Tag As Used At Legoland

5.7 Future Directions for RFID and Related Technologies

5.7.1 Near Field Communications

5.7.2 RuBee

5.7.3 Mobile RFID

5.7.4 Integration of RFID with GPS

6. Western European Market Forecasts

6.1 Forecast Assumptions and Methodology

6.1.1 PND Market Assumptions

i. Product Definition

ii. Revenues Included

iii. Penetration of Vehicle Base

Table 6.1: % of Vehicle Users using PNDs, 2007 - 2012

iv. Pricing

Table 6.2: New PND Price Levels, 2007 - 2012 (€)

Table 6.3: Average PND Add-On/Upgrade Spend Per User Per Year,

2007 - 2012 (€)

v. Replacement

6.1.2 On-Board Navigation Software Market Assumptions

i. Product Definition

ii. Revenues Included

iii. Penetration of Device Base

Table 6.4: % of Mobile Subscribers using On-Board Navigation Solutions,

2007 - 2012

iv. Pricing

Table 6.5: On-Board Navigation Solution Price Levels, 2007 - 2012 (€)

Table 6.6: Average On-Board Solution Add-On/Upgrade Spend Per User Per Year,

2007 - 2012 (€)

v. Replacement

6.1.3 Off-Board Navigation Services Market Assumptions

i. Product Definition

ii. Revenues Included

iii. Penetration of Device Base

Table 6.7: % of Mobile Subscribers using Off-Board Navigation Solutions,

2007 - 2012

iv. Pricing

Table 6.8: Off-Board Navigation Solution Monthly Subscription Prices,

2007 - 2012 (€)

6.1.4 Vehicle Tracking Services Market Assumptions

i. Product Definition:

ii. Revenues Included:

iii. Penetration of the Vehicle Base:

Table 6.9: % of Commercial Vehicles with Active Tracking, 2007 - 2012

Table 6.10: % of Passenger Cars with Active Tracking, 2007 - 2012

iv. Pricing:

6.1.5 Phone Tracking Market Assumptions

i. Product Definition

ii. Revenues Included

iii. Penetration of the Device Base and Usage

Table 6.11: % of Mobile Subscribers using Phone Tracking Solutions,

2007 - 2012

Table 6.12: Average Annual Number of “Locations” Using Phone Tracking

Solutions, 2007 - 2012

iv. Pricing

Table 6.13: Average Price per Locate for Phone Tracking Solutions, 2007 - 2012

(€)

6.2 Western European Market Overview

6.2.1 Demographic and Economic Environment

Table 6.14: Population by Country Group (000’s), 2002-2005

Table 6.15: Estimated Population by Country Group (000’s), 2012

6.2.2 Road Transport

Table 6.16: Number of Cars and Commercial Vehicles per 1000 population for

Selected Economies, January 2005

6.2.3 Mobile Communications

Figure 6.1: Mobile Subscriber Penetration in Western Europe, 2005 (%)

Figure 6.2: Total Mobile Phone Subscribers by Country Group

Table 6.17: Total Mobile Phone Subscribers by Country Group

Figure 6.3: Penetration of 3G Subscribers into the Western European

Subscriber Base, 2007 to 2012 (%)

Table 6.18: Major Operator Group Stakeholder Operations in Western Europe

6.3 Western European Market for Portable Navigation Solutions

Figure 6.4: Portable Navigation Solution Users - PND, Off-board Software, Onboard

Software. Western Europe, 2007 - 2012 (000’s)

Table 6.19: Portable Navigation Solution Users - PND, Off-board Software, Onboard

Software. Western Europe, 2007 - 2012 (000’s)

Figure 6.5: Portable Navigation Solution Revenues - PND, Off-board Software,

On-board Software in Western Europe, 2007 - 2012 (€000’s)

Table 6.20: Portable Navigation Solution Revenues - PND, Off-board Software,

On-board Software in Western Europe, 2007 - 2012 (€000’s)

Figure 6.6: PND and On-Board Navigation Solution Revenues in Western Europe,

2007 - 2012. New and Add-On Sales (€000’s)

