Mobile TV: Executing the Vision

1. EXECUTIVE SUMMARY

2. SCOPE AND METHODOLOGY

2.1 SCOPE

2.2 ASSUMPTIONS

2.3 METHODOLOGY

2.3.1 Primary Research

2.3.2 Secondary Research

2.3.3 Trend Tracking

2.3.4 Global Subscriber Forecasts

2.3.5 Global Revenue Forecasts

2.4 TARGET AUDIENCE

3. VIDEO COMPRESSION

3.1 EVOLUTION OF MPEG FILE FORMATS

3.2 NEXT-GENERATION VIDEO CODING

3.2.1 AVC/H.264

3.2.2 VC-1

3.3 COMPARATIVE ANALYSIS

4. STREAMING MEDIA

4.1 STREAMING MEDIA CHARACTERISTICS

4.1.1 Streaming Media and Transmission Media

4.1.2 Multi-Bit Rate (MBR) Encoding

4.2 STREAMING MEDIA DELIVERY

4.3 MEDIA PLAYER VENDOR OFFERINGS

4.3.1 RealNetworks’ Offerings

4.3.2 Microsoft Corporation’s Offerings

4.3.3 Apple’s Offerings

4.4 COMPETITIVE STRATEGIES

4.4.1 Premium Models

4.4.2 Multiple Versions

4.4.3 Customization

4.4.4 Consumer Content

4.4.5 Corporate Content

4.4.6 Advertising and Promotion

4.5 WIRELESS VS. WIRELINE STREAMING

5. IPTV

5.1 IPTV EVOLUTION

5.1.1 TV-over-IP

5.1.2 IP Multimedia TV

5.2 IPTV APPLICATIONS

5.2.1 TV and Video Services

5.2.2 Peer-to-Peer Services

5.2.3 Integrated Services

5.3 IPTV BENEFITS

6. BROADCAST TV

6.1 ANALOG TV

6.2 DIGITAL TV

6.2.1 Digitizing Analog TV

6.2.2 Modulation Schemes

6.2.3 Digital TV Standards

7. MOBILE TV TYPES

7.1 IN-BAND VS. OUT-OF-BAND TV

7.2 BROADCAST SPECTRUM VS. NON-BROADCAST SPECTRUM

7.3 TERRESTRIAL VS. SATELLITE/ TERRESTRIAL HYBRID TRANSMISSION

7.4 STREAMING VS. DOWNLOADING

7.5 STREAMING VS. BROADCASTING

7.6 UNICAST VS. BROADCAST/MULTICAST

7.7 BROADCAST VS. MULTICAST

8. IN-BAND MOBILE TV SYSTEMS

8.1 IN-BAND UNICAST SYSTEMS

8.2 IN-BAND BROADCAST/MULTICAST SYSTEMS

8.2.1 MBMS/E-MBMS

8.2.2 BCMCS/EBCMCS

8.3 SYSTEM CHARACTERISTICS

8.3.1 In-band Broadcast Systems

8.3.2 In-band Multicast Systems

8.4 MODES OF SERVICE DELIVERY

8.4.1 Streaming

8.4.2 Downloading

8.4.3 Carousel Transmission

8.5 SERVICES AND APPLICATIONS

8.5.1 Service Types

8.5.2 Applications

8.5.3 Conditional Access Systems

8.6 IN-BAND BROADCAST/MULTICAST NETWORKS - DEMAND DRIVERS

8.7 IN-BAND BROADCAST/MULTICAST NETWORKS - DEMAND INHIBITORS

9. IN-BAND SYSTEMS - COMMERCIAL DEPLOYMENTS

9.1 MOBITV

9.1.1 Technology Overview

9.1.2 Marketplace Developments

9.1.3 Devices

9.1.4 Future Direction

9.2 TDTV

9.2.1 Technology Overview

9.2.2 Marketplace Developments

9.2.3 Devices

9.2.4 Future Direction

10. OUT-OF-BAND MOBILE TV NETWORKS

10.1 NETWORK CHARACTERISTICS

10.2 TECHNOLOGIES’ OVERVIEW

11. SATELLITE - DIGITAL MEDIA BROADCASTING

11.1 TECHNOLOGY

11.2 MARKETPLACE DEVELOPMENTS

11.3 DEVICES

11.4 FUTURE DIRECTION

12. TERRESTRIAL - DIGITAL MULTIMEDIA BROADCASTING

12.1 TECHNOLOGY

12.2 MARKETPLACE DEVELOPMENTS

12.2.1 Korea

12.2.2 Germany

12.2.3 Other Countries

12.3 DEVICES

12.4 FUTURE DIRECTION

13. DIGITAL VIDEO BROADCASTING - HANDHELD

13.1 TECHNOLOGY OVERVIEW

