Product Type: Market Research Report
Published by: Informa Media and Telecom
Published: October 2007
Product Code: R443-265Description Mobile Entertainment: Country Profiles clarifies the market, giving insight and direction for anyone operating in this industry.
Key Coverage
Music
- How are the key music segments expected to develop over the next five years and what will be the factors that either drive growth or cause a downward trend in revenues?
- Discover the key business models adopted around the world and learn the impact that they have had on numbers of users and levels of revenues
- Learn the importance of localisation of content and how international artists are failing to break into key markets
- What impact do cultural preferences have on the provision of regional business models?
Adult
- What business models are operators looking to deploy in order to exploit the adult services market without losing brand credibility and risking high churn levels?
- How important a role does the content aggregator play in the adult content value chain?
- What services are proving most profitable in the value chain: video, SMS, chat, user generated content?
- Which markets are seeing adult content take off and which have seen the segment stifled?
Games
- What role will direct-to consumer/off-portal initiatives play in the mobile games industry?
- How are successful operators managing their games portals?
- Learn the strategies from around the globe that have been implemented to expand the segment beyond the key 5%
- Why are media companies and console-games publishers stepping up their involvement in mobile games?
- What can be learnt from regional differences in mobile games strategies?
Video
- What is driving video content consumption around the globe?
- Identify the key content partnerships that are driving growth
- Learn the current size of the market and the key factors that shape segment growth over the next five years
- What has been the role of the consumer in creating content and how have operators leveraged this market phenomenon?
TV
- Learn which standards have been adopted in which regions, the pros and cons of adoption and how the mobile TV landscape is likely to evolve
- Licensing, rights and regulation: navigating the complexities of rights ownership
- Examining the business models for mobile TV: what have been the factors that have driven success or initiated failure?
- Personalisation and imaging
- What are the new services and applications driving mobile personalisation?
- Key drivers for growth in avatars, cartoons, screensavers and wallpapers from around the globe
- Which countries are still seeing significant growth and which are seeing slowdown and why?
Communities and user generated content
- Business and revenue models for mobile communities
- What are the different forms mobile community applications and services can take?
- Which countries have successfully monetized communities and what have been the key success factors?
Forecasts
Countries and regions broken out by:
Revenues
Users for each of the key entertainment segments
Music
Ringtones
Ringback tones
Full track download
Music streaming
Games
Mobile TV
Mobile TV broadcast
Mobile TV streaming
Video
Images/Personalisation
Gambling
Table of Contents - CHAPTER 1
- EXECUTIVE SUMMARY
- CHAPTER 2
- THE MOBILE ENTERTAINMENT MARKET
- Highlights
- Market overview
- Technology
- Figure 2.1 Evolution of GSM- and CDMA-enabled applications
- Business models
- Off-portal/direct-to-consumer
- Outsourcing
- Revenue sharing
- Mobile entertainment market forecasts
- Methodology
- Figure 2.2: Mobile entertainment market segmentation
- Figure 2.3: Mobile entertainment: countries and regions analysed
- Market segmentation
