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Wal-Mart World™— Consumer Electronics Shopping , June 2007Product Type: Market Research ReportPublished by: Retail Forward, Inc. Published: June 2007 Product Code: R402-43 Description Wal-Mart and Best Buy are battling it out for the lead in terms of where shoppers report spending the most on consumer electronics (CE). At present, Wal-Mart is winning by a narrow margin, according to TNS Retail Forward ShopperScape™. Wal-Mart’s wide geographic coverage and everyday low prices on name brand electronics give it an edge vs. other retailers. CE represents a growth opportunity for Wal-Mart due to the category’s potential to generate big-ticket volume and higher margins (vs. food and other consumables, for example). The success Wal-Mart has seen in the category, especially during the 2006 holiday season, is an indication that the retailer will continue to invest in initiatives to grow sales and share.Table of Contents Where Shoppers Spent the Most on Consumer Electronics/Computers in the Past Three Months Distribution of Amounts Spent on Consumer Electronics/Computers in the Past Three Months Reasons Why Shoppers Spend the Most on Consumer Electronics/Computers at Wal-Mart Shopper Profile: Wal-Mart CE/Computers Shoppers vs. All Shoppers |
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