13.2 MARKETPLACE DEVELOPMENTS

13.2.1 Albania

13.2.2 Australia

13.2.3 Austria

13.2.4 Belgium

13.2.5 Finland

13.2.6 France

13.2.7 Germany

13.2.8 India

13.2.9 Indonesia

13.2.10 Ireland

13.2.11 Italy

13.2.12 Kenya

13.2.13 Netherlands

13.2.14 Nigeria

13.2.15 Philippines

13.2.16 Poland

13.2.17 Portugal

13.2.18 Qatar

13.2.19 Russia

13.2.20 Singapore

13.2.21 South Africa

13.2.22 Spain

13.2.23 Sweden

13.2.24 Switzerland

13.2.25 Taiwan

13.2.26 United Arab Emirates

13.2.27 U.K.

13.2.28 Ukraine

13.2.29 U.S.

13.2.30 Uruguay

13.2.31 Vietnam

13.2.32 Others

13.3 DEVICES

13.4 FUTURE DIRECTION

14. DIGITAL VIDEO BROADCASTING - SATELLITE SERVICES TO HANDHELDS

14.1 TECHNOLOGY

14.2 MARKETPLACE DEVELOPMENTS

14.3 DEVICES

14.4 FUTURE DIRECTION

15. MEDIAFLO

15.1 TECHNOLOGY OVERVIEW

15.2 MARKETPLACE DEVELOPMENTS

15.2.1 U.S.

15.2.2 U.K.

15.2.3 Japan

15.2.4 Other Countries

15.3 DEVICES

15.4 FUTURE DIRECTION

16. ADVANCED-VSB

16.1 TECHNOLOGY OVERVIEW

16.2 MARKETPLACE DEVELOPMENTS

16.3 DEVICES

16.4 FUTURE DIRECTION

17. INTEGRATED SERVICES DIGITAL BROADCASTING - ONE SEG

17.1 TECHNOLOGY OVERVIEW

17.2 MARKETPLACE DEVELOPMENTS

17.2.1 Japan

17.2.2 Brazil

17.3 DEVICES

17.4 FUTURE DIRECTION

18. DAB-IP MOBILE TV STANDARD

18.1 TECHNOLOGY OVERVIEW

18.2 MARKETPLACE DEVELOPMENTS

18.3 DEVICES

18.4 FUTURE DIRECTION

19. CHINA MULTIMEDIA MOBILE BROADCASTING

19.1 TECHNOLOGY OVERVIEW

19.2 MARKETPLACE DEVELOPMENTS

19.3 DEVICES

19.4 FUTURE DIRECTION

20. CONVERGED MOBILE TV NETWORKS

20.1 COMBINED NETWORK ARCHITECTURES

20.2 MOBITV’S UNIFIED NETWORK SOLUTION

20.3 OMA BCAST

21. REGIONAL TRENDS

21.1 NORTH AMERICA

21.2 EUROPE

21.3 ASIA-PACIFIC

21.4 LATIN AMERICA

21.5 AFRICA AND MIDDLE EAST

22. IMPLEMENTING MOBILE TV

22.1 VALUE CHAIN

22.1.1 Content Providers/Broadcasters

22.1.2 Mobile Operators

22.2 MOBILE TV CONTENT

22.3 SERVICE DELIVERY

22.3.1 Quality of Service

22.3.2 Mobile TV Experience

22.4 PROGRAMMING

22.4.1 Accessing Options

22.4.2 Program Types

22.5 REPURPOSING CONTENT

22.5.1 Interactivity

22.5.2 Content Personalization

22.6 ROLE OF WI-FI AND WIMAX

23. BILLING AND SERVICE PROVISIONING

23.1 REVENUE MODELS

23.2 BILLING SYSTEMS

23.3 SERVICE PROVISIONING

24. MARKET FORECAST

24.1 MOBILE TV USER FORECAST

24.1.1 Global Mobile TV User Forecast

24.1.2 European Mobile TV User Forecast

24.1.3 North American Mobile TV User Forecast

24.1.4 Asia-Pacific Mobile TV User Forecast

24.1.5 Latin American Mobile TV User Forecast

24.1.6 Africa and Middle East Mobile TV User Forecast

24.2 REVENUE FORECAST

24.2.1 Global Mobile TV Revenue Forecast

24.2.2 European Mobile TV Revenue Forecast

24.2.3 North American Mobile TV Revenue Forecast

24.2.4 Asia-Pacific Mobile TV Revenue Forecast

24.2.5 Latin American Mobile TV Revenue Forecast

24.2.6 Africa and Middle East Mobile TV Revenue Forecast