- Global demand for mobile content
- Figure 2.4: Global mobile entertainment revenues, 2007-2012
- Music
- Figure 2.5: Global mobile music revenues by region, 2007-2012
- Figure 2.6: Global mobile music revenues by segment, 2007-2012
- Figure 2.7: Global mobile music users by segment, 2007-2012
- Games
- Figure 2.8: Global mobile games revenues by region, 2007-2012
- Figure 2.9: Global mobile games users by region, 2007-2012
- Video
- Figure 2.10: Most watched video genres on Orange UK, 1Q07
- Figure 2.11 Global mobile video revenues by region, 2007-2012
- Figure 2.12: Global mobile video users by region, 2007-2012
- TV
- Figure 2.13: Mobile TV deal roundup
- Figure 2.14: Global mobile TV revenues by region, 2007-2012
- Figure 2.15: Global mobile TV streaming vs. broadcast revenues, 2007-2012
- Figure 2.16: Global mobile broadcast TV users by region, 2007-2012
- Figure 2.17: Global mobile streaming TV users by region, 2007-2012
- Images
- Figure 2.18: Global mobile images revenues by region, 2007-2012
- Figure 2.19: Global mobile images users by region, 2007-2012
- Adult
- Gambling
- Figure 2.20: Global mobile gambling revenues by region, 2007-2012
- User-generated content and communities
- Regional analysis
- North America
- Figure 2.21: US: mobile entertainment revenues, 2007-2012
- Figure 2.22: Canada: mobile entertainment revenues, 2007-2012
- Latin America
- Figure 2.23: Brazil: mobile entertainment revenues, 2007-2012
- Figure 2.24: Rest of Latin America: mobile entertainment revenues, 2007-2012
- Asia Pacific
- Figure 2.25: Japan: mobile entertainment revenues, 2007-2012
- Figure 2.26: South Korea: mobile entertainment revenues, 2007-2012
- Figure 2.27: Rest of Asia Pacific (Developed): mobile entertainment revenues, 2007-2012
- Figure 2.28: China: mobile entertainment revenues, 2007-2012
- Figure 2.29: India: mobile entertainment revenues, 2007-2012
- Figure 2.30: Rest of Asia Pacific (Developing): mobile entertainment revenues, 2007-2012
- Europe
- Nordic regions
- Eastern Europe
- Figure 2.31: France: mobile entertainment revenues, 2007-2012
- Figure 2.32: Germany: mobile entertainment revenues, 2007-2012
- Figure 2.33: Italy: mobile entertainment revenues, 2007-2012
- Figure 2.34: Spain: mobile entertainment revenues, 2007-2012
- Figure 2.35: UK: mobile entertainment revenues, 2007-2012
- Figure 2.36: Rest of Western Europe: mobile entertainment revenues, 2007-2012
- Figure 2.37: Russia: mobile entertainment revenues, 2007-2012
- Figure 2.38: Rest of Eastern Europe: mobile entertainment revenues, 2007-2012
- Africa
- Figure 2.39: Africa: mobile entertainment revenues, 2007-2012
- Middle East
- Figure 2.40: Middle East: mobile entertainment revenues, 2007-2012
- CHAPTER 3
- BRAZIL
- Market highlights
- Market overview
- Vivo
- Claro
- TIM
- Oi
- Figure 3.1: Brazil: main mobile operators, 1Q07
- Figure 3.2: Brazil: mobile network operator subscriptions, 1Q06-1Q07
- Technology
- Figure 3.3: Brazil: mobile subscriptions by technology, 2004-2006
- Figure 3.4: Brazil: mobile subscriptions by technology, 2006
- Prepaid
- Figure 3.5: Brazil: prepaid as a percentage of mobile subscriptions, 1Q07
- Figure 3.6: Brazil: prepaid/postpaid mobile subscriptions, 1Q06-1Q07
- Data as a proportion of revenues
- Figure 3.7: Brazil: data as a proportion of mobile operator revenues, 4Q05-4Q06
- Mobile entertainment
- Music
- Games
- TV and video
- Figure 3.8: Mobile TV and video in Brazil
- Adult
- Enabling services
- Marketing
- Figure 3.9: Sports training application
- CHAPTER 4
- CHINA
- Market highlights
- Market overview
- Figure 4.1: China: country and mobile market data
- Figure 4.2: China: mobile operator subscription market share, March 2007
- Figure 4.3: China: prepaid and postpaid mobile subscriptions, March 2007
