Product Type: Market Research Report
Published by: Informa Media and Telecom
Published: March 2006
Product Code: R443-182Description Ultra Low-Cost Handsets, a new Strategic Report from Informa Telecoms & Media, examines the challenges and opportunities facing this growing segment of the handset market. Through extensive primary research and independent analysis, this Strategic Report deals with the key factors affecting supply and demand of ultra low-cost handsets, accompanied by forecasts to 2010. Ultra Low-Cost Handsets provides complete coverage of the ultra low-cost handset segment analysing demand, supply, the technical challenges and future prospects of the ultra low-cost handset segment.
Why you need to read this report:
- Discover how to address emerging markets with affordable devices to encourage the uptake of mobile communications while maintaining profitability
- Evaluate the factors dictating demand from operators and their subscribers
- Investigate the supply of ultra low-cost handsets and the components they're based on
- Benefit from current and projected ultra low-cost feature sets including colour screens, push-to-talk, MMS and cameras
- Examine the viability of the ultra low-cost segment, including information on barriers to entry such as economies of scale, engineering challenges and taxation, and assess possible solutions to overcome these barriers
- Discuss likely future developments and where your company can profit from opportunities
- Unique subscriber and sales forecasts to 2010 for all key global regions.
- Subscriber forecasts for key ULCH target markets
Ultra Low-Cost Handsets Strategic Report investigates the key parameters and issues surrounding ultra low-cost handset market from several different angles:
- Bill of materials and ex-works pricing including how the industry will reduce costs of components
- Feature sets likely to appear in ultra low-cost handsets with continual reduction of price
- Economies of scale required and making a profit from ultra low-cost handsets
- Expectations for average hardware requirements by mobile market segment.
- Ultra Low-Cost Handsets also looks at the benefits and risks of ultra low-cost handsets to the handset value chain.
Key industry questions answered by this Strategic Report include:
- What is an ultra low-cost handset?
- What is the addressable market for ultra low-cost handsets?
- Will there be sub-segments within the ultra low-cost handset segment?
- What are the current and future feature sets that will be seen in the ultra low-cost handset segment?
- Why are handset vendors addressing the ultra low-cost handset segment?
- How will Bill of Materials and ex-factory costs evolve and develop in 2005-2010?
- What margin can handset vendors expect on ultra low-cost handsets?
- What economies of scale are needed to be successful in the ultra low-cost handset segment?
Please Note: Informa requires that clients sign a confidentiality agreement prior to fulfillment of PDF email delivery for all PDF orders.Table of Contents - Chapter 1: Executive Summary
- Chapter 2: Demand for ultra low-cost handsets
- The addressable market for ultra low-cost handsets
- Benefits of mobile telecoms in emerging markets
- What are the emerging markets?
- Economic benefits of mobile telecoms in emerging markets
- Social benefits of mobile telecoms in emerging markets
- Profile of current subscribers in emerging markets
- Prepaid vs postpaid
- The benefits of prepaid for emerging market operators
- OTA top ups
- Voice vs data usage
- Innovative mobile services offered in emerging markets
- Shared access
- Mobile information services
- Mobile payments and banking
- Lowest cost devices currently available in selected markets
- Examples of handset prices
- Handset affordability
- Unofficial channels
- The business case for operator involvement
- What are the benefits of ultra low-cost handset development?
- Why would an operator want to get involved in ultra low-cost handsets?
- Reliability
- Revenue
- Personal expression
- Lower cost
- Impact of ULCHs
- Reduction in ex-works cost of handsets
- Low-cost distribution
- Black market, revenue and affordability
- What are the challenges and risks of ULCH development?
- EMHP
- Making the ULCH desirable
- Total cost of ownership
- Operator expenditure
- Network extension
- Service differentiation
- Handset distribution
- Chapter 3: Subscriber Analysis
- Subscriber Forecasts
- Ultra-Low Cost Target Markets
- Regional Mobile Subscriber Analysis
- Asia-Pacific
- China
- India
- Latin America
- Europe
- Western Europe
- Eastern Europe
- Africa & the Middle East
- Africa
- The Middle East
- Chapter 4: ULCHs supply-side analysis
- ULCHs ex-works prices, 20052010
- Definition of ULCH
- CDMA
- Typical ultra low-cost handset feature sets
- ULCH market forecast 2005-2010
- Worldwide handset sales
- Worldwide handset sales by price tier
- Slowing new handset sales growth
- Broad balanced product portfolio
- Brand
- Affordability & desirability
- Worldwide ULCH sales
- North America
- Latin America
- AsiaPacific
- India
- China
- Rest of AP Developing
- Europe
- Africa / Middle East
- Africa
- Middle East
- Chapter 5: ULCH Vendor Strategy
- Ultra low-cost handset margins and economies of scale
- Margins
- Scale
- Main players in the Ultra-Low Cost Handset value chain
- Production outsourcing
- Handset Manufacturing Trends
- Ultra low cost handset production
- Handset vendors
- Nokia
- Motorola
- Samsung
- LG Electronics
- Sony Ericsson
- BenQ Mobile
- TCT
- Ningbo Bird
- ZTE
- Chapter 6: Technical aspects of ULCH
- Current and future bill of materials (20052010)
- Evaluating feature sets and product specifications from a BoM perspective
- Bill of materials and feature sets (20052010)
- Evaluating the lower boundary of UCLH BoM cost
- Potential future components
- FM/AM radio modules
- MP3 player
- Headsets and external speakers
- Multi-user scenarios
- GSM vs. CDMA, WCDMA BoM
- An evaluation of the BoM costs of individual components
- The chipset and printed circuit board (PCB)
- Case Studies: Chipset vendor ULCHs strategies
- Texas Instruments
- Infineon
- Philips Semiconductors
- Freescale
- Memory
- ROM vs. flash memory
- Expandable memory slots
- Power supply
- Battery technologies and chargers
- Market trends for ultra low-cost handset batteries
- Displays
- Casings and form factors
- Clamshell phones
- Chapter 7: Evolving the Ultra-Low Cost Handset Market
- How low-cost can ULCH be?
- Bill of Materials
- Other costs
- Margin
- Impact of cost reductions on ULCH
- How can demand for ULCH be stimulated in emerging markets?
- Handset and network equipment vendors
- Operators
- Associations
- Governments
- Other actors
- Viability of the ULCH business model
- Evolving the Ultra-Low Cost handset beyond its current limitations
- Low cost 3G
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