24.3 REGIONAL

24.3.1 Mobile TV Users by Region

24.3.2 Mobile Pay-TV Subscribers by Region

24.3.3 Mobile TV Revenue by Region

25. CONCLUSIONS AND RECOMMENDATIONS

25.1 CONCLUSIONS

25.2 RECOMMENDATIONS

25.2.1 Recommendations for Operators

25.2.2 Recommendations for Equipment Vendors

25.2.3 Recommendations for Regulators

25.2.4 Recommendations for Broadcasters

GLOSSARY

Figures

Figure 1: Global Free-to-Air Mobile and Mobile Pay-TV Users, 2006-2013

Figure 2: Global Mobile TV Users, 2006-2013

Figure 3: Global Mobile Pay-TV Subscribers, 2006-2013

Figure 4: Global Share of Mobile TV Users by Technology, 2006

Figure 5: Global Share of Mobile TV Users by Technology, 2013

Figure 6: Global Share of Mobile Pay-TV Subscribers by Technology, 2006

Figure 7: Global Share of Mobile Pay-TV Subscribers by Technology, 2013

Figure 8: European Mobile TV Users, 2006-2013

Figure 9: European Mobile Pay-TV Subscribers, 2006-2013

Figure 10: European Share of Mobile TV Users by Technology, 2006

Figure 11: European Share of Mobile TV Users by Technology, 2013

Figure 12: European Share of Mobile Pay-TV Subscribers by Technology, 2006

Figure 13: European Share of Mobile Pay-TV Subscribers by Technology, 2013

Figure 14: North American Mobile TV Users, 2006-2013

Figure 15: North American Mobile Pay-TV Subscribers, 2006-2013

Figure 16: North American Share of Mobile TV Users by Technology, 2006

Figure 17: North American Share of Mobile TV Users by Technology, 2013

Figure 18: North American Share of Mobile Pay-TV Subscribers by Technology, 2006

Figure 19: North American Share of Mobile Pay-TV Subscribers by Technology, 2013

Figure 20: Asia-Pacific Mobile TV Users, 2006-2013

Figure 21: Asia-Pacific Mobile Pay-TV Subscribers, 2006-2013

Figure 22: Asia-Pacific Share of Mobile TV Users by Technology, 2006

Figure 23: Asia-Pacific Share of Mobile TV Users by Technology, 2013

Figure 24: Asia-Pacific Share of Mobile Pay-TV Subscribers by Technology, 2006

Figure 25: Asia-Pacific Share of Mobile Pay-TV Subscribers by Technology, 2013

Figure 26: Latin American Mobile TV Users, 2006-2013

Figure 27: Latin American Mobile Pay-TV Subscribers, 2006-2013

Figure 28: Latin American Share of Mobile TV Users by Technology, 2006

Figure 29: Latin American Share of Mobile TV Users by Technology, 2013

Figure 30: Latin American Share of Mobile Pay-TV Subscribers by Technology, 2006

Figure 31: Latin American Share of Mobile Pay-TV Subscribers by Technology, 2013

Figure 32: Africa-Middle East Mobile TV Users, 2006-2013

Figure 33: Africa-Middle East Mobile Pay-TV Subscribers, 2006-2013

Figure 34: Africa-Middle East Share of Mobile TV Users by Technology, 2006

Figure 35: Africa-Middle East Share of Mobile TV Users by Technology, 2013

Figure 36: Africa-Middle East Share of Mobile Pay-TV Subscribers by Technology, 2006