Table 6.21: PND and On-Board Navigation Solution Revenues in Western Europe,

2007 - 2012. New and Add-On Sales (€000’s)

6.4 Western European Market for Wireless Tracking Solutions

Figure 6.7: Vehicle and Phone Tracking Users in Western Europe,

2007 - 2012 (000’s)

Table 6.22: Vehicle and Phone Tracking Users in Western Europe,

2007 - 2012 (000’s)

Figure 6.8: Vehicle and Phone Tracking Revenues in Western Europe,

2007 - 2012 (€)

Table 6.23: Vehicle and Phone Tracking Revenues in Western Europe,

2007 - 2012 (€000’s)

7. Regional Forecasts

7.1 Regional Definitions

7.2 Regional Usage & Revenue Breakdown

7.2.1 Portable Navigation Users and Revenues

Figure 7.1: Portable Navigation Users; PND, On-Board Software and Off-Board

Software, in Western Europe, 2007 to 2012, Geographic Breakdown (000’s)

Table 7.1: Portable Navigation Users; PND, On-Board Software and Off-Board

Software, in Western Europe, 2007 to 2012, Geographic Breakdown (000’s)

Figure 7.2: Portable Navigation Revenues; PND, On-Board Software and Off-

Board Software, in Western Europe, 2007 to 2012, Geographic Breakdown

(€000’s)

Table 7.2: Portable Navigation Revenues; PND, On-Board Software and Off-Board

Software, in Western Europe, 2007 to 2012, Geographic Breakdown (€000’s) . 143

7.2.2 Wireless Tracking Usage and Revenues

Figure 7.3: Vehicle Tracking Users in Western Europe, 2007 to 2012,

Geographic Breakdown (000’s)

Table 7.3: Vehicle Tracking Users in Western Europe, 2007 to 2012, Geographic

Breakdown (000’s)

Figure 7.4: Phone Tracking Users in Western Europe, 2007 to 2012, Geographic

Breakdown (000’s)

Table 7.4: Phone Tracking Users in Western Europe, 2007 to 2012, Geographic

Breakdown (000’s)

Figure 7.5: Wireless Tracking (Vehicle & Phone) Revenues in Western Europe,

2007 to 2012, Geographic Breakdown (€000’s)

Table 7.5: Wireless Tracking Revenues (Vehicle & Phone) in Western Europe,

2007 to 2012, Geographic Breakdown (€000’s)

7.3 Forecasts By Region

7.3.1 Alpine Region

i. Economic Environment

Table 7.6: Economic Activity in the Alpine Region

ii. Road Transport

iii. Mobile Communications

Table 7.7: Total Mobile Subscribers and 3G Subscribers in the Alpine Region, 2007

- 2012 (000’s)

iv. Portable Navigation and Wireless Tracking Forecasts for the Alpine Region

Figure 7.6: Portable Navigation Users Split by PND, On-Board Software and

Off-Board Software, 2007 - 2012 Alpine Region (000’s)

Table 7.8: Portable Navigation Users Split by PND, On-Board Software and

Off-Board Software, 2007 - 2012 Alpine Region (000’s)

Figure 7.7: Portable Navigation Revenues (€000’s) Split by PND, On-Board

Software and Off-Board Software, 2007 - 2012 Alpine Region

Table 7.9: Portable Navigation Revenues (€000’s) Split by PND, On-Board

Software and Off-Board Software, 2007- 2012 Alpine Region

Figure 7.8: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,

2007 - 2012, Alpine Region

Table 7.10: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,

2007 - 2012, Alpine Region

Figure 7.9: Wireless Tracking Revenues (000’s) Split by Vehicle and Phone

Tracking, 2007 - 2012, Alpine Region

Table 7.11: Wireless Tracking Revenues (000’s) Split by Vehicle and Phone

Tracking, 2007 - 2012, Alpine Region

7.3.2 Benelux Region

i. Economic Environment

Table 7.12: Economic Activity in the Benelux Region

ii. Road Transport

iii. Mobile Communications

Table 7.13: Total Mobile Subscribers and 3G Subscribers in the Benelux Region,

2007 to 2012 (000’s)

