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Mobile Enterprise: Implementing Solutions for a Wireless Workforce (2nd Edition)

Product Type: Market Research Report
Published by: Informa Media and Telecom
Published: April 2006
Product Code: R443-187
Description
Mobile Enterprise is a new report from Informa, a key part of the report is the wealth of forecast information on revenues, traffic and user numbers which is provided on a five year basis, which is broken down into Mobile Office, Mobile Workspace, and Mobile Enterprise, and into the main geographic regions (Asia Pacific, Europe, the Americas and Africa/Middle East). Also analysed are the main business models deployed by the main players, and case studies which illustrate leading edge practice.

This strategic report from Informa Telecoms & Media analyses the mobile enterprise market worldwide and looks in depth at its three main sectors:
  • Mobile office (personal productivity and information management solutions)
  • Mobile workforce (applications specially geared to the key vertical markets such as logistics and financial services)
  • Mobile enterprise solutions (integrated systems linking major elements of enterprise IT such as supply chain management)
A key part of the report is the wealth of forecast information on revenues, traffic and user numbers which is provided on a five year basis, and which is broken down into each of the sectors highlighted below, and into the main geographic regions: Asia Pacific, Europe, the Americas and Africa/Middle East.

Also analysed are the main business models deployed by the main players, and case studies which illustrate leading edge practice.

The report offers a unique insight into the mobile enterprise market worldwide, giving a combination of high level overview information with drill-downs into detailed market initiatives and current updates.

Please Note: Informa requires that clients sign a confidentiality agreement prior to fulfillment of PDF email delivery for all PDF orders.
Table of Contents
CHAPTER 1: EXECUTIVE SUMMARY

Addressable Market

Company size

Region


Europe

North America

Latin America

Asia Pacific

Africa/Middle East


Private Sector/Public Sector

Market Segmentation


Figure 1.1: Business Sector Market Map


Forecasts

Enterprise Subscribers


Table 1.1: Mobile Enterprise Subscribers by Region


Enterprise Users


Table 1.2 Mobile Enterprise Users by Sector (m) 2006-2011


Revenue Forecasts


Methodology

Region


Table 1.3: Mobile Enterprise Revenues by Region ($m), 2006-2011

Figure 1.2: Mobile Enterprise Revenues by Region ($m), 2006-2011


Sector


Table 1.4: Mobile Enterprise Revenues by Sector ($m), 2006-2011

Figure 1.3: Mobile Enterprise Revenues by Sector ($), 2006-2011



Enabling Technology


Figure 1.4: Web Service Applications


Business Models

Operators

Systems Integrators

Software Vendors

Roadmaps

Value Chain Evolution


Figure 1.5: Traditional Distribution Network

Figure 1.6: Evolved Distribution Network

Figure 1.7: Distribution Channel Partnership


Evolution of IP Multimedia Systems (IMS)


Figure 1.8: Traditional and IMS Network Layers




CHAPTER 2: CONCLUSIONS

Addressable Market

Market Segmentation

Market Trends

Enabling Technology

Forecasts

Business Models

Channel Strategy




CHAPTER 3: MARKET OVERVIEW

Introduction

Company Size

Employees


Table 3.1: Employee Numbers by Company Size 2006 (m)

Figure 3.1: Employee Numbers by Company Size 2006 (%)


Enterprises


Table 3.2: Enterprise Numbers by Company Size (m)

Figure 3.2: Enterprise Numbers by Company Size (%)


Private Sector - Vertical Industry

Employees


Table 3.3: Employees by Industry - Private Sector (m)

Figure 3.3: Employees by Industry - Private Sector (%)


Enterprises


Table 3.4: Enterprises by Industry - Private Sector (m)

Figure 3.4: Enterprises by Industry - Private Sector (%)


Public Sector


Table 3.5: Public Sector - Employee Numbers 2006

Table 3.6: Public Sector - Enterprise Numbers 2006


Main Trends

Europe



Table 3.7: Addressable Market - Europe 2006 (employees/enterprises)


Mobile Enterprise Trends

Case Study: British Airways


Figure 3.5: The Bridge Platform Architecture



Americas


North America


Table 3.8: Addressable Market - North America 2006 (employees/enterprises)


Case Study: American Medical Response


Figure 3.6: Emergency Respone Vehicle

Figure 3.7: Cingular GPRS/EDGE Coverage


Latin America


Table 3.9: Addressable Market - Latin America 2006 (employees/enterprises)



Asia Pacific



Table 3.10: Addressable Market - Asia Pacific 2006 (employees/enterprises)


Mobile Enterprise Trends


Africa/Middle East


Table 3.11: Addressable Market - Africa/Middle East 2006 (employees/enterprises)




CHAPTER 4: MARKET SEGMENTATION

Introduction


Table 4.1: Traditional Characteristics of Consumer vs. Business Users


Mobile Content & Applications Market Map


Figure 4.1: Mobile Content & Applications Market Map


The Business-to-Consumer Sector (B2C)


Figure 4.2: Mobile Services - Consumer Sector


The Business-to-Enterprise Sector (B2E)


Figure 4.3: Business Sector Market Map


Defining the Mobile Enterprise Subscriber

Market Segmentation


Mobile Office

Case Study: Research in Motion


Figure 4.4: BlackBerry Devices


Mobile Workforce

Mobile Enterprise Level Solutions


Vertical Markets


Distribution/Logistics

Utilities

Financial Services

Healthcare

Case Study: RATP (Régie Autonome des Transports Parisiens)




