Global Advertising Market: An Analysis: Industry Report

Global Advertising Market: An Analysis

Product Type: Market Research Report
Published by: RocSearch
Published: July 2006
Product Code: R415-5857

Description

Globally, the advertising industry is shifting from traditional media-based channels, such as radio, TV, newspapers and magazines to new concepts, such as product placement, digital video recorders (DVRs), video gaming and music marketing.

This report analyzes global advertising and marketing services with an emphasis on the US market. It examines the main trends in the industry and also profiles the key advertising and marketing service providers, outlining their financial highlights and geographic spread of operations.

The report also includes advertising spend by geography across three key regions other than North America—Japan, the UK and China.

Table of Contents

1. Global Advertising and Marketing Services
2. US Advertising Market: 2.1 Market Overview; 2.2 Correlation between Advertising Spending and GDP
3. Geographic Spending Patterns: 3.1 Japan; 3.2 United Kingdom; 3.3 China
4. Trends in Advertising Industry
5. Major Mergers and Acquisitions
6. Global Top-10 Media Buyers
7. Competitive Landscape: 7.1 Agency Profiles; 7.2 Competitive Positioning
8. Industry Outlook
Appendices: A1. International Conferences and Annual Meetings; A2. Industry Associations and Organizations

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