iii. Portable Navigation and Tracking Forecasts for the Benelux Region

Figure 7.10: Portable Navigation Users (000’s) Split by PND, On-Board Software

and Off-Board Software, 2007 - 2012 Benelux Region

Table 7.14: Portable Navigation Users (000’s) Split by PND, On-Board Software

and Off-Board Software, 2007 - 2012 Benelux Region

Figure 7.11: Portable Navigation Revenues (€000’s) Split by PND, On-Board

Software and Off-Board Software, 2007 - 2012, Benelux Region

Table 7.15: Portable Navigation Revenues; PND, On-Board Software and

Off-Board Software, 2007 to 2012 Benelux Region (€000’s)

Figure 7.12: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,

2007 - 2012, Benelux Region

Table 7.16: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,

2007 - 2012, Benelux Region

Figure 7.13: Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone

Tracking, 2007 - 2012, Benelux Region

Table 7.17: Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone

Tracking, 2007 - 2012, Benelux Region

7.3.3 Eastern Mediterranean Region

i. Economic Environment

Table 7.18: Economic Activity in Greece

ii. Road Transport

iii. Mobile Communications

Table 7.19: Total Mobile Subscribers and 3G Subscribers in the Eastern

Mediterranean Region, 2007 to 2012 (000’s)

iv. Portable Navigation and Tracking Forecasts for the Eastern Mediterranean Region

Figure 7.14: Portable Navigation Users (000’s) Split by PND, On-Board Software

and Off-Board Software, 2007 - 2012, Eastern Mediterranean Region

Table 7.20: Portable Navigation Users (000’s) Spilt by PND, On-Board Software

and Off-Board Software, 2007 - 2012, Eastern Mediterranean Region

Figure 7.15: Portable Navigation Revenues (€000’s); PND, On-Board Software and

Off-Board Software, 2007 - 2012, Eastern Mediterranean Region

Table 7.21: Portable Navigation Revenues (€000’s) Split PND, On-Board Software

and Off-Board Software, 2007 - 2012, Eastern Mediterranean Region

Figure 7.16: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,

2007 - 2012, Eastern Mediterranean Region

Table 7.22: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,

2007 - 2012, Eastern Mediterranean Region

Figure 7.17: Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone

Tracking 2007 - 2012 Eastern Mediterranean Region

Table 7.23: Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone

Tracking, 2007 - 2012 Eastern Mediterranean Region

7.3.4 France

i. Economic Environment

Table 7.24: Economic Activity in France

ii. Road Transport

iii. Mobile Communications

Table 7.25: Total Mobile Subscribers and 3G Subscribers in France, 2007 - 2012

iv. Portable Navigation and Tracking Forecasts for France

Figure 7.18: Portable Navigation Users (000’s) Split by PND, On-Board Software

and Off-Board Software, 2007 - 2012, France

Table 7.26: Portable Navigation Users (000’s) Split by PND, On-Board Software

and Off-Board Software, 2007 - 2012, France

Figure 7.19: Portable Navigation Revenues (€000’s) Split by PND, On-Board

Software and Off-Board Software, 2007 - 2012, France

Table 7.27: Portable Navigation Revenues (€000’s) Split by PND, On-Board

Software and Off-Board Software, 2007 - 2012, France

Figure 7.20: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,

2007 - 2012, France

Table 7.28: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,

2007 - 2012, France

Figure 7.21: Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone

Tracking, 2007 - 2012, France

Table 7.29: Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone

Tracking, 2007 - 2012, France

7.3.5 Germany

i. Economic Environment

Table 7.30: Economic Activity in Germany

ii. Road Transport

iii. Mobile Communications

Table 7.31: Total Mobile Subscribers and 3G Subscribers in Germany,

2007 to 2012 (000’s)

