Product Type: Market Research Report
Published by: Information Gatekeepers Inc
Published: August 2009
Product Code: R403-111Description We will review the techniques for transformation planning and some of the drivers in today’s market for that planning activity. This development of techniques will include:
- The description of the planning environment - A framework that outlines the steps in the planning process;
- The general forecast for the U.S. economy and particularly the U.S. telcos;
- The competitive market in the U.S. facing today’s telecommunications company, including discussions of major factors in the changing market such as advanced access architectures, super-competitors, and overbuild;
- A detailed approach to business transformation planning - a “how to”;
- A major section will describe the process of “Vision Planning” - a technique for transformation planning;
- A survey of what major players are doing in business transformation planning;
- Interviews with some of the top thinkers in the telecommunications business today.
The history of the networking business is largely based on network evolution steps that were determined by the geniuses at Bell Labs. Another group of geniuses at the same institution determined end-user (station apparatus) capabilities. It has been said that there have been three network designs: the telegraph network, the telephone network, and the Internet network. Each had its particular end-user apparatus: the telegraph, the telephone, and the computer. As we have changed from each of these paradigms to the next, we have seen massive business transformations by the major players. Some made the transformation; they survived and prospered; some did not and died. This report is about how to make those transformations.
There are now competitive networks to the business and the residence, and there are hundreds, maybe thousands, of companies devoted to the development of station apparatus to meet customers’ needs as they see them. (Most of this station apparatus is not even called that, but is rather called computers, DVRs, Wii, routers, over-the-top video, etc.) Network evolution, now, is driven by the competitive desire of the multiple network providers to have networks that are capable of interfacing with this station apparatus. For telcos and all companies involved in the telecommunications business, this drastically changed environment requires that they change their businesses if they are to survive and prosper. We will devote a major section of this report to discussing the current face of the telecommunication market, because that understanding is essential to beginning a transformation project.
This series of reports is being prepared by Clifford Holliday, a writer and analyst for IGI. His many previous projects have included the massive Lightwave Series of Reports, the recent ROADM Series of Reports, and the AAA Series of Reports. Mr. Holliday spent many years as the VP in charge of technology planning in the Business Development department of GTE. He has been involved in or led at least seven different major “transformation” projects, including “PIP” - Performance Improvement Projects - Winning Connection I and II, WINS, and Technology Reorganization, as well as projects in the energy sector.
This series consists of the following:
“Next-Generation Carrier's Network - Planning for Business Transformation” — This is a comprehensive report on how to approach transformation planning, and on the next-generation network that is the result of transformation planning. This is the all-encompassing report that covers all of the related topics. It is the keystone to the Information Gatekeeper’s Series on Transformation Planning.
“Next-Generation Carrier’s Network - Architectures, Economics, and Forecasts” — This report is devoted to discussing and forecasting the NGN. It discusses the major systems and technologies that will be involved; it provides forecasts for the most important of these technologies; it discusses architectural options; it forecasts market impacts on the NGN, including capital forecasts and economic analysis of major NGN options; and it provides a detailed listing of many of the major vendors of the NGN. In addition, it discusses the drivers for changing networks and provides graphic views of how our networks have changed and are going to change. This report is now available from IGI.
“The Telecommunications Market Today” — This is the first of a series of reports devoted to telecom business transformation and next-generation networks. This is a general report on the status of today’s (2009) telecommunications market, with an emphasis on those changes that are driving the market. It includes extensive forecasts, especially CapEx forecasts.
“Business Transformation Planning” — This report is a how-to report on the transformation planning process. It contains the directions on how a transformation project must start and on how to accomplish it. It includes quotes from exclusive interviews with some of the best thinkers in the business today.
Table of Contents - TABLE OF CONTENTS
- TABLE OF FIGURES
- THE LIGHTWAVE SERIES OF REPORTS
- The Lightwave Network
- The Lightwave Series of Reports
- General Reports on the Network
- General Market Reports
- Specific Systems Reports
- INTRODUCTION
- The Impact of Competitive Networks
- Transformation Planning
- Customer is King!
- This Report
- The Face of Network Competition
- This Chapter
- The Face of Network Competition - Market Structure Today
- RBOCs’ Multidimensional Competitive Struggle
- Post-merger Competition
- RBOC Purchase of IXCs
- RBOCs vs. Cable Companies
- Advanced Access Architecture Plans
- RBOCs Are Becoming Wireless Access Companies
- RBOC Loss of Main Lines
- It’s a Wireless Access Industry!
