Mobile Advertising (2nd edition)

The report focuses on the latest developments within mobile advertising. Including: the introduction of ad-funded content on 3 UK; the burgeoning off-portal market and its relationship with the operator portals; the battle for real estate and the emergence of on-device portals; what impact will mobile advertising have on mobile entertainment revenues; which brands “get” mobile advertising. As well as case studies on Coke Cola, Sony Pictures, Peugeot to name but a few.

Key areas discussed include:

• Global mobile advertising forecasts 2007-2012
• The need for viable, standardised metrics
• Case studies of mobile advertising campaigns
• Understanding and incorporating regulation to ensure maximum impact of mobile advertising
• Who are the mobile consumers

Essential reading for:

• Media brands, advertising agencies and content providers - Discover the opportunities that are available in mobile advertising sector, identify the revenue growth opportunities, business models
• Technology providers - Analyse the technology provisions and the changing roles of traditional advertising media
• Global and location based brands and advertisers - Learn about the regional differences
• Mobile Operator - Gain insight into the market trends and how it is likely to change over the next 5 years
• Content and search aggregators - Find out where the prospective revenues are in the sector.

Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.