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Chinese Internet Market

Product Type: Market Research Report
Published by: RocSearch
Published: July 2006
Product Code: R415-5872
Description
The report analyzes the trends and drivers shaping the Chinese internet market, with a focus on the big four players in the market- SINA, Shanda, Tencent and NetEase. It details the competitive landscape and analyzes the strategies adopted by the leading players in this high-growth market. The report also discusses the growth potential of the industry and its three segments.
Table of Contents
1. Introduction

1.1 Industry Definition

1.2 Business Models


1.2.1 Wireless Value-Added Services (WVAS)

1.2.2 Online Games

1.2.3 Online Advertising




2. Market Dynamics

2.1 Market Overview


2.1.1 WVAS

2.1.2 Online Games

2.1.3 Online Advertising


2.2 Trend Analysis

2.3 Key Drivers

2.4 Major Issues & Implications




3. Competitive Landscape

3.1 Major Players


3.1.1 SINA Corporation

3.1.2 Tencent

3.1.3 Shanda

3.1.4 NetEase


3.2 Competitive Positioning

3.3 Competition Strategies

3.4 Financial Analysis




4. Industry Outlook
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