iv. Portable Navigation and Tracking Forecasts for Germany

Figure 7.22: Portable Navigation Users (000’s) Split by PND, On-Board Software

and Off-Board Software, 2007 - 2012, Germany

Table 7.32: Portable Navigation Users (000’s) Split by PND, On-Board Software

and Off-Board Software, 2007 - 2012, Germany

Figure 7.23: Portable Navigation Revenues (€000’s) Split by PND, On-Board

Software and Off-Board Software, 2007 - 2012, Germany

Table 7.33: Portable Navigation Revenues (€000’s) Split by PND, On-Board

Software and Off-Board Software, 2007 - 2012, Germany

Figure 7.24: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,

2007 - 2012, Germany

Table 7.34: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,

2007 - 2012, Germany

Figure 7.25: Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone

Tracking, 2007 - 2012, Germany

Table 7.35: Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone

Tracking, 2007 - 2012, Germany

7.3.6 Iberian Region

i. Economic Environment

Table 7.36: Economic Activity in the Iberian Region

ii. Road Transport

iii. Mobile Communications

Table 7.37: Total Mobile Subscribers and 3G Subscribers in the Iberian Region,

2007 to 2012 (000’s)

iv. Portable Navigation and Tracking Forecasts for the Iberian Region

Figure 7.26: Portable Navigation Users (000’s) Split by PND, On-Board Software

and Off-Board Software, 2007 - 2012, Iberian Region

Table 7.38: Portable Navigation Users (000’s) Split by PND, On-Board Software

and Off-Board Software, 2007 - 2012, Iberian Region

Figure 7.27: Portable Navigation Revenues (€000’s) Split by PND, On-Board

Software and Off-Board Software, 2007 - 2012, Iberian Region

Table 7.39: Portable Navigation Revenues (€000’s) Split by PND, On-Board

Software and Off-Board Software, 2007 - 2012, Iberian Region

Figure 7.28: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,

2007 - 2012, Iberian Region

Table 7.40: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,

2007 - 2012, Iberian Region

Figure 7.29: Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone

Tracking, 2007 - 2012, Iberian Region

Table 7.41: Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone

Tracking, 2007 - 2012, Iberian Region

7.3.7 Italy

i. Economic Environment

Table 7.42: Economic Activity in Italy

i. Road Transport

ii. Mobile Communications

Table 7.43: Total Mobile Subscribers and 3G Subscribers in Italy,

2007 to 2012 (000’s)

iii. Portable Navigation and Tracking Forecasts for Italy

Figure 7.30: Portable Navigation Users (000’s) Split by PND, On-Board Software

and Off-Board Software, 2007 - 2012, Italy

Table 7.44: Portable Navigation Users (000’s) Split by PND, On-Board Software

and Off-Board Software, 2007 - 2012, Italy

Figure 7.31: Portable Navigation Revenues (€000’s) Split by PND, On-Board

Software and Off-Board Software, 2007 - 2012, Italy

Table 7.45: Portable Navigation Revenues (€000’s) Split by PND, On-Board

Software and Off-Board Software, 2007 - 2012, Italy

Figure 7.32: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,

2007 - 2012, Italy

Table 7.46: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,

2007 - 2012, Italy

Figure 7.33: Wireless Tracking Revenues (000’s) Split by Vehicle and Phone

Tracking, 2007 - 2012, Italy

Table 7.47: Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone

Tracking, 2007 - 2012, Italy

7.3.8 Nordic Region

i. Economic Environment

Table 7.48: Economic Activity in the Key Nordic Countries

ii. Road Transport

iii. Mobile Communications

Table 7.49: Total Mobile Subscribers and 3G Subscribers in the Nordic Region,

2007 to 2012 (000’s)