- The Wireless Access Landscape
- Forecast for Wireline to Wireless
- The Super Competitors
- Google Attacks - Google Voice
- Forecast for Google Voice
- Overbuild
- Overbuild - How?
- Overbuild - Significance
- A New Type of Competition
- Summary of Overbuild Forecasts
- Summary of Forecasts - Face of the Market
- General Economic Forecasts
- Telecommunications Economic Forecasts - 2009
- Advanced Access Architectures
- AT&T
- Verizon
- Qwest
- Wireline to Wireless
- Google Voice/Google Forecast
- Overbuilding
- BUSINESS TRANSFORMATiON PLANNING - HOW TO
- PLANNING ENVIRONMENT
- Market Intelligence
- Market Structure
- Business Vision
- Vision Development
- What Is Vision Planning?
- Development of a Vision
- Vision Planning - Examples
- IBM Example
- Lincoln Example from the Civil War
- The Vision Planning Pyramid
- The Vision Planning Process
- Step 1. Vision Statement
- Service Vision Example
- Step 2. Develop a view of the future environment and test.
- Step 3. Restatement
- Step 4. Backwards deployment (Implementation Plan)
- Service Implementation Plan Example
- Summary of Vision Planning
- Marketstructure
- Implementation
- Market Intelligence Feedback
- COMPLETED CYCLE OF THE PLANNING ENVIRONMENT
- GENERAL US ECONOMIC FORECAST
- General Economic Background
- Telecom Economic Background
- Possible Positives for Telecom in 2009
- Telecommunications Economic Forecasts - 2009
- SURVEY OF BUSINESS TRANSFORMATION ACTIVITIES BY MAJOR PLAYERS
- AT&T
- BT (British Telecom) - “21CN’
- Comcast
- NTT (Japan)
- Orange/FT (French Telecom)
- Telstra (Australian)
- Verizon
- Qwest
- Ciena
- NeoPhotonics
- Table of Figures
- Figure 1, Lightwave Network
- Figure 2: Summary of Competitive Position
- Figure 3: Revised Competitive Structure Due to IXC Purchases
- Figure 4: RBOCs Subsume IXCs and CLECs
- Figure 5: RBOCs vs. Cable Companies
- Figure 6, Telcos vs. Cable Companies - 2009
- Figure 7, Verizon Wireline vs. Data Revenues
- Figure 8, Verizon Loss of Main Lines vs. Data Revenue
- Figure 9, Wireless Competition
- Figure 10, Forecast for Wireline to Wireless Migration
- Figure 11, The Super Competitors
- Figure 12, Google as a Serious Threat
- Figure 13, Forecast for Google Voice
- Figure 14, Verizon's NOOF Arrangement
- Figure 15, Forecasted Overbuild Strategic Outcome
- Figure 16, Planning Environment
- Figure 17, IBM’s Gerstner’s Corollaries
- Figure 18, Vision Planning Pyramid
- Figure 19, Vision Planning Approach
- Figure 20, Traditional Planning Approach
- Figure 21, Tom Peter's List of Good Vision Attributes
- Figure 22, Davenports’ Visioning Process
- Figure 23, Service Vision Statement Example
- Figure 24, Vision Statement Examples
- Figure 25, Example of Vision Statement and Implementation Plan
- for Service
- Figure 26, Summary of Points about Vision
- Figure 27, Marketstructure
- Figure 28, Planning Environment - Completed Cycle
- Figure 29, Telecommunications Economic Forecasts
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- Business Transformation Planning
- The Telecommunications
- Market Today
- Next Generation Carrier's Network - Architectures, Economics and Forecasts
- Next Generation
- Carrier's Network:
- Planning for Business Transformation
- Is Google Going to Capture Telephony?
- Active Optical Cables 2009 Live Charts
- Active Optical Cables
- Market Report 2009
- Advanced Access Architectures 2008: AT&T, Verizon and Qwest Plans and Forecasts
- Advanced Access Architectures 2008: AT&T, Verizon and Qwest Plans and Forecasts
- FTTP/ FTTN: The RBOCs' Advanced Access Architectures - Equipment and Fiber Requirements
- Cost Analysis of RBOC’s Advanced Access Architectures: FTTP, FTTN, FTTC
- Bandwidth Needs Analysis of the RBOCs' Advanced Access Architectures: FTTP and FTTN
- WiMAX: The Broadband Wireless MAN
- The 4G Era: 802.16e
- Market and Technology Assessment
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