Figure 37: Africa-Middle East Share of Mobile Pay-TV Subscribers by Technology, 2013

Figure 38: Global Mobile Pay-TV Revenue 2006-2013

Figure 39: Global Share of Mobile Pay-TV Revenue by Technology, 2006

Figure 40: Global Share of Mobile Pay-TV Revenue by Technology, 2013

Figure 41: European Mobile Pay-TV Revenue 2006-2013

Figure 42: European Share of Mobile Pay-TV Revenue by Technology, 2006

Figure 43: European Share of Mobile Pay-TV Revenue by Technology, 2013

Figure 44: North American Mobile Pay-TV Revenue 2006-2013

Figure 45: North American Share of Mobile Pay-TV Revenue by Technology, 2006

Figure 46: North American Share of Mobile Pay-TV Revenue by Technology, 2013

Figure 47: Asia-Pacific Mobile Pay-TV Revenue 2006-2013

Figure 48: Asia-Pacific Share of Mobile Pay-TV Revenue by Technology, 2006

Figure 49: Asia-Pacific Share of Mobile Pay-TV Revenue by Technology, 2013

Figure 50: Latin America Mobile Pay-TV Revenue 2006-2013

Figure 51: Latin America Share of Mobile Pay-TV Revenue by Technology, 2006

Figure 52: Latin America Share of Mobile Pay-TV Revenue by Technology, 2013

Figure 53: Africa and Middle East Mobile Pay-TV Revenue 2006-2013

Figure 54: Africa and Middle East Share of Mobile Pay-TV Revenue by Technology, 2006

Figure 55: Africa and Middle East Share of Mobile Pay-TV Revenue by Technology, 2013

Figure 56: Mobile TV Users by Region, 2006-2013

Figure 57: Share of Mobile TV Users by Region, 2006

Figure 58: Share of Mobile TV Users by Region, 2013

Figure 59: Mobile TV Subscribers by Region, 2006-2013

Figure 60: Share of Mobile TV Subscribers by Region, 2006

Figure 61: Share of Mobile TV Subscribers by Region, 2013

Figure 62: Mobile TV Revenue by Region, 2006-2013

Figure 63: Share of Mobile TV Revenue by Region, 2006

Figure 64: Share of Mobile TV Revenue by Region, 2013

Tables

Table 1: Out-of-Band Broadcast Technologies

Table 2: Global Mobile TV Users by Technology, 2006-2013

Table 3: Global Mobile Pay-TV Subscribers by Technology, 2006-2013

Table 4: European Mobile TV Users by Technology, 2006-2013

Table 5: European Mobile Pay-TV Subscribers by Technology, 2006-2013

Table 6: North American Mobile TV Users by Technology, 2006-2013

Table 7: North American Mobile Pay-TV Subscribers by Technology, 2006-2013

Table 8: Asia-Pacific Mobile TV Users by Technology, 2006-2013

Table 9: Asia-Pacific Mobile Pay-TV Subscribers by Technology, 2006-2013

Table 10: Latin American Mobile TV Users by Technology, 2006-2013

Table 11: Latin American Mobile Pay-TV Subscribers by Technology, 2006-2013

Table 12: Africa-Middle East Mobile TV Users by Technology, 2006-2013

Table 13: Africa-Middle East Mobile Pay-TV Subscribers by Technology, 2006-2013

Table 14: Global Mobile Pay-TV Revenue by Technology, 2006-2013

Table 15: European Mobile Pay-TV Revenue by Technology, 2006-2013

Table 16: North American Mobile Pay-TV Revenue by Technology, 2006-2013

Table 17: Asia-Pacific Mobile Pay-TV Revenue by Technology, 2006-2013

Table 18: Latin America Mobile Pay-TV Revenue by Technology, 2006-2013

Table 19: Africa and Middle East Mobile Pay-TV Revenue by Technology, 2006-2013