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Mobile Application Platforms and Operating Systems (3rd Edition)

Product Type: Market Research Report
Published by: Informa Media and Telecom
Published: September 2006
Product Code: R443-198
Description
Mobile Application Platforms & Operating Systems - 3rd Edition critically analyses technologies available, their future usage and revenue potential, major player's strategies and standardisation initiatives.

The definitive guide to the global market for mobile application platforms and operating systems.

This Strategic Report investigates the challenges facing the mobile terminal software industry and provides expert commentary on future industry outlook, ensuring you have the information needed to invest profitably.

This Strategic Report covers:
  • Bill of material and hardware requirements for embedding different platforms
  • Examination of OSs and platforms: Integrated approach vs components assembly
  • Analysis of real time OSs (RTOS) positioning and markets - from communication to application operations
  • Evaluation of OS upgrade cycles and deployment - including time-to-market and level of support to device vendors
Market forecasts covering:
  • Segmented handset forecasts for traditional phones, feature phones and smartphones
  • Worldwide and regional Java, BREW and i-mode handset sales
  • Worldwide and regional OSs handset sales and related wireless data handset sales - includes Symbian, Microsoft, PalmSource and Linux
  • Wireless Java and BREW data forecasts by application type
The third edition of Mobile Application Platforms and Operating Systems analyses the technologies behind the different mobile terminal software platforms available, their future usage and revenue potential as well as the major players’ strategies and standardisation initiatives. This Strategic Report will enable you to gather essential information in order to invest profitably in this still expanding and increasingly complex mobile handset segment. Includes market forecasts to 2011.

Please Note: Informa requires that clients sign a confidentiality agreement prior to fulfillment of PDF email delivery for all PDF orders.
Table of Contents
Chapter 1: Executive Summary



Chapter 2: Operating Systems

Introduction

Mobile multimedia OS technology overview

Mobile handset technology fragmentation


An Overview of Market Segmentation

Technology Fragmentation


Variable Hardware, service clients, and features


The rational behind mobile OS platformisation and SWOT analysis


The trends towards reduced number of mobile OSs: operators & device vendors choices



Different approaches in building mobile multimedia OSs and platforms:


Integrated vs modular approach

Native mode vs interpreted mode and the role of VM

Proprietary vs open approach


Mobile multimedia OS and Hardware Requirements


The Bill of Material

Interoperation with Hardware


Realtime Operating Systems RTOS


The evolution towards supporting mobile features & applications


Dual core OS approach (apps OS+RTOS) vs single core approach


Heterogeneous approach vs integrated RTOS and multimedia OS

The benefits of the system on Chip (SoC): Time to market?, reduced BOM?, Felexibility?


Mobile OS Market and Segmentation


Proprietary OS, open architecture and open Source segments


Open source and mobile Linux market


The business case of Linux in the mobile market

Standardisation initiatives for mobile Linux


OSDL’s Mobile Linux Initiative (MLI)

The Linux Phone Standards Forum (LiPS)


Other Mobile Linux Projects

Respective positioning and focus areas of current Linux initiatives


Mobile OS product differentiation


OS upgrade cycles

Application development

Partnerships, alliances, and community programs

Strategy in the mobile market

Case studies of the leading OS developers


RTOS Developers: ENEA’s OSE, Mentor Graphics’ Nucleus RTOS

Open Architecture: Symbian, Microsoft Windows Mobile, Access PalmSource, SavaJe, Intrinsyc Linux: Access Linux PalmSource (ALP), MontaVista, Trolltech, Wind River





Chapter 3: User Interfaces, Browsers and Non-Java Application Platforms

The User Interface (UI)


Device customisation, personalisation and the role of UI


The Evolution of UI technology and Challenges

Embedded vs non embedded approach


Dynamic UIs and over-the-air (OTA) provisioning, upgrade and repair


The dynamic UI ecosystem

What do dynamic OTA provisioning mean to operators?


Case studies: the leading players of third-party UI design e-SIM, Open-Plug, Digital Airways, SurfKitchen, Action Engine


Browser Technologies


Overview of browsing in the mobile handset market

Case studies of microbrowser developers


Openwave, Access NetFront, Teleca’s Obigo, Opera, Other browsers


The microbrowser market and challenges


Forecast sales of WAP1 and WAP2 browsers, 2005-2011

Forecast sales of mobile phones embedding third-party microbrowsers, 2005-2011

Challenges facing browser developers



Non-Java application platforms - competing or complementary technologies?


Microsoft .NET Compact Framework

Qualcomm’s Binary Runtime

Environment for Wireless (BREW)


BREW technology, product differentiation and roadmap

BREW vs Java advantages and drawbacks


Adobe Flash


FLASH Lite technology, product differentiation and roadmap

Flash vs Java, advantages and drawbacks


Symbian-based Application Platforms - UIQ and S60


Case studies of other third party developers


In-Fusio: ExEn engine, TTPCom AJAR,


Openwave’s MIDAS, Sky Mobile Media, Synergenix’s Mophun





Chapter 4: Over the Air Mobile Device Management

Why OTA mobile device management?

Different types of OTA mobile device management


Firmware/software management over the air (FOTA)

Configuration and settings management

Diagnostics management


Interoperability and standardisation initiatives


OMA-DM, OTA Flash Forum, Java specifications for MDM, OSGi and MEG


What OTA MDM means to operators and device vendors


Adoption and promotion of new services and applications

Customer loyalty and QoS

Operational cost savings

What are the challenges?


Lack of business models for operators and device vendors?

Technical issues and implementation complexity?


