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Target—Consumer Electronics Shopping , June 2007Product Type: Market Research ReportPublished by: Retail Forward, Inc. Published: June 2007 Product Code: R402-42 Description Currently, Target’s share of shopper preference for CE products lags that of archrival Wal-Mart and CE specialist Best Buy by a substantial margin. On average, Target CE shoppers spend significantly less on CE products than all shoppers, according to TNS Retail Forward ShopperScape™. Target is taking steps, however, to establish itself as a bigger force in CE by expanding the electronics offer.
Table of Contents Where Shoppers Spent the Most on Consumer Electronics/Computers in the Past Three Months Distribution of Amounts Spent on Consumer Electronics/Computers in the Past Three Months Reasons* Why Shoppers Spend the Most on Consumer Electronics/Computers at Target Shopper Profile: Target Consumer Electronics/Computers Shoppers vs. All Shoppers |
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