Mobile Distribution & Retail - 4th Edition: Industry Report

Mobile Distribution & Retail - 4th Edition

Product Type: Market Research Report
Published by: Informa Media and Telecom
Published: February 2007
Product Code: R443-234

Description

This essential study assesses the opportunities and challenges presented by an increasingly complicated multi-channel environment and asks how to ensure communication along the value chain and with the end user.

Key Coverage This essential study from the publishers of Global Mobile, assesses the opportunities and challenges presented by an increasingly complicated multi-channel environment in mobile retail and asks how to ensure communication along the value chain and with the end user.

Channel distribution strategies - assess the opportunities and challenges presented by a complex multi-channel environment

Mobile content distribution - evaluate the advantages and disadvantages of adopting different distribution methods

Regional updates -analyse distribution and retail trends in Asia-Pacific, Americas, Europe, Middle East and Africa

Industry survey - gain a unique insight into the mood of players in the global distribution and retail value chain

Mobile market and Retail Data:

Exclusive mobile market forecasts to 2011

Handset sales

Prepaid versus postpaid

Handset and device manufacturing trends

Distribution network evolution

Leading mobile distributors main trends

Mobile retailers by sector

Mobile sales over internet

Number of retail outlets

Customer demand for feature devices

Replacement handset sales

Worldwide mobile data users

Operator revenue voice versus data

Subscriptions by technology and global net additions

Global on-portal versus off-portal revenues

Mobile Retail Forecasts to 2001 including:

Revenue direct versus indirect channels

Direct versus indirect channels market share

Hardware versus data services market share

Hardware versus data services by revenue

Hardware revenue by category

Revenue by region

Handset sales by sector

Handset sales market share

Handset sales by region

Data services sales by sector

Data services sales market share

Data services by region

Key Issues Addressed

How do you make the most of retail opportunities in a saturated wireless market?

How do you best address the opportunities for mobile handset and airtime distribution in developing markets?

How do you get the channel mix right and manage channel conflict?

What will be the new distribution channels over the next five years and how does existing strategy need to change to accommodate them?

Which segments of the retail market - direct or indirect - will be successful over the next five years?

Will mass market retail affect the mobile distribution value chain?

What is the future for smartphone device distribution and value-added services?

How can new content distribution channels contribute to revenue along the value chain?

What is the best way to approach multi-channel retail and distribution?

Who should read this report

Operators

Manage distribution channel conflicts and find out the best ways to incentivise supply chain partners

Learn from leading edge case studies

Establish the best ways to protect revenue by digital content in an increasingly crowded market

Distributors and retailers

Explore how the distribution and retail market will evolve to 2011

Discover new opportunities for value added services Handset and accessories manufacturers

Access global forecasts and plan your distribution and retail strategy

Evaluate new merchandising and branding opportunities in retail (eg online retailing)

Content providers

Discover opportunities to partner with distribution outlets, operators and handset manufacturers to promote and supply content

Consultants, system integrators and venture capitalists

Gather reliable qualitative and quantitative data to support decisions and recommendations to clients

Please Note: Informa requires that clients sign a confidentiality agreement prior to fulfillment of PDF email delivery for all PDF orders.

