Cloud Computing: The Wave of the Future

1.0 Executive Summary

2.0 Scope and Methodology

2.1 Scope

2.2 Additional Related Information

2.3 Target Audience

2.4 Methodology

2.4.1 Interviews

2.4.2 Additional Primary and Secondary Research

2.4.3 Trend Tracking

2.4.4 Revenue Forecasts

3.0 The Shifting Computing Environment

3.1 Computer Networking

3.1.1 Client Devices

3.1.2 Servers

3.2 Computing Processes

3.2.1 Parallel Computing

3.2.2 Distributed Computing

3.3 Clusters and Grids

3.3.1 Cluster Computing

3.3.2 Grid Computing

3.4 Data Center

3.4.1 Technology Trends

3.4.2 Market Trends

3.5 Virtualization

3.5.1 Technology Trends

3.5.2 Market Trends

3.6 Market Direction

4.0 The Promise of Cloud Computing

4.1 Cloud Computing Basics

4.1.1 Definitional Overview

4.1.2 Industry Groups

4.1.3 Role as a Disruptive Technology

4.1.4 Cloud Computing and Web 2.0

4.1.5 Standardization Activity

4.2 Cloud Computing Attributes

4.2.1 Technical Attributes

4.2.2 Market Attributes

4.3 Cloud Computing Enablers

4.3.1 Role of the Internet

4.3.2 Role of Virtualization

4.3.3 Role of Autonomic Computing

4.3.4 Role of Open Source

4.4 Cloud Computing Drivers and Inhibitors

4.4.1 Demand Drivers

4.4.2 Demand Inhibitors

4.5 Cloud Computing Timeline

4.5.1 Phase 1

4.5.2 Phase 2

4.5.3 Phase 3

4.6 Market Direction

5.0 The Issues of Security

5.1 Security Parameters

5.1.1 Confidentiality and Identity Management

5.1.2 Data Integrity

5.1.3 Availability

5.2 Cloud Provider and Customer Roles

5.2.1 Role of the Cloud Provider

5.2.2 Role of the Cloud Customer

5.3 Security of Data Transport

5.3.1 Transmission Integrity

5.3.2 IP Transport

5.4 Cloud Security Advantages and Disadvantages

5.4.1 Cloud Security Advantages

5.4.2 Cloud Security Disadvantages

5.5 Cloud Computing and Start-Ups

5.6 Ensuring Cloud Security

5.6.1 Accreditation Process

5.6.2 Corporate Clouds

5.7 Market Direction

6.0 Cloud Computing Classifications

6.1 Market Segments

6.1.1 Public Cloud

6.1.2 Private Cloud

6.1.3 Hybrid Cloud

6.2 Application Segments

6.2.1 Computing

6.2.2 Storage

6.2.3 Content Delivery

6.2.4 Database

6.3 Service Delivery Models

6.3.1 Infrastructure as a Service

6.3.2 Software as a Service

6.3.3 Platform as a Service

6.4 Market Direction

7.0 Cloud Computing Cost Analysis

7.1 Cost Comparisons

7.1.1 Basic Assumptions

7.1.2 Assumptions on Quantity and Capacity of Equipment

7.2 Data Center Costs

7.3 Cloud Computing Costs

7.3.1 Scenario 1

7.3.2 Scenario 2

7.4 Cost Analysis

8.0 Vendor Analysis

8.1 Vendor Strategies

8.2 Vendor Profiles

8.2.1 3Tera

8.2.2 Amazon.com, Inc.

8.2.3 Cisco Systems

8.2.4 Dell Inc.

8.2.5 EMC Corporation

8.2.6 Google Inc.

8.2.7 IBM Corporation

8.2.8 Joyent

8.2.9 Microsoft Corporation

8.2.10 Oracle Corporation

8.2.11 Rackspace Hosting, Inc.

8.2.12 salesforce.com, Inc.

8.2.13 Sun Microsystems, Inc.

8.2.14 Terremark Worldwide, Inc.

8.2.15 VMware, Inc.

8.2.16 Yahoo! Inc.

9.0 Growth Trends and Market Forecasts

9.1 Customer Segments

9.1.1 Small Businesses

9.1.2 Medium-Sized Businesses

9.1.3 Large Enterprises

9.2 Government Sector

9.2.1 U.S. Cloud Computing Initiative

9.2.2 U.S. Online Storefront

9.2.3 U.S. Regulatory Barriers

9.3 Developing Countries

9.3.1 Traditional Data Centers

9.3.2 Obstacles to Cloud Computing

9.3.3 Governments’ Role in Cloud Computing

9.3.4 Implications of Clouds for Developers

9.3