- Figure 4.4: China: operators’ prepaid versus postpaid, March 2007
- Network developments
- Operator strategies
- Figure 4.5: Content aggregators selected to provide content on China
- Mobile’s portal
- Competition and policy
- Figure 4.6: MII policy changes in China in 2006
- Mobile entertainment
- Music
- Figure 4.7: Market shares of the major record labels in China 2005 and 2006
- TV
- Video
- Games
- Gambling
- Adult
- User-generated content (UGC) and social networking
- Personalisation and imaging
- Service enablers
- Search
- Figure 4.8: Selected censored web sites on Google search in China
- Advertising
- CHAPTER 5
- FRANCE
- Market highlights
- Market overview
- Figure 5.1: France: main mobile operators, 1Q07
- Figure 5.2: France: prepaid/postpaid subscriptions, 1Q07
- Figure 5.3: France: prepaid/postpaid subscriptions, 1Q06-1Q07
- Figure 5.4: France: data as a proportion of mobile operator revenue, 4Q05-4Q06
- Spectrum licence auctions
- MVNOs
- NRJ Mobile
- Convergence
- France Telecom/Orange
- Data
- Bouygues Telecom and i-mode
- Mobile entertainment
- Music
- Figure 5.5: France: percentage of mobile music listeners using operator portals to acquire music
- Operator strategies
- Games
- Figure 5.6: France: mobile subscribers playing preloaded games vs. browsing
- TV and video
- Figure 5.7: France: mobile subscribers watching live/streaming video
- Service enablers
- Search
- Figure 5.8: Access to Gallery platform
- Advertising
- CHAPTER 6
- GERMANY
- Market highlights
- Market overview
- Figure 6.1: Germany: main mobile operators, 1Q07
- Figure 6.2: Germany: mobile network operator subscriptions, 1Q06-1Q07
- Prepaid
- Figure 6.3: Germany: prepaid/postpaid mobile subscriptions, 1Q07
- Figure 6.4: Germany: prepaid/postpaid subscriptions, 1Q06 and 1Q07
- Data
- Figure 6.5: Germany: data as a proportion of mobile operator revenues, 4Q05-4Q06
- Figure 6.6: The operator portal (Vodafone live!)
- Mobile entertainment
- Music
- Figure 6.7: Jamba Music
- Games
- Figure 6.8: Germany: mobile subscribers playing preloaded games vs. browsing
- TV and video
- Figure 6.9: Mobile TV locator
- Service enablers
- Advertising
- Figure 6.10: Germany: leading fixed line and mobile portals, 2006 and 2007
- Future trends
- Figure 6.11: Sulake’s Habbo mobile
- CHAPTER 7
- INDIA
- Market highlights
- Market overview
- Subscription growth and mix
- Figure 7.1: India: mobile operator market share, 1Q07
- Figure 7.2: India: mobile prepaid/postpaid subscriptions, 2006 and 2007
- Technology mix
- 3G licensing
- Data developments
- Issues facing the VAS market in India
- Figure 7.3: India: revenue sharing agreements
- Distribution of shortcodes
- Figure 7.4: India national level shortcode owners
- Mobile entertainment
- Music
- Music and the device manufacturers
- Music genres
- Mobile radio and streaming services
- Figure 7.5: India mobile radio pricing
- Games
- TV
- Video
- Enabling services
- Interactive TV
- CHAPTER 8
- ITALY
- Market highlights
- Market overview
- Figure 8.1: Italy: mobile operator subscriber market share, March 2007
- Figure 8.2: Italy: prepaid/postpaid mobile subscriptions, 1Q07
- Network developments
- Competition
- Figure 8.3: Italy: data as a proportion of mobile operator revenue, 1Q05-1Q07
- Mobile entertainment
- Music
- Figure 8.4: Cost of mobile music services in Italy, March 2007 (€)
- Games
- Figure 8.5: Italy: operator’s mobile games top ten downloads, March 2007
- Video
- TV
- Figure 8.6: Italy: DVB-H mobile TV offerings
- Adult
- Figure 8.7: Italy: mobile operators’ adult content partnerships
- Personalisation and imaging
- Figure 8.8: Italy: cameraphone penetration and graphics purchases, February 2007