Table of Contents

CHAPTER 1 EXECUTIVE SUMMARY
CHAPTER 2 MARKET OVERVIEW
Definitions: Mobile logistics; Mobile distribution; Reverse logistics; Value-added services (VAS); Mobile network operator; Service providers and mobile virtual network operators (MVNOs); Mobile retailing; Mobile content (or mobile data)
Global mobile market statistics
Subscription and subscriber growth: Figure 2.1: Global mobile market annual growth rate 2006-2011; Figure 2.2: Global subscriptions and subscribers 2006-2011; Figure 2.3: Global subscription and subscriber penetration rate, subscriber to subscription ratio; 2006-2011; Figure 2.4: Regional shares of net additions 2006-2011
Handset sales: Figure 2.5: Mobile handset sales, by region, 2005-2011; Figure 2.6: Worldwide technology sales forecast by technology family; Figure 2.7: Worldwide handset sales and market share, by top vendors, 2004-1H06
Prepaid versus postpaid: Figure 2.8: Forecast growth of prepaid 2005-2011
Mobile distribution value chain: Figure 2.9: Mobile distribution value chain
Evolution of the mobile value chain
Operator and vendor strategies
Importance of brand
Consolidation
Operator-vendor relationships
Market segmentation
Customisation: Figure 2.10: Handset vendor - branding and operator customisation map, 2004 versus 2006
Outsourced handset manufacturing: Figure 2.11: Handset manufacturing approaches and trends
Distribution and logistics
Mobile distribution network: Figure 2.12: Traditional distribution network; Figure 2.13: Distribution network evolution
Leading players in mobile distribution and logistics: Figure 2.14: Leading players in mobile distribution; Figure 2.15: Leading distributors’ main revenue trends 2002-2005
Trends in mobile distribution
Mobile retail
Leading players in mobile retail: Figure 2.16: Selected leading mobile retailers by sector
Trends in mobile retail: Figure 2.17: Mobile retail: hardware vs services; Figure 2.18: Mobile retail by sector; Operator owned; Service providers/MVNOs; Specialist; National chains; Small independents; Figure 2.19: Mobile retail revenue by region, 2006-2011
Mobile content and services
CHAPTER 3 REGIONAL OVERVIEW
Asia Pacific
Subscriptions: Figure 3.1: Asia Pacific subscriptions and subscribers, 2006-2011; Figure 3.2: Net additions China and India, 2006-2011
Technology
Prepaid versus postpaid
Distribution and retail: Developing; Advanced; Westernised
Americas
Subscriptions: Figure 3.3: Americas subscriptions and subscribers, 2006-2011; Figure 3.4: Subscription growth rate Americas 2006-2011
Technology
Prepaid versus postpaid
Distribution and retail: North America; Latin America
Europe
Subscriptions: Figure 3.5: Europe subscriptions and subscribers, 2006-2011; Figure 3.6: Subscription growth rate Europe 2006-2011
Technology
Prepaid versus postpaid
Distribution and retail: Western Europe; Eastern Europe
Middle East and Africa
Subscriptions: Figure 3.7: Middle East and Africa subscriptions and subscribers, 2006-2011; Figure 3.8: Subscription growth rate Middle East and Africa, 2006-2011
Technology
Prepaid versus postpaid
Distribution and retail
CHAPTER 4 KEY ISSUES AND SUCCESS FACTORS
Multichannel: Figure 4.1: Proportion of total customer sales of mobile telecoms products by retail channel,; 2006 and 2011; Figure 4.2: New distribution channels by importance
Channel distribution strategies overview: Figure 4.3: Basic distribution strategies
Managing channel conflict: Figure 4.4: Managing channel conflict
New distribution channels
Mass market retailers: Case study: Tesco - making the most of mass market retailing
Self service channels
Online: Figure 4.5: Percentage of mobile sales over the Internet, 2006 and 2011
Online only
Kiosks: Figure 4.6: Future importance of kiosks by region
Vending machines
Airtime distribution
Direct airtime distribution
Street reseller model
Retail channels
Main trends: Education; Differentiating customer segments
Operator-owned outlets: Figure 4.7: Influence of players in the mobile value chain 2006
Independent retailers: Figure 4.8: Change in number of retail outlets to 2011
Specialist retailers: Case Study: Internity
Retail subsidies and total cost of ownership: Figure 4.9: Handset subsidy levels; Figure 4.10: Importance of handset subsidies 2005 and 2006; Figure 4.11: Customer demand for feature devices
Demand planning
Demand cycles: Figure 4.12: Replacement handset sales in year as a percentage of total handset sales by region; 2006-2011
Forecasting and enabling: Figure 4.13: Demand planning cycle
Information sharing and partner management: Figure 4.14: Key success factors in mobile distribution and logistics; Figure 4.15: Proportion of telecoms vendors and retailers sharing information in 2006
CHAPTER 5 MOBILE CONTENT AND DATA DELIVERY