Case studies


Bitfone, Innopath, Insignia, Red Bend





Chapter 5: Wireless Java Technology

The Java 2 platform


J2ME

Connected Limited Devices Configuration (CLDC)


Mobile Information Device Profile: from MIDP1.0 to MIDP3.0

PDA Profile, JSR 75


Connected Device Configuration (CDC), and Personal Profile

Optional J2ME extensions


IMS Services API, SIP API for J2ME, Bluetooth APIs, Wireless Messaging APIs, Mobile Media API & Advanced Multimedia Supplements, Presence and Instant Messaging API, Web Services Specification, Location API, Mobile 3D Graphics, Scalable 2D Vector Graphics API, Information Module Profile (IMP)



NTT DoCoMo Java (DoJa)


Technology specification

DoJa vs MIDP

DoJa in i-mode and FOMA environments

Java i-mode outside Japan

NTT DoCoMo strategy for mobile Java


Java Acceleration and Processing


Impact of Java on Processing

Java Acceleration and Processing

Case study of ARM: Jazelle


Java Support by Silicon Vendors

Reference Designs and Wireless modules



Implementing Java in the Handset


Comparison of different

Compilation Methods including Just in Time, Ahead-of-time, and Dynamic Adaptive Compilation

Multitasking in the mobile Java Environments

Java VM Implementation and Market Development


In-house vs Out-sourcing


Case study of third party implementations


Sun Microsystems’CLDC HotSpot

Implementation, Aplix Jblend, Esmertec, Tao Group: intent Java Implementation by Handset Vendors





Chapter 6: Mobile Subscriber and Data Markets

Worldwide Mobile subscribers

Mobile data users

Trends in average revenue per user (ARPU)

Impact of next generation networks on data services

Mobile data services deployments

Mobile data service customer segmentation




Chapter 7: MAPOS Handset Markets

An introduction to the mobile handset market


Review of the mobile handset market

Handset market forecasts (by region)

Vendor market share


Handset segmentation


Worldwide and regional handset sales (m) by technology and feature set, 2006-2011


Vendor differentiation

Handset manufacturing trends


Handset manufacturing outsourcing trends 2006 - 2011


Customisation

Links with OS providers and applications platforms providers

MAPOS handset market


Java handsets


Market drivers

Java handset forecasts by region


Doja and i-mode handsets


Market drivers

Doja and i-mode handset forecasts by region


BREW handsets


Market drivers

BREW handset forecasts by region


Adobe Flash Lite handsets


Market drivers

Flash Lite handset forecasts by region


Other third party application platforms

Multimedia Open OS handsets market


Market segmentation of operating systems

The evolution of the mobile OS industry



Worldwide smartphone sales, by OS and segment 2005-2011


Worldwide and regional forecasts for advanced OS handset sales (m), by OS type (include Symbian, Linux, Microsoft, others) 2005-2011


Major vendor strategies (include Nokia, Motorola, Samsung, LG Electronics, Sony Ericsson, BenQ Mobile, Kyocera, NEC, Research In Motion, High Tech Computer Corporation, Palm Inc)




Chapter 8: Mobile Applications Market

Wireless application segmentation

Mobile content & services market map


Market development

Mobile services

Business-to-Consumer (B2C) applications (include browsing,

Browsing, Messaging, Peer-to-Peer (P2P) messaging, Short Messaging Services, Multimedia Messaging Services, Mobile e-mail, and Instant messaging (IM))

M-commerce

Mobile content

Entertainment (include Mobile games, Mobile music, Images, Mobile video, Infotainment, interactive gaming, Adult services)

Business-to-business (B2B): include Mobile marketing, Mobile commerce, Content and service delivery

Business-to-employee (B2E)


Global content & services forecasts, 2006-2011


Mobile traffic by type of application

Mobile revenue by application

Operator revenue (US$ million), by main application sector, 2006-2011


MAPOS application analysis


Definitions and terminology

Growth trends

BREW v Java - competitive analysis

Use of i-mode, Flash Lite and native in mobile applications


Key applications


Java application forecasts


Worldwide and regional wireless Java users (m), by region 2006-2011

Wireless Java data traffic (millions of events), by application 2006-2011

Wireless Java data traffic vs total data application traffic, by application 2006-2011

Wireless Java operator revenues (US$m), by application 2006-2011


BREW application forecasts


Worldwide BREW users by region, 2006-2011

BREW application data traffic

BREW data traffic (millions of events), by application 2006-2011

BREW data operator revenues (US$m), by application 2006-2011





Chapter 9: Mobile Software Industry Dynamics

Mobile Software Industry Value Chain


The evolving value chain

Market Fragmentation


Knock-on effects of market segmentation

The current situation of the mobile market

Write one-run any where, Concept or reality?


Interoperability Issues and Standardisation


Java Technology for Wireless Industry (JTWI)

The Java Mobile Service Architecture Initiative (MSA)

The Korean wireless internet standardisation forum and the WIPI initiative

Open Mobile Terminal Platform Forum (OMTP)

The Mobile Web Initiative of W3C

Open Mobile Alliance (OMA)


Open Mobile Architecture

Open Mobile Interoperability Working Group (OMA IOP)



Application Development and Design


User experience and performance

Application Portability Limitations

Application Design

The Development Process


Content Testing and Qualification Process


Digital Rights Management (DRM)


DRM and mobile market overview

DRM standardisation

DRM and the Open Mobile Alliance

DRM and Java applications

DRM and content providers

DRM and network operators



Application distribution


Developer initiatives

Broker services

Publishers


Case study: Tira Wireless


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