- Figure 8.9: Italy: monthly consumption of mobile content, February 2007
- User-generated content (UGC) and community services
- Gambling
- Content providers and aggregators
- Service enablers
- Advertising
- CHAPTER 9
- JAPAN
- Market highlights
- Market overview
- Figure 9.1: Japan: main mobile operators, 2Q07
- Subscription growth
- Figure 9.2: Japan: prepaid/postpaid subscriptions, 2Q07
- Figure 9.3: Japan: prepaid/postpaid subscriptions, 2Q06-2Q07
- Technology mix
- 3G licensing
- MVNOs
- Data
- Figure 9.4: Japan: 3G, flat rate and mobile Internet subscriptions by operator, March 2007
- Figure 9.5: KDDI flat rate pricing
- Figure 9.6: Japan: data as a percentage of revenue, 1Q06-1Q07
- Mobile entertainment
- Music
- Figure 9.7: KDDI EZ Chaka-uta Full cumulative downloads
- Figure 9.8: Digital music sales in Japan 2006
- Games
- TV
- Figure 9.9: Mobile TV developments in Japan, 2006
- Figure 9.10: TV-capable handsets launched by end-2Q06, by operator
- Video
- Communities
- Service enablers
- Search
- CHAPTER 10
- SOUTH KOREA
- Market highlights
- Market overview
- Figure 10.1: South Korea: wired and wireless users, 2006
- Figure 10.2: South Korea: main mobile operators, 1Q07
- Figure 10.3: South Korea: data as a proportion of operator revenues 4Q06-4Q07
- Prepaid
- Figure 10.4: South Korea: prepaid/postpaid subscriptions, 2Q07
- Figure 10.5: South Korea: prepaid/postpaid subscribers, 2Q06-2Q07
- Technology
- Handset subsidies
- MVNOs
- Data
- Mobile entertainment
- Music
- Figure 10.6: SKT MelOn service
- Games
- Figure 10.7: KTF Game Shop
- TV and video
- Figure 10.8: Satellite DMB configuration
- User-generated content and communities
- Figure 10.9: Cyworld mini
- Service enablers
- Advertising
- CHAPTER 11
- UNITED KINGDOM
- Market highlights
- Market overview
- Figure 11.1: UK: main mobile operators, 1Q07
- Figure 11.2: UK: prepaid/postpaid subscriptions, 1Q07
- Figure 11.3: UK: prepaid/postpaid subscriptions, 1Q06-1Q07
- Figure 11.4: UK: data as a proportion of operator revenues, 4Q05-4Q06
- Spectrum licence auctions
- Data
- O2
- T-Mobile
- 3 UK
- Mobile entertainment
- Music
- MusicStation
- Musiwave and Vodafone
- Mobile DAB
- Games
- Figure 11.5: UK: subscribers playing preloaded games vs. browsing
- TV and video
- Figure 11.6: UK t-zones video categories
- TDtv
- Qualcomm and BSkyB
- Virgin Mobile
- BSkyB and Vodafone
- User-generated content and communities
- Figure 11.7: Mobile Community Platform
- Vodafone deals
- Adult
- Cherrysauce and Burst Mobile
- Figure 11.8: Burst Mobile partners
- Service enablers
- Search
- m-Spatial
- Figure 11.9: UK: top ten local search brands, October-December 2006
- Converged Local Search
- Advertising
- Amobee Media Systems
- Celltick
- Yahoo Mobile search
- The Sun
- 3 UK and ad-funded content
- Blyk
- CHAPTER 12
- UNITED STATES
- Market highlights
- Market overview
- Fragmentation and consolidation
- Figure 12.1: US: subscriptions by technology, 1Q07
- Figure 12.2: US: subscriptions by operator, 1Q06-1Q07
- Figure 12.3: Consolidation of US mobile market, 1Q06-1Q07
- MVNOs
- The monthly subscription mindset
- Figure 12.4: US: prepaid vs. postpaid subscriptions, 1Q07
- Figure 12.5: US: mobile entertainment pricing by operator, May 2007
- Mobile data growth
- Figure 12.6: Selected US operators’ monthly data ARPU, 4Q05-1Q07
- Figure 12.7: Selected US operators’ monthly data ARPU, as a percentage of total ARPU, 4Q05-1Q07
- Content and services
- Operators’ approach to D2C
- Music entertainment
- Music
- Figure 12.8: Sprint mobile music advertisement
- Games
- US content providers
- Breaking the 5% barrier
- Figure 12.9: US: mobile games users, Jan-06-Feb-07
- TV and video
- Other mobile entertainment services
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