Product Type: Market Research Report
Published by: Informa Media and Telecom
Published: January 2007
Product Code: R443-240Description The report includes important illustrative statistics and reliable forecasts to 2012. Analysis of this pivotal market is worldwide, with its comprehensive forecasts broken down by region and for the leading 14 countries in detail.
Key Coverage
Major industry questions answered in this report include:
- Where is online TV and video best placed to make an impact?
- What broadband penetration patterns are emerging and how will these affect this key new sector?
- Can sufficient content be licensed to make legitimate services sufficiently compelling?
- Which business model already has a competitive edge that it can exploit?
- In which countries has online TV and video already made an impact?
- Who are the key players and what are their strategies for success?
With fundamental change occurring swiftly and on such a large scale, do you have the clear and reliable analysis that will enable you to exploit new opportunities in this thriving new market? The wealth of experience gained from our team of expert analysts ensures that Online TV and Video is the ultimate management report providing in-depth intelligence on this important new direction for the TV business.
Market Data
- Use Online TV and Video and benefit from:
- Vital intelligence on business models and other important information on moves already being taken to monetize the UGC phenomenon
- Early-mover advantage - equip yourself with in-depth analysis of the nascent activity that is shaping the direction of this blossoming business, enabling you to track the sectors you’re already in and assess which emerging ones will provide you with new investment opportunities.
Key Issues Addressed
- Track trends and pinpoint opportunities with reliable forecasts for this pivotal new sector
- Find out how digital media is changing the broadcast and programme supply industries
- Study revenue distributions between advertising and download models
- Discover the new strategies and business models offering early promise in this nascent business
- Evaluate investment opportunities offered by previously inaccessible demographic groups
- Learn which of the emerging new technologies will offer the most profitable opportunities
Please Note: Informa requires that clients sign a confidentiality agreement prior to fulfillment of PDF email delivery for all PDF orders.Table of Contents - Staff
- CHAPTER 1
- EXECUTIVE SUMMARY
- Top 3 online video countries by revenues (US$ million)
- CHAPTER 2
- FORECASTS
- Online video services: Total revenues (US$ million)
- Top 10 online video countries by revenues
- Online video services: A la carte download and streaming revenues (US$ million)
- Online video services: Revenue breakdown (2012)
- Broadband subscriber numbers (000)
- Top 5 broadband subscriber markets (000)
- Broadband penetration of households (%)
- Broadband subscriber numbers (000)
- Broadband penetration of households (%)
- Online video services: A la carte download and streaming revenues (US$ million)
- Online video services: Subscription service revenues (US$ million)
- Online video services total: A la carte + subscription (US$ million)
- Total advertising revenues (US$ million)
- Online advertising revenues (US$ million)
- Online video services: Advertising revenues (US$ million)
- Online video services ad revenues as a % of online ad revenues (%)
- Online video services: Total revenues (US$ million)
- Online video services: Annual revenue per broadband household (US$)
- CHAPTER 3
- OVERVIEW
- Broadband growth
- Top 10 countries by fixed broadband subscribers in 2006 and 2011
- Intense competition
- Free for how long?
- Key reasons to download/stream full-length TV programmes on home PC
- Key reasons for streaming/downloading video content on PC
- The YouTube effect
- YouTube downstream visits to TV entertainment sites
- YouTube downstream visits to movie entertainment sites
- Going it alone?
- Hot property vs. fit to burst
- Share of European households with at least one PC
- Business models
- Internet on-demand
- Studio moves
- Next step distribution
- CHAPTER 4
- MONETISING TV ONLINE
- Overview
- Legitimate video download services
- Pirate vs. legitimate video download genres
- Advertising
- Major studios advertising costs by media (% of total)
- YouTube
- YouTube vs. Google Video: Worldwide minutes of use per visitor
- Challenges
- Hybrid
- Popularity-based
- Majors’ activity
- Streaming vs. downloads
- Device used to watch MovieLink downloads
- Bridging the PC-TV Divide
- Centralised models
- Market development
- History lesson
- Releasing strategy and distribution windows
- The value of shorts
- CHAPTER 5
- CONTENT
- Overview
- Traditional broadcaster activity
- Content search
- Methods of locating online video content in the US
- Content providers
- Comparison of Internet-based major movie download services (Nov 2006)
- UK download-to-own and download-to-rent services
- German download-to-own and download-to-rent services
- French download-to-own and download-to-rent services
- Other European download-to-own and download-to-rent services
- Demographic profile of US visitors to YouTube in June 2006
- Next generation distribution
- CHAPTER 6
- THE LEGAL MINEFIELD
- Overview
- Video hosting website metrics for three months ending May 2006
- Legal action as leverage
- Social networking websites ranked by market share of US visits (September 2006)
- Demographic profile of visitors to select social networking sites for August 2006 (%)
- The rights challenge
- Sports rights
- Appealing to advertisers
- Next generation P2P
- Breakdown of 676 stream related sites (December 2006)
- The benefits of ‘getting clipped’
- P2P TV players
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