Product Type: Market Research Report
Published by: Informa Media and Telecom
Published: December 2006
Product Code: R443-227Description This report examines the crucial area of convergence within media today. Consumers clearly want anytime, anywhere media and this has become the key issue for the sector to address. Whether you are a content owner, consumer electronics maker, or platform operator Converging Media Futures provides crucial information to assist you in maximizing your prospects.
24 in-depth interviews with senior executives of international media companies paint a vivid picture of the challenges that face all companies operating within this area allowing you to analyse present market trends and evaluate the direction the market is taking.
Key Coverage
Major industry questions answered in this report include:
- Is old media changing quickly enough in the face of convergence?
- Are start-ups the only source of digital media innovation?
- Can user-generated content be monetized?
- Have the music labels at last caught on to the digital revolution?
- Can film prosper online?
- The wealth of experience gained from our team of expert analysts ensures that Converging Media Futures is the ultimate management report providing in-depth intelligence on the convergence industry.
Market Data
Converging Media Futures gives you comprehensive coverage of the following four sectors:
- Television - The sector is going through an enormous upheaval with the broadcast model that has held good for decades breaking down at a breakneck pace. Peter Cowley, managing director of digital media at Endemol UK says: “Everyone’s been talking about fragmentation, going from a few television channels to hundreds of television channels to being able to watch TV on your mobile, broadband PC and, before long, IPTV.”
- Music - Times are changing and the music industry looks to have at last shaken off its reactionary posture. This is backed up by Tom Ryan, senior vice president of digital and mobile strategy at EMI Music, who states “Currently, we’re experimenting with a number of different business models and believe this is important if we want to stay ahead of the curve.”
- Film - Focus has been concentrated on short-form, bite-sized content tailored to the “entertainment snacker” who is unwilling to sit through an entire feature-length movie. This is supported by Scott Roesch, vice president and general manager of AtomFilms who says, “this content is proving to not only work well on the internet, but on mobile and portable devices as well.”
- Games - Convergence is opening up many opportunities within the gaming sector especially through online, mobile and consoles to companies not previously established within these markets. Jason Hall, senior vice president at Warner Bros. Interactive Entertainment comments that “consumers will never remember a time when Warner wasn’t in the video-games space.”
Forecasts
Converging Media Survey:
The results of the exclusive industry survey reflect the optimism of the 24 interviews with almost 90% of respondents seeing convergence as an opportunity. But questions remain as to who will really benefit from this media sea change. Converging Media Futures contains all the survey findings and analysis including:
- Who is best placed to profit from media convergence?
- 46% of respondents believe broadcasters will not do well out of the expected TV boom
- What is the most likely source of digital innovation?
- Only 18% believe large organizations will come up with digital advances
- Where are the advertising dollars headed?
- 53% believe that there will be a shift in spend from traditional channels to online
Key Issues Addressed
- Share the hands-on experiences of senior executives from major content providers and distributors
- Obtain invaluable analysis of trends in media convergence across four key areas of content: television, music, film and games
- Gain an understanding of the global picture with coverage of companies operating within North America, Europe and Asia Pacific
- Get full findings plus analysis from the exclusive Media Convergence industry survey
Who should read this report
Essential reading for:
- Media Companies: Learn how to keep pace with the ever-changing digital market
- Distributors: Gain valuable insight into optimal use of multiple channels
- Content Providers: Benefit from a real ‘how to’ guide to digital distribution
- Vendors: Identify the technological developments that provide opportunities for your company
- Investment Banks: Discover the hot and about-to-be-hot media sectors
- Analysts, legal and financial: Use the reports’ in-depth interviews and comprehensive survey findings to discover new business prospects
Please Note: Informa requires that clients sign a confidentiality agreement prior to fulfillment of PDF email delivery for all PDF orders.Table of Contents - Staff
- PART 1: EXECUTIVE SUMMARY
- Broadcast blues
- PART 2: INTERVIEWS
- 3 UK: 3 does the numbers on convergence
- Matthew Reed interviews Mark Joseph, head of content products at 3 UK
- Amp’d Mobile: Amp’d plugs in to alternative content
- Lesley Brown interviews Bill Stone, COO at Amp’d Mobile
- Atom Entertainment: Atom does bite-sized content across platforms
- Lesley Brown interviews Scott Roesch, vice president and general manager of AtomFilms and
AddictingClips
- Channel 4: The TV way to multidimensional media
- Matthew Reed interviews Rod Henwood, new business director at Channel 4
- CinemaNow: The burning issue of watching digital movies
- Matthew Reed interviews Bruce Eisen, president of CinemaNow
- Walt Disney Internet Group: The Mouse looks to spread titles across platforms
- Lesley Brown interviews Attila Gazdag, vice president and managing director of Walt Disney Internet
Group Europe
- E! Networks: E! goes after the eyeballs
- Lesley Brown interviews Ted Harbert, president and CEO of E! Networks
- EMI Music: Exploring ways of making music with digital
- Lesley Brown interviews Tom Ryan, senior vice president of digital and mobile strategy at EMI Music
- Endemol: Adapting to the world of deep niches
- Matthew Reed interviews Peter Cowley, managing director of digital media at Endemol UK
- Google: Google and convergence - a natural fit
- Lesley Brown interviews Joanna Shields, Google’s European director of syndication and partnerships
- Intel Corp
- Lesley Brown interviews Steve Shakespeare, digital home director at Intel’s UK sales and
marketing group
- ITN: ITN panders to all platforms
- Matthew Reed interviews Nicholas Wheeler, managing director of ITN On, ITN’s multimedia division
- MobiTV: The hybrid approach to convergence
- Matthew Reed interviews Ray DeRenzo, vice president of business development, EMEA
- MTV: Going the distance with two-foot, ten-foot, mobile
- Matthew Reed interviews Dan Whiley, commercial vice president for digital media at MTV Networks
International
- Nokia: All the content, all the time - in your pocket
- Matthew Reed interviews Tommi Mustonen, director of multimedia at Nokia
- O2: O2 gets oxygen for convergence
- Matthew Reed interviews Mike Short, vice president of research and development at O2
- PCCW: PCCW gets proactive on interactive
- Matthew Reed interviews Paul Berriman, head of strategic market development at PCCW
- Private Media Group: Convergence is a turn-on for adult content
- Lesley Brown interviews Berth Milton, chairman and president and CEO of Private Media Group
- Sony Computer Entertainment Europe: Cutting the wires to play the content game
- Lesley Brown interviews Nick Sharples, a director at Sony Computer Entertainment Europe
- Soundbuzz: Devices need to talk to open up music
- Lesley Brown interviews Sudhanshu Sarronwala, CEO of Soundbuzz
- TU Media: Mobile TV as the key convergence app
- Matthew Reed interviews Heetae Shin, global business development manager at TU Media
- Turner Broadcasting System: Getting rid of the silo approach
- Lesley Brown interviews Phil Lawrie, vice president for commercial distribution and digital media
sales for Turner Broadcasting System Europe
- Virgin Radio: Convergence makes the radio star
- Matthew Reed interviews James Cridland, head of new media at Virgin Radio
- Warner Bros Interactive Entertainment: Studio aims to play big in the games space
- Lesley Brown interviews Jason Hall, senior vice president of Warner Bros
- PART 3: CONVERGING MEDIA SURVEY
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