Global Net TV Advertising Forecasts: Industry Report

Global Net TV Advertising Forecasts

Product Type: Market Research Report
Published by: Informa Media and Telecom
Published: March 2008
Product Code: R443-286

Description

Topics covered in this report include:

Track trends and pinpoint opportunities with reliable forecasts for this sector
Find out how online advertising is impacting traditional broadcast advertising spend
Study revenue distributions between terrestrial TV and pay TV
Discover what effect new strategies employed by established players are having
Learn how the advertising market is varying from one country to the next

The wealth of experience gained from our team of expert analysts ensures that Global Net TV Advertising Forecasts is the ultimate management report providing in-depth intelligence on this rapidly changing sector.

Forecasts include:

Global net TV advertising
TV households
Net total TV advertising
Net total TV advertising per TV household
Pay TV households
Pay TV penetration
Net pay TV advertising summary
Net pay TV advertising as a % of total advertising
Pay TV advertising per pay TV household

Countries covered:

Argentina
Australia
Austria
Belgium
Brazil
Canada
Chile
China
Columbia
Czech Republic
Denmark
Finland
France
Germany
Greece
Hong Kong
Hungary
India
Indonesia
Ireland
Israel
Italy
Japan
Korea
Malaysia
Mexico
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Romania
Russia
Singapore
Spain
Sweden
Switzerland
Taiwan
Thailand
Turkey
UK
US
Venezuela

Table of Contents

SUMMARY: Global Net TV Advertising Forecasts Summary; Forecasts; Global net TV advertising forecasts; Global net TV advertising forecasts per TV household; Global net pay TV advertising forecasts; Pay TV ad prospects; Global net pay TV advertising as a % of net total TV advertising; Global net pay TV advertising forecasts per pay TV household
FORECASTS: Global net TV advertising forecasts; TV households (000); Net total TV advertising forecasts (US$ million); Net total TV advertising per TV household (US$); Pay TV households (000); Pay TV penetration (%); Net pay TV advertising summary (US$ million); Net pay TV advertising as a % of total advertising; Pay TV advertising per pay TV household (US$)
COUNTRY FORECASTS: Argentina; Australia; Austria; Belgium; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Finland; France; Germany; Greece; Hong Kong; Hungary; India; Indonesia; Ireland; Israel; Italy
COUNTRY FORECASTS: Japan; Korea; Malaysia; Mexico; Netherlands; New Zealand; Norway; Philippines; Poland; Portugal; Romania; Russia; Singapore; Spain; Sweden; Switzerland; Taiwan; Thailand; Turkey; United Kingdom; USA; Venezuela

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