Defining mobile content
Stages of mobile content evolution: Figure 5.1: Mobile content evolution
Introduction to the mobile data market: Figure 5.2: Worldwide mobile data users, 2006-2011; Figure 5.3: Mobile data users as percentage of subscribers, by region, 2006-2011; Figure 5.4: Operator revenue - voice versus data, 2006-2011; Figure 5.5: Total retail mobile data service sales revenue, by region, 2006-2011
Evolution of the content value chain: Figure 5.6: Application development and supply chain
The impact of next-generation technology: Figure 5.7: Mobile services market evolution; Figure 5.8: Global annual device sales by generation and global subscription net additions,; 2006-2011
Challenges of feature handsets
Customisation: Figure 5.9: Standardisation and customisation
Content distribution
On-portal: Revenue sharing and content partnerships
Off-portal: Figure 5.10: Hypothetical data charges for D2C video downloads on Vodafone UK; Figure 5.11: Global on-portal versus off-portal revenues, 2004-2011; Operator reactions
Microsites
Physical retail
Superdistribution
CHAPTER 6 COMPANY PROFILES
Distributors
Americas: Brightpoint: Background; Financial; Figure 6.1: Brightpoint regional split - revenue and devices handled in 2005; Strategy
Asia Pacific: Cellnet: Background; Financial; Figure 6.2: Cellnet total revenue and sales growth, 2003-2006; Strategy
Europe: Dangaard: Background; Financial; Figure 6.3: Dangaard total revenue and growth rate, 2002-2006; Strategy
Middle East and Africa: i2: Background; Financial; Strategy
Specialist retailers
Americas: Wireless Toyz: Background; Financial; Strategy
Asia Pacific: Fone Zone: Background; Financial; Figure 6.4: Fone Zone total revenue and net profit 2004-2006; Strategy
Europe: Carphone Warehouse: Background; Financial; Figure 6.5: Carphone Warehouse retail and online revenue as a percentage of total revenue 2003-2006; Strategy
Middle East and Africa: Axiom Telecom: Background; Financial; Strategy
CHAPTER 7 FORECASTS
Assumptions
Retail handset sales assumptions
Retail mobile data services’ definition
Mobile retail forecasts
Indirect versus direct retail channels: Figure 7.1: Global mobile retail revenue, direct versus indirect channels, 2006-2011; Figure 7.2: Global mobile retail, direct versus indirect channel market shares, 2006-2011
Hardware versus data services: Figure 7.3: Mobile retail revenue, hardware vs services market share, 2006-2011; Figure 7.4: Mobile retail, hardware versus services revenue, 2006-2011; Figure 7.5: Mobile retail, hardware revenue by category, 2006-2011
Mobile retail forecasts by sector: Figure 7.6: Mobile retail revenue by sector, 2006-2011; Figure 7.7: Mobile retail revenue, market share by sector, 2006-2011
Mobile retail forecasts by region: Figure 7.8: Mobile retail revenue by region, 2006-2011; Figure 7.9: North America mobile retail revenue, 2006-2011; Figure 7.10: Latin America mobile retail revenue, 2006-2011; Figure 7.11: Asia Pacific mobile retail revenue, 2006-2011; Figure 7.12: Europe mobile retail revenue, 2006-2011; Figure 7.13: Africa and the Middle East mobile retail revenue, 2006-2011
Mobile retail: handset sales forecasts: Figure 7.14: Mobile retail, handset sales by sector, 2006-2011; Figure 7.15: Mobile retail, handset sales, sector market shares, 2006-2011; Figure 7.16: North America mobile retail, handset sales by sector, 2006-2011; Figure 7.17: Latin America mobile retail, handset sales by sector, 2006-2011; Figure 7.18: Asia Pacific mobile retail, handset sales by sector, 2006-2011; Figure 7.19: Europe mobile retail, handset sales by sector, 2006-2011; Figure 7.20: Africa and the Middle East mobile retail, handset sales by sector, 2006-2011
Mobile retail: data services forecasts: Figure 7.21: Mobile retail, data service sales by sector, 2006-2011; Figure 7.22: Mobile retail, data services’ sales, sectors’ market shares, 2006-2011; Figure 7.23: North America mobile retail, data service sales by sector, 2006-2011; Figure 7.24: Latin America mobile retail, data service sales by sector, 2006-2011; Figure 7.25: Asia Pacific mobile retail, data service sales by sector, 2006-2011; Figure 7.26: Europe mobile retail, data service sales by sector, 2006-2011; Figure 7.27: Africa and the Middle East mobile retail, data service sales by sector, 2006-2011
APPENDIX
MOBILE DISTRIBUTION AND RETAIL INDUSTRY SURVEY 2006
Introduction
Methodology
Definitions
Respondent profile: Figure A.1: Survey respondents by industry sector; Figure A.2: Survey respondents by location; Figure A.3: Survey respondents by area of work; Figure A.4: Survey respondents by level of knowledge of the market
Mobile value chain
Mobile logistics and distribution
Mobile retail
GLOSSARY

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