Guide to Marketing POF Products to the Automobile Industry: Industry Report

Guide to Marketing POF Products to the Automobile Industry

Product Type: Market Research Report
Published by: Information Gatekeepers Inc
Published: March 2006
Product Code: R403-83

Description

This "Guide to Marketing POF Products to the Automotive Industry" has been prepared as the result of many hours of research to determine the key "movers and shakers" when it comes too the introduction of POF into the auto field. Once it has been decided by the auto manufacturers (OEMs) to go with POF, then it is up to the equipment suppliers (Tier 1 and 2) to develop the components, systems and subsystems.

Therefore, in order to sell into the auto industry, it is necessary to promote products and systems to the following groups of stakeholders:

Auto manufacturers (OEMs)
Tier 1 and 2 system and subsystem suppliers
Equipment manufacturers (ie. audio, navigation)
Aftermarket suppliers

These stakeholders will be responsible for supplying the following types of automotive equipment:

Wiring Harness manufacturers
Equipment suppliers (audio, navigation, airbags, etc.)
Aftermarket suppliers
Systems suppliers
Subsystem suppliers
Software suppliers
Consultants
Publishers
Standards organizations

IGI used the following sources of names in putting together this guide. The names were then verified through:

Telemarketing
Conferences
Publications
IGI lists
Standards organizations
Press releases
Articles
SAE lists

The guide contains the major groupings of stakeholders:

Auto manufacturers (OEMs)
Equipment suppliers
Standards organizations
Publications

Table of Contents

1.0 Introduction
2.0 Auto Manufacturers POF Contacts: BMW; Daimler Chrysler (Europe); Daimler Chrysler (U.S.); Fiat; Ford; General Motors; Harley Davidson; Honda; Hyundai; John Deere; Nissan; Renault; Toyota; Volkswagon
3.0 Appendices: Appendix 1: Top Global Automobile Manufacturers; Appendix 2: U.S. Automobile Manufacturers; Appendix 3: Top 150 U.S. OEM Parts Suppliers; Appendix 4: Top 30 European OEM Parts Suppliers; Appendix 5: Automobile Ownership

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