iv. Portable Navigation and Tracking Forecasts for the Nordic Region

Figure 7.34: Portable Navigation Users (000’s) Split by PND, On-Board Software

and Off-Board Software, 2007 to 2012, Nordic Region

Table 7.50: Portable Navigation Users (000’s) Split by PND, On-Board Software

and Off-Board Software, 2007 to 2012, Nordic Region

Figure 7.35: Portable Navigation Revenues (€000’s) Split by PND, On-Board

Software and Off-Board Software, 2007 - 2012 Nordic Region

Table 7.51: Portable Navigation Revenues (€000’s) Split by PND, On-Board

Software and Off-Board Software, 2007 - 2012 Nordic Region

Figure 7.36: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,

2007 - 2012, Nordic Region

Table 7.52: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,

2007 - 2012, Nordic Region

Figure 7.37: Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone

Tracking, 2007 - 2012 Nordic Region

Table 7.53: Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone

Tracking, 2007 - 2012 Nordic Region

7.3.9 UK/Ireland

i. Economic Environment

Table 7.54: Economic Activity in UK & Ireland

ii. Road Transport

iii. Mobile Communications

Table 7.55: Total Mobile Subscribers and 3G Subscribers in UK & Ireland,

2007 to 2012 (000’s)

iv. Portable Navigation and Tracking Forecasts for UK & Ireland

Figure 7.38: Portable Navigation Users (000’s) Split by PND, On-Board Software

and Off-Board Software, 2007 - 2012, UK & Ireland

Table 7.56: Portable Navigation Users (000’s) Split by PND, On-Board Software

and Off-Board Software, 2007 - 2012, UK & Ireland

Figure 7.39: Portable Navigation Revenues (€000’s) Split by PND, On-Board

Software and Off-Board Software, 2007 - 2012 UK & Ireland

Table 7.57: Portable Navigation Revenues (€000’s) Split by PND, On-Board

Software and Off-Board Software, 2007 - 2012 UK & Ireland

Figure 7.40: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,

2007 - 2012, UK & Ireland

Table 7.58: Wireless Tracking Users (€000’s) Split by Vehicle and Phone Tracking,

