Product Type: Market Research Report
Published by: RocSearch
Published: February 2006
Product Code: R415-5833Description Transcending the distance from scrolling message boards to remotely controlled networks, digital signage has emerged as a compelling substitute to the conventional signage industry. Although in its nascent stage, the worldwide digital signage market is riding on the path of growth, offering a dynamic messaging medium with an enhanced message impact.
This report attempts to gauge the potential of digital signage industry and isolate its key growth drivers. Apart from a PEST analysis conducted against the backdrop of emerging market trends, we also use the Porter framework to take an in-depth look at the pulls and pushes for this relatively nascent industry.Table of Contents - 1. Global Digital Signage Industry
- 1.1 Digital Signage: An Introduction
- It is a form of outdoor advertising alternatively known as dynamic signage narrowcasting. Digital signage has emerged as a substitute to the conventional signage industry as it offers a dynamic messaging medium Communication flow (including client unit and display unit) and Components (including digital signage displays, authoring console, server and distribution infrastructure) constitute the digital signage system (DSS)
- 1.2 Market Overview
- The evolution of dynamic digital signage as convergence between IT, electronic display devices and media formats Retail digital signage
- 1.3 Market Trends
- Digital signage as a branding and retailing tool Integration of software and networking infrastructure Growth of sign technology
- 1.4 Factors Driving the Market
- Retail signage Declining prices of LED lamps and LCD displays Move to plasma technology from CRT
- 1.5 Benefits of Digital Signage
- Advantages of Dynamic Digital Signage (DDS) over other media formats like and Radio Benefits for retailers, advertisers, marketers and media planners
- 1.6 Market Size and Forecast
- The worldwide market will be US$ 5 billion by 2006 from US$ 3 billion in 2003 Wide Extended Graphics Adapter (WXGA) plasma screens and large-sized Film Transistor LCDs (TFT-LCDs)
- 1.7 PEST Analysis
- Mobile signs Demand for digital signage dependent on the overall retail environment Touch screens and other interactive media formats are aiding the growth dynamic digital signage
- 2. Digital Signage Markets
- 2.1 Retail
- Visual merchandising and POS
- 2.2 Hospitality
- How digital signage creates new and better revenue streams
- 2.3 Health Clubs
- How digital signages can help in earning more revenue per user
- 2.4 Restaurants and Sports Bars
- Providing information and entertaining a captive audience
- 2.5 Airports
- Improving customer experience in a mass-transit environment
- 2.6 Shopping Malls
- Events and promotions of mall tenants
- 2.7 Corporate
- Achieving tangible and intangible goals through a multi-media format
- 2.8 Advertising
- A rich and versatile visual medium of communication to articulate branding messages in an audio-visual format
- 2.9 Healthcare
- Varied needs of the care-seeker and multiple objectives of the care-giver can met by the digital signage
- 2.10 Government
- Digital signage technology is helping the government in discharging its various duties related with public security and information dissemination
- 2.11 Museums/Research Centers
- How digital signage can reduce the payroll expenses and improve reach
- 3. Porter’s Five Forces Analysis
- How the display device providers, content aggregators, media houses, advertisers and retailers are being impacted by the technological changes in digital signage market and how they are responding to these changes
- 3.1 Buyers’/Customers’ Power
- 3.2 Suppliers’ Power
- 3.3 Rivalry among Competitors
- 3.4 Threat of New Entrants
- 3.5 Threat of Substitutes
- 4. Supply Chain of Digital Point of Sales: Major Players
- PRN Corporation
- Convergent Media Systems
- Barco NV Clarity Visual Systems
- Cotco International
- 5. Recent Digital Signage Products
- 360° Outdoor Video
- Display Flasma
- Electronic Paper
- AxisTV
- Wireless Signage
- Holographic Screen
- Onyx Projection Screen
- 6. POS Application Software
- 6.1. Compliance Mandates and Standards
- 6.2. Technology and Solution Trends
- Examples include RFID and 2-D symbologies
- 6.3. Market Size and Forecast
- 7. Strategic Alliances in Digital Media Content
- Examples include the strategic partnership agreement between Verite and Helius Sign to provide full-service digital signage solutions and the Pepsi-Scala digital gateway alliance
- 8. Market Opportunities
- New technologies, including building and vehicle wraps, 3D billboards and messages are presenting the advertiser with more options than ever before
- 9. Market Barriers
- Using digital signage in stores is a very complex endeavor because of the large number of players that contribute to building a digital sign system. How are various players coordinating to ascend this barrier?
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