Product Type: Market Research Report
Published by: Informa Media and Telecom
Published: April 2006
Product Code: R443-186Description The mobile content market is in a constant state of flux. The business models employed in this industry are subject to the laws of evolution; those that deliver successful revenue streams and long-term economic viability will grow and see wider, copycat implementation by other operators and providers. Those that do not will be mothballed, replaced by more successful ways to address the market.
The traditional value chain is being radically altered, as new dynamics come into play and each player jostles to maintain or grow their share. There is a fundamental issue that needs to be resolved in the market between mobile operators and media owners, both of whom value their brand extremely highly and resent having to compromise. It is likely that the outcome of this battle will be decided by the end-user, whose choice represents the ultimate content driver. In this respect, the new mobile value chain is similar to the fixed line internet, where power is increasingly concentrated in the hands of the user, and where brand names and recognition count above almost everything else.
Please Note: Informa requires that clients sign a confidentiality agreement prior to fulfillment of PDF email delivery for all PDF orders.Table of Contents - CHAPTER 1: MOBILE GAIA
- The outlook
- The way it is
- The way it will be
- CHAPTER 2: LIE OF THE LAND - WHAT’S SELLING, HOW MUCH, AND HOW
- Market size
- Figure 2.1: Global mobile entertainment revenues
- 2006-2010 (US$ million)
- Figure 2.2: Technology market share at the end of
- 2005
- Development of 2.5G and 3G
- Figure 2.3: Forecast market shares of 2.5G and
- 3G (2006-2010)
- Growth of the mobile subscription base
- Figure 2.4: Regional shares of net additions, 2005-
- 2010
- Mobile data users
- Figure 2.5: Mobile data users (millions)
- Country and regional variations for mobile
- entertainment
- Here comes the content
- CHAPTER 3: STRAIGHT TO THE CONSUMER
- High profile media brands look at D2C
- Dissatisfaction with operator portals
- Disney
- Endemol
- Fremantle
- Universal Music
- EMI Music
- D2C channels for the media brands
- Premium SMS
- Mobile web sites
- Media companies
- Figure 3.1: Mobizines’ user interfaces
- Mobile operators will act as ISPs
- Mobile web facilitators
- Conclusions
- Aggregators
- Internet sites...
- ...and content producers/distributors as
- aggregators?
- MobiTV
- Conclusions
- Wi-Fi
- Transferring from the PC
- Pre-loading
- Motorola
- Nokia
- Sony Ericsson
- Pre-loading for content companies
- Figure 3.2: Mobile retail, handset sales by sector,
- 2006-2010
- Conclusions
- Power to the people: peer to peer
- Other D2C routes: broadcast, MVNOs, and who
- knows...
- CHAPTER 4: DON’T LEAVE IT TOOTHERS - RUN YOUR OWN NETWORK
- The headaches and the irony
- MTV Networks
- Taking the challenge
- Mobile ESPN
- The Mobile ESPN service
- Seeking control
- CHAPTER 5: BROADCAST
- DMB (digital multimedia broadcasting)
- DVB-H (digital video broadcasting -
- handheld)
- MediaFLO
- Figure 5.1: Qualcomm’s MediaFLO system
- MBMS (multimedia broadcast and multicast
- service)
- Conclusion
- CHAPTER 6: THE OPERATORS STRIKEBACK
- The operators’ view
- Telefonica Moviles
- Vodafone
- How the operators are changing
- Here come the ads
- CHAPTER 7: TO ‘D’ OR NOT TO ‘D’?
- iFone
- MFORMA
- CHAPTER 8: D2C AND 3GSM: A TROJAN HORSE PERSPECTIVE
- VoIP
- Multiradio - Wi-Fi phones
- The vendors
- Motorola
- Sony Ericsson
- Samsung
- LG Electronics
- The operators
- Content companies
- Advertising
- CHAPTER 9: CONCLUSION
- ‘The Invasion of the Mobile Snatchers’
- GLOSSARY
|
|