2007 - 2012, UK & Ireland

Figure 7.41: Wireless Tracking Revenues (€000’s) Split by Vehicles and Phone

Tracking, 2007 to 2012 UK & Ireland

Table 7.59: Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone

Tracking, 2007 - 2012 UK & Ireland

8. Supplying Portable Navigation and Wireless Tracking Solutions

8.1 The Value Chain

Table 8.1: Navigation and Tracking Delivery Chain Participants

Figure 8.1: Value Chain, Consumer Navigation Products

Figure 8.2: Value Chain, B2B Tracking Solutions

8.2. Enabling Technology Suppliers

8.3. Application Suppliers and Integrators

8.3.1 ALK Technologies

i. Company

ii. Products and Services

a. Navigation Products

b. Tracking Products

c. Other Products and Services

iii. Customers, Partners & Channels

iv. Future

8.3.2 Cybit

i. Company

ii. Products and Services

8.3.3 Destinator Technologies

i. Company

ii. Products and Services

Figure 8.3: TrafficSam Traffic Information on Screen

iii. Future

8.3.4 Fleet Tracking Solutions

8.3.5 LogicaCMG

i. Company and Strategy

ii. Navigation and Tracking Projects

iii. Partners and Customers

8.3.6 Mobile Commerce

i. Company

ii. Products and Services

iii. Customers, Partners and Channels

iv. Future

8.3.7 mxData

i. Company

ii. Products

iii. Customers, Partners and Channels

iv. Future

8.3.8 Navicore

i. Company

ii. Products

iii. Customers, Partners and Channels

Figure 8.4: Navicore Personal Navigation Software on a Nokia N800

iv. Future

8.3.9 Navigon

i. Company

ii. Products

a. Consumer Products

b. Corporate Products

iii. Customers, Partners and Channels

iv. Future

8.3.10 Telargo

i. Background and Strategy

ii. Main Products

Figure 8.5: Electronic Toll Collection System

8.3.11 TomTom

i. Company

ii. Products and Services

a. Navigation Products

b. Tracking Products

c. Other Products and Services

iii. Customers, Partners & Channels

iv. Future

8.3.12 Volvo Truck Corporation

i. Corporate Background

ii. Fleet Management

8.3.13 Wayfinder Systems

i. Company

ii. Products and Services

8.3.14 Webraska

i. Background and Strategy

ii. Technology

iii. Products and Services

8.4 Mobile Service Providers

8.4.1 Growing Role for Mobile Communications Service Providers

8.4.2 mobilkom austria

i. Background and Strategy

ii. Overview of Services

iii. Supporting Technology and Partners

iv. Future Plans

8.4.3 Telecom Italia Mobile

i. Company Background and Strategy

ii. Technologies

iii. Products and Services

iv. Partners and Customers

8.4.4 Telenor

i. Company Background and Strategy

ii. Services and Technology

iii. Technology

iv. Partners and Customers

v. View of the Future

8.4.5 TeliaSonera Mobile

i. Background and Strategy

ii. Overview of Location Services

iii. Supporting Technology and Partners

iv. Future Plans

8.4.6 T-Mobile UK

i. Company

ii. Products and Services

iii. Navigation and Tracking in the UK Market

iv. Future

9. Future Directions

9.1 Market and Product Directions

9.1.1 Original Equipment v Portable Solutions

9.1.2 PND v Mobile Phone

9.1.3 Wireless Connectivity

9.1.4 Industry Consolidation

9.2 Driver and Vehicle Safety

9.2.1 Driver and Vehicle Safety Research Initiatives

i. A Green Sat Nav Application to Minimise Pollution

ii. Telcordia Telematics Platform

9.2.2 Portable Navigation Solutions and Driver Safety

9.3 Enhancing Map Information

9.3.1 Brunel University Remote Vision Project

9.3.2 Il Village Easy Walk

9.4 Enhancing Communications with Hybrid Networks

9.5 Social and Community Applications

9.6 Implications of Tracking for Surveillance

List of Forecasts

All forecasts are for 2007-2012 for Western Europe except where stated below.

Geographic region includes: Alpine, Benelux, Eastern Med, France, Germany, Iberian, Italy, Nordic &

UK/Ireland

Personal Navigation Device (PND) Market

% of Vehicle Users using PNDs

New PND Price Levels (€)

Average PND Add-On/Upgrade Spend Per User Per Year (€)

On-Board Navigation Software Market

% of Mobile Subscribers using On-Board Navigation Solutions

On-Board Navigation Solution Price Levels (€)

Average On-Board Solution Add-On/Upgrade Spend Per User Per Year (€)

Off-Board Navigation Services Market

% of Mobile Subscribers using Off-Board Navigation Solutions

Off-Board Navigation Solution Monthly Subscription Prices (€)

Vehicle Tracking Services Market

% of Commercial Vehicles with Active Tracking

% of Passenger Cars with Active Tracking

Phone Tracking Market

% of Mobile Subscribers using Phone Tracking Solutions

Average Annual Number of “Locations” Using Phone Tracking Solutions

Average Price per Locate for Phone Tracking Solutions (€)

Portable Navigation Solutions

Portable Navigation Solution Users (000's) - Split by PND, Off-board Software, On-board Software.

Total Western Europe

Portable Navigation Solution Revenues (€000’s) - Split PND, Off-board Software, On-board Software.

Total Western Europe

PND and On-Board Navigation Solution Revenues (€000’s) in Western Europe. Split by New and Add-

On Sales

Portable Navigation (PND, On-Board Software and Off-Board Software) Users (000's) in Western

Europe, Split by Geographic Breakdown

Portable Navigation (PND, On-Board Software and Off-Board Software) Revenues (€000’s) in Western

Europe, Split by Geographic Breakdown

Wireless Tracking Solutions

Vehicle and Phone Tracking Users (000's). Total Western Europe

Vehicle and Phone Tracking Revenues (€000’s). Total Western Europe

Vehicle Tracking Users (000's) in Western Europe, Split by Geographic Breakdown

Phone Tracking Users (000's) in Western Europe, Split by Geographic Breakdown

Wireless Tracking (Vehicle & Phone) Revenues (€000’s) in Western Europe, Spilt by Geographic

Breakdown

Forecasts By Region

Alpine Region

Total Mobile Subscribers and 3G Subscribers in the Alpine Region (000’s)

Portable Navigation Users (000's) Split by PND, On-Board Software and Off-Board Software, Alpine

Region

Portable Navigation Revenues (€000’s) Split by PND, On-Board Software and Off-Board Software,

