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Push to Talk: Early Positioning and Pricing Strategies

Product Type: Market Research Report
Published by: Informa Media and Telecom
Published: July 2005
Product Code: R443-175
Description
Push to Talk: Early positioning and pricing strategies examines the push-to-talk launch strategies of early movers in Europe, Asia-Pacific and Latin America as the second wave of operators that have conducted trials or soft-launches stand poised to launch push to talk commercially before the end of 2005.

After the first launch of Verizon Wireless and Sprint’s PoC services in the US almost two years ago, commercial launches of push-to-talk outside the US are taking off. Push to Talk: Early positioning and pricing strategies examines the push-to-talk launch strategies of early movers in Europe, Asia-Pacific and Latin America as the second wave of operators that have conducted trials or soft-launches stand poised to launch push-to-talk commercially before the end of 2005.

This concise Executive Briefing identifies four distinct pricing models and examines in detail how operators are positioning push to talk alongside their existing services. The report also explores the regulatory, technical and marketing challenges facing operators and discusses how these have affected their launch strategies.

Push to Talk: Early positioning & pricing strategies will enable readers to compare the strategies of push-to-talk operators in different markets, including iDEN and non-iDEN markets, developing markets and mature markets and markets where regulators have intervened against those where they have not.

Please Note: Informa requires that clients sign a confidentiality agreement prior to fulfillment of PDF email delivery for all PDF orders.
Table of Contents
EXECUTIVE SUMMARY




INTRODUCTION

Vendors supplying commercial push to talk networks




CHAPTER 1: OPERATOR CASE STUDIES

UK

Orange


Orange UK Talk Now tariffs


Czech Republic

Eurotel


Eurotel Prepinam tariffs

Prepinam discounts

Eurotal push to talk handset prices


Australia

Telstra


Target markets


Optus

New Zealand

Telecom New Zealand

Vodafone


Cost of push to talk with a voice plan

Cost of push to talk without a voice plan

Tariff comparison for Vodafone New Zealand


India

Hutchison

Tata Indicom


Tata Indicom prices for the Kyocera KX440 handset


Regulatory issues in India

Taiwan

Chunghwa Telecom


Chunghwa Telecom price plans for push to talk


Hong Kong

New World Mobility


Press ‘n Talk tariff

X-Access tariff


Mexico

Telefonica Moviles Mexico


Contacto Directo tariffs


Iusacell


Radio Plus tariffs for the consumer market

Radio Plus control tariffs for business customers


Regulatory issues in Mexico




CHAPTER 2: EMERGING PRICING MODELS

Flat-rate charging models


Push To Talk monthly fees

ARPU forecasts by region

Data as a percentage of revenue


Pay-per-use charging models


Comparison between Orange push to talk tariffs in the UK and France


The daily flat-rate tariff


Comparison of push to talk charges with standard voice and SMS charges


Charging per byte




CHAPTER 3: MARKET CHALLENGES

Regulatory issues


iDEN markets worldwide


Quality of Service (QoS) issues

Interoperability issues

Handsets


Relationships between client-agnostic handset vendors and PTT client vendors

Sprint’s Push To Talk handset portfolio


Selecting target markets

Bundling push to talk with other services




CHAPTER 4: CONCLUSION
Ordering and More Information
Price and Delivery Options


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