Product Type: Market Research Report
Published by: Informa Media and Telecom
Published: November 2007
Product Code: R443-273Description This report combines expert insight from our Thought Leaders and Analysts with an exclusive industry survey and answers the most significant questions facing today’s mobile operators, equipment and handset vendors as they seek to plan their strategy for 2008.
Key Coverage
- Exclusive industry survey - benefit from the full results of our exclusive survey of over 1,900 industry professionals across the entire mobile value chain
- Mobile operator strategies - analyse mobile operator business models, ARPU, revenue and profit trends, the new competitive landscape and fixed mobile convergence
- Mature and developing markets - identify trends, market drivers and opportunities for the key developed and developing mobile regions of the world
- Mobile networks and technologies - discover the latest developments in mobile broadband, IMS and WiMAX
- Mobile content and applications - determine the key revenue generating services for 2008 including portal strategies, mobile advertising, social networking and mobile TV
- Handsets and devices - understand what convergence means for the handset market and how software developments are driving applications
The survey answers the following questions:
- How confident are industry players for the coming year and how are voice and data ARPU levels expected to change?
- What services and technologies are proving the most important to the industry in 2008?
- What will happen to operating profit margins in 2008?
- Which markets and regions will offer the most opportunities in 2008?
- How will mobile portal strategies evolve over the next two to three years?
- What will become operators’ preferred charging model for offering their customers access to mobile content, services and the mobile Internet?
Table of Contents - FOREWORD
- Mobile operators come back into vogue
- Figure 1: Global mobile subscription growth,
- by region, 2007-2012
- Whatever happened to disruptive technologies?
- Cautiously optimistic for 2008
- Mobile evolution yes, mobile revolution maybe
- SECTION 1
- MOBILE OPERATOR STRATEGIES
- Mobile operator business models
- ARPU, revenue and profit trends
- Figure 1.1: Top 10 global increases in annual
- blended ARPU, 2Q07
- A new competitive landscape
- Figure 1.2: New spectrum allocations for mobile
- services
- Mergers, acquisitions and new licenses
- Figure 1.3: US mergers and acquisitions,
- 4Q05-1Q07
- Fixed mobile convergence
- Figure 1.4: Convergence roadmap from an
- FMC perspective
- SECTION 2
- MATURE MOBILE MARKETS
- Global overview: broadband land-grab
- Figure 2.1: Global mobile subscriptions,
- 2007-08
- Figure 2.2: Global mobile service revenues,
- 2007-08
- Western Europe: regulation and revenues
- North America: auctions, consolidation and
- mobile data
- Figure 2.3: North America 3.5G+ subscriptions
- forecasts, 2007-2012
- Asia Pacific: mature market competition
- Figure 2.4: Japan mobile market net additions,
- May-Aug 2007
- SECTION 3
- DEVELOPING MOBILE MARKETS
- Trends in emerging markets
- Figure 3.1: Asia Pacific developing markets,
- subscription versus ARPU trend, 2006-2012
- Middle East and Africa
- Figure 3.2: Middle East and Africa mobile
- growth trend forecasts, 2007-2012
- Central & Eastern Europe
- Figure 3.3: Central & Eastern Europe:
- GSM/GPRS versus WCDMA/HSPA
- subscriptions, 2007-2012
- China and India
- Figure 3.4: China subscription forecasts,
- 2007-2012
- Figure 3.5: India: yearly subscription net
- additions, 2005-2009
- Rest of Asia Pacific
- Figure 3.6: Asia Pacific: key developing markets’
- mobile subscriptions, 2Q06-2Q07
- Latin America and the Caribbean
- Figure 3.7: Latin America key players, by equity
- subscriptions, 2Q07
- SECTION 4
- MOBILE NETWORKS AND TECHNOLOGY
- Mobile broadband goes mass-market
- Figure 4.1: Global total broadband subscribers,
- by wired and wireless, 2007-12
- Infrastructure vendor strategies
- Figure 4.4: Vendor market share of managed
- services revenues, 2007 and 2012
- IMS moves from hype to pragmatism
- Figure 4.5: IMS versus legacy network cost and
- revenue issues
- WiMAX outlook
- SECTION 5
- MOBILE CONTENT AND APPLICATIONS
- Mobile advertising
- Mobile TV
- Portal strategies
- Figure 5.1: Summary of portal functions and
- outsourcing potential
- Social networking
- Mobile messaging
- Figure 5.2: Global mobile messaging revenues by
- application type, 2007-2012
- Figure 5.3: Global mobile IM revenues by region, 2007-2012
- SECTION 6
- HANDSETS AND DEVICES
- Handset market trends and outlook
- Figure 6.1: Global mobile handset sales, by
- region, 2006-2012
- Mobile convergence
- Figure 6.2: Technology roadmap for devices
- Software
- Figure 6.3: Global smartphone sales, by OS,
- 2006-2012
- APPENDIX
- INDUSTRY SURVEY
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