Alpine Region

Wireless Tracking Users (000's) Split by Vehicle and Phone Tracking, Alpine Region

Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone Tracking, Alpine Region

Benelux Region

Total Mobile Subscribers and 3G Subscribers in the Benelux Region (000’s)

Portable Navigation Users; (000's) Split by PND, On-Board Software and Off-Board Software, Benelux

Region

Portable Navigation Revenues (€000’s) Split by PND, On-Board Software and Off-Board Software,

Benelux Region

Wireless Tracking Users (000's) Split by Vehicle and Phone Tracking, Benelux Region

Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone Tracking, Benelux Region

Eastern Mediterranean Region

Total Mobile Subscribers and 3G Subscribers in the Eastern Mediterranean Region (000’s)

Portable Navigation Users; (000's) Split by PND, On-Board Software and Off-Board Software, Eastern

Mediterranean Region

Portable Navigation Revenues (€000’s) Split by PND, On-Board Software and Off-Board Software,

Eastern Mediterranean Region

Wireless Tracking Users (000's) Split by Vehicle and Phone Tracking, Eastern Mediterranean Region

Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone Tracking, Eastern Mediterranean

Region

France

Total Mobile Subscribers and 3G Subscribers in France (000’s)

Portable Navigation Users; (000's) Split by PND, On-Board Software and Off-Board Software, France

Portable Navigation Revenues (€000’s) Split by PND, On-Board Software and Off-Board Software,

France

Wireless Tracking Users (000's) Split by Vehicle and Phone Tracking, France

Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone Tracking, France

Germany

Total Mobile Subscribers and 3G Subscribers in Germany (000’s)

Portable Navigation Users; (000's) Split by PND, On-Board Software and Off-Board Software, Germany

Portable Navigation Revenues (€000’s) Split by PND, On-Board Software and Off-Board Software,

Germany

Wireless Tracking Users (000's) Split by Vehicle and Phone Tracking, Germany

Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone Tracking, Germany

Iberian Region

Total Mobile Subscribers and 3G Subscribers in the Iberian Region, (000’s)

Portable Navigation Users; (000's) Split by PND, On-Board Software and Off-Board Software, Iberian

Region

Portable Navigation Revenues (€000’s) Split by PND, On-Board Software and Off-Board Software,

Iberian Region

Wireless Tracking Users (000's) Split by Vehicle and Phone Tracking, Iberian Region

Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone Tracking, Iberian Region

Italy

Total Mobile Subscribers and 3G Subscribers in Italy (000’s)

Portable Navigation Users; (000's) Split by PND, On-Board Software and Off-Board Software, Italy

Portable Navigation Revenues (€000’s) Split by PND, On-Board Software and Off-Board Software, Italy

Wireless Tracking Users (000's) Split by Vehicle and Phone Tracking, Italy

Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone Tracking, Italy

Nordic Region

Total Mobile Subscribers and 3G Subscribers in the Nordic Region (000’s)

Portable Navigation Users; (000's) Split by PND, On-Board Software and Off-Board Software, Nordic

Region

Portable Navigation Revenues (€000’s) Split by PND, On-Board Software and Off-Board Software,

Nordic Region

Wireless Tracking Users (000's) Split by Vehicle and Phone Tracking, Nordic Region

Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone Tracking, Nordic Region

UK & Ireland

Total Mobile Subscribers and 3G Subscribers in UK & Ireland (000’s)

Portable Navigation Users (000's) Split by PND, On-Board Software and Off-Board Software, 2007 to

2012, UK & Ireland

Portable Navigation Revenues (€000’s) Split by PND, On-Board Software and Off-Board Software, UK &

Ireland

Wireless Tracking Users (000's) Split by Vehicle and Phone Tracking, UK & Ireland

Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone Tracking, UK & Ireland

Demographic and Economic Environment

Population (million) Split by Geographic Breakdown 2002-2005

Estimated Population (million) Split by Geographic Breakdown 2012

Total Mobile Phone Subscribers (million) Split by Geographic Breakdown

Penetration of 3G Subscribers (%) into the Western European Subscriber Base Split by Geographic

Region