Product Type: Market Research Report
Published by: Global Advertising Strategies, Inc.
Published: September 2003
Product Code: R445-0010Description By 2005, U.S. ethnic consumers will spend over $65 billion dollars on local, long distance, Internet access, and wireless services, approximately half of the current expenditures for all U.S. telecom consumers. Despite this situation, giants like AT&T, MCI, and Sprint are not taking advantage of the benefits that ethnic markets offer, losing potential customers to small providers like Econodial and Master Call. As a result, a dozen of ethnic telcos currently control up to 70 percent of the ethnic long distance market and are aggressively expanding their service offerings to obtain a strong position in other industry sectors as well.
This report includes:
Overview and description of Eastern European American (EEA) markets and consumer demand of telecommunication services in these markets
Evaluation and analysis of each particular Eastern European American market (Polish, Ukrainian, Russian)
Description and in-depth profiles of major telecom players (revenues, owners, strategic plans) in the EEA market, and their current tactics and strategies
Rankings and ratings of major players in the EEA market based on the market share and customer satisfaction surveys
Major sources of information affecting consumers when they are choosing a particular LD services provider
Ranking of factors that could influence EEA consumers to change their LD services provider
Tips for telecommunication companies on creating bundles for EEA consumers
Recommendations for providers regarding targeting each particular EEA market
Developments in the telecommunications industry and their importance to the EEA market
Overview of major players in the ethnic telecommunications market (IXCs, RBOCs and CLECs)
In-depth analysis of various trends in the telecommunication industry, especially in the long distance (LD) services marketTable of Contents Executive Summary
Introduction
Methodology
Industry Description
Key Trends in Long Distance Deregulation
Other Major Industry Developments
Telecom Competition in Ethnic Markets
The Opportunity
Major EEA Market Players
The Rankings of EEA Market Players
Description of EEA Consumer Markets
Patterns of the Eastern European Americans
Markets ’ Competitiveness
Opportunities in Particular Markets
Evaluation of EEA Telecom Market
Positive Trends
Negative Trends
Impact on the Competitors
Strengths and Weaknesses
Recommended Actions for Telecom Services Providers
EEA Long Distance Carrier Competitive Differentiation
Common Tactics
Innovations
EEA Markets Customer Satisfaction Survey
Polish American Market
Key Findings
Major Market Trends Survey Results
Analytical Summary
Market Assessment
Ukrainian American Market
Key Findings
Major Market Trends Survey Results
Analytical Summary
Market Assessment
Russian American Market
Key Findings
Major Market Trends Survey Results
Analytical Summary
Market Assessment
Profiles of the Key Players on the EEA Long Distance Market
AT&T
Verizon
10 10 220
Econodial
Startec
World Link Solutions
Primus Telecommunications Group
Master Call Communications
World Discount Telecommunications
Note:Each profile contains the following sections:
Introduction
Ethnic Marketing
Services and Partners
Sales and Marketing Strategy
Competition
Analytical Summary
Company Assessment
Strengths and Weaknesses of the Provider
Recommended Actions for the Provider
Recommended Actions for Its Competitors
APPENDIX A. Wireline Telecom Market Segmentation
IXCs
Major Developments
Key Providers
RBOCs
Major Developments
Key Providers
CLECs
Major Developments
APPENDIX B. Sales Strategies Used by Long Distance Providers
Bundling
Flat Fee
Dial Around
Voice Over IP
APPENDIX C. Bibliography
APPENDIX D. Sample Questionnaire for Customer Satisfaction Survey
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