Multimedia Handsets & Devices: Competition and Convergence

Multimedia Handsets & Devices: Competition and Convergence provides a comprehensive overview of the global mobile devices market and assesses the implications that the latest mobile services will have for the global handset market with detailed segments reports on key technologies.

Key Coverage

NEW: 5 detailed strategic reports, one essential report series!

• Multimedia Devices: Market Overview
  This detailed report outlines the devices market, its key drivers and related shared technologies. It examines vendors' approach to multimedia devices, as well as determining global subscriber and handset sales growth and assessing future segmentation strategies. Cameras: Digital Cameras and Future Mobile Handsets Cameras on mobile phones have now become almost a ubiquitous feature, this independent report details the confluence of the cameraphone and digital camera markets.
• Music: Portable MP3 Players and Future Mobile Handsets
  Today many mobile handsets offer improved music features, acting as credible alternatives to stand alone MP3 players, Multimedia Devices: Music examines the relationship between these two key markets and assesses how they will evolve going forward to 2011. Video & TV: Portable Video & TV Players and Future
• Mobile Handsets
  Mobile TV has led to the development of many new and exciting devices and phone capabilities. This informative report details the confluence of the TV/video phone and portable TV/video player markets, examining in detail the strengths of each category. Games: Portable Games Machines and Future Mobile
• Handsets
  The mobile gaming experience is improving rapidly, but what will the future mobile gaming market look like? Understand the confluence of the games phone and portable games machine markets and discover how the two will evolve with this business-critical report. This brand new series of strategic reports also includes information on demand factors, vendor strategy and investigates the impact of key components, such as battery life and memory, as well as providing detailed forecasts to 2011.

• How big is each of the key multimedia handset markets?
• What effect are these markets having on the associated consumer electronics markets?
• What growth is there likely to be over the next five years?
• What threats and opportunities do they represent for me and my business?

Multimedia Devices: Market Overview

1. Introduction

1.1 Market Definition

1.2 Industry Convergence

1.3 The Emerging Wireless Data Market Value Chain

2. Demand

2.1 Market segmentation

2.1.1 End User Segmentation

2.2. Addressable market

2.2.1. Subscriber forecasts

2.2.2 Prepaid services

2.2.3 Mobile data users

2.3 Mobile applications market

2.4 Mobile services market development

3. Supply

3.1 Value chain and production

3.1.1 Evolution of the mobile handset value chain

3.1.2 Technology leadership

3.1.3 The importance of brands

3.2 Manufacturing trends

3.2.1 The ODM market

3.2.2 EMS providers

3.2.3 Design houses

3.3 Production

3.4 Distribution and retail

3.4.1 Handset distribution

3.4.2 Consumer electronic distribution

3.4.3 Retail distribution models

3.4.4 Retail subsidies and total cost of ownership

3.5 Market demand potential

3.5.1 Handset market overview

3.5.2 Mobile handset market analysis

3.6 Device Segmentation

3.6.1 Segmentation by technology

3.6.2 Lifestyle segmentation

Leisure

Entertainment

Games

Mobile TV

Music

Sport

Enterprise

Design

ULCH

3.6.3 Demographic-influenced devices

3.7 Demanded features

3.8 Replacement markets

3.9 Key players

3.9.1 Mobile Handset vendors

4. Technology and enablers

4.1 Hardware technology

4.2 Processing technology

4.2.1 The compromise between performance and power consumption

4.2.2 Applications processors

4.2.3 Multimedia accelerators and co-processors

4.2.4 Processing designs, integration versus modular approach

4.2.5 System on chip (SoC) evolution

4.2.6 Processors, technology cycles and upgrades

4.2.7 Support of peripherals and additional features

4.3 Memory technology

4.3.1 Embedded storage

4.3.2 Flash memory and enabling technology

4.3.3 Hard drive memory

4.3.4 Multi-chip packages

4.3.5 Mobile RAM industry roadmap and forecasts by technology and by memory
footprint

4.3.6 The future of memory

4.4 Screen technology

4.4.1 Enabling technologies

LCD technologies

Polymer-based technology

Other technologies

4.4.2 Market forecasts by colour depth and by market segment

4.5 Imaging technologies

4.6 Battery technologies

4.7 Trends in the bill of materials

4.8 Wireless Networks

4.8.1 Cellular network technologies

Digital 2.5G networks

Digital 3G networks

Digital 3.5G networks

3.9G or Long-Term Evolution

4G

4.8.2 Disruptive network technologies

Wireless Local Area Network (WLAN)

WiMAX

Mobile broadcast systems

Flash-OFDM

iBurst

Mobile-FI or 802.20

WiBro

HiperMAN

4.8.3 Bluetooth

Each segment report in this series (Camera, Music, Video & TV and Games) has the

following modular table of contents with analysis and forecasts pertinent to the subject area:

Multimedia Devices Segment Reports:

1. Introduction

Market definition

Handset convergence

Segmentation

2. Demand

Consumer Segmentation & characteristics

Informed choices and tipping points

Geographical differences

Consumer buying behaviour

Replacement rates

Usage scenarios

How devices are used

3. Supply

Value chain analysis

Business models

Brands

Geographical differences

Component supply

Distribution

Device Segmentation

Bill of Materials

4. Vendors

Key mobile Handset vendor strategies

Consumer electronics vendors

vendor mapping

Device comparison

5. Technology & Enablers

Networks as enablers

Software and mobile OS

Impact of Battery technology

Industry standards

DRM

The need for memory

Technology roadmaps

6. Forecasts & Scenarios

Effect of substitution

Forecast feature handsets

Displace, replace or grow

Scenario building