CHAPTER 5: FORECASTS

Introduction

Mobile Subscribers


Table 5.1: Total Mobile Subscribers by Region (m), 2006-2011

Figure 5.1: Total Worldwide Mobile Subscribers (m), 2006-2011


Mobile Data Users


Table 5.2: Mobile Data Users as a % of Mobile Subscribers, 2006-2011


Mobile Enterprise Forecasts

Mobile Enterprise Subscribers


Table 5.3: Mobile Enterprise Subscribers by Region (m), 2006-2011

Figure 5.2: Mobile Enterprise Subscribers by Region (%), 2006-2011


Market Segmentation

Mobile Enterprise Users by Sector


Table 5.4: Mobile Enterprise Users by Sector (m), 2006-2011


Revenue Forecasts

Methodology

Voice and data revenues


Table 5.5: Monthly Operator ARPU ($), 2006-2011

Table 5.6: Monthly Global ARPU ($), 2006-2011


Mobile Enterprise Revenues

Region


Table 5.7: Mobile Enterprise Revenues by Region ($m), 2006-2011

Figure 5.3: Mobile Enterprise Revenues by Region ($m), 2006-2011


Sector



Table 5.8: Mobile Enterprise Revenues by Sector ($m), 2006-2011

Figure 5.4: Mobile Enterprise Revenues by Sector ($), 2006-2011


Mobile Office


Table 5.9: Mobile Office Revenues by Region ($m), 2006-2011

Figure 5.5: Mobile Office Revenues by Region ($m), 2006-2011


Mobile Workforce


Table 5.10: Mobile Workforce Revenues by Region ($m), 2006-2011

Figure 5.6: Mobile Workforce Revenues by Region ($m), 2006-2011


Mobile Enterprise Solutions


Table 5.11: Mobile Enterprise Solution Revenues by Region ($m), 2006-2011

Figure 5.7: Mobile Enterprise Solution Revenues by Region ($m), 2006-2011





CHAPTER 6: ENABLING TECHNOLOGY

Introduction

Evolution of Enterprise Computing


Figure 6.1: Evolution of Enterprise Computing


Integrated vs modular approach



Figure 6.2: Diversity in Service Providers’ Portfolios

Figure 6.3: Mobile OS and Platforms, Integration vs Modular Approach


The Integrated Approach

The Modular Approach


Middleware

Web Service Applications


Figure 6.4: Web Service Applications


Security and Content Protection

Authentication

Encryption

Spam and Content Filtering

Virus Protection

Wireless Networking


Figure 6.5: Wireless Networking Stages


Bluetooth


Figure 6.6: Bluetooth Access Point, Mobile Computing Connectivity


Wireless LANs

Wi-Fi Hotspots

Virtual Private Networks


Figure 6.7: Virtual Private Network Architecture

Table.6.1: Virtual Private Network Protocols


Radio Frequency Identification (RFID)

Active and Passive Tags




CHAPTER 7: BUSINESS MODELS

Introduction


Table 7.1: Mobile Enterprise Players


Mobile Operators



Table 7.2: Mobile Operator/Systems Integrator Business Model Mismatch

Table 7.3: Factors Helping Cellcos Set Themselves Up as Enterprise Service Providers


The Route to SMEs

Adding Value


Table 7.4: Ways Operators Can Add Value Beyond Simple Data Transport



Systems Integrators


Table 7.5: SI Relationship with Partners

Table 7.6: Operator-Branded Hosted Mobility Services


Pricing Models

Software Vendors


Embedded Software Model


Table 7.7: Embedded-Software Business Models

Table 7.8: White-Label License of FleetOnline


Licensing Software from Other Vendors

Relationship with Cellcos




CHAPTER 8: STRATEGIC ISSUES

Introduction

Enterprise Devices and Management



Figure 8.1: Business Handsets - PalmOne Treo 650, RIM BlackBerry 7230 &


Nokia 9500 Communicator

Other Connected Computing Devices

Device Management


Fixed Mobile Convergence for Corporate Customers (FMC)


Figure 8.2: BT Fusion Handsets


Voice over IP (VoIP)


Figure 8.3: VoIP Subscriber Forecasts for Key Regions

Figure 8.4: Vonage Usage Model


Mobile Location Services (MLS)


Enterprise MLS in North America

Case Study: Sprint Nextel


Table 8.1: Sprint Nextel Enterprise LBS Applications





CHAPTER 9: ROAD MAPS & FUTURE OUTLOOK

Introduction

Evolution of the Distribution Network


Figure 9.1: Traditional Distribution Network

Figure 9.2: Evolved Distribution Network


Key Players in the Value Chain

Multi-Channel Strategy


Figure 9.3: Multi-Channel Strategy


Selection of Channels

Channel Monitoring and Support

Channel Marketing

Partnering


Figure 9.4: Distribution Channel Partnership

Figure 9.5: Direct vs Indirect Channels


Evolution of the IP Multimedia Subsystem (IMS)


Figure 9.6: Traditional and IMS Network Layers


IMS Value Chain Evolution


Figure 9.7: IMS-enabled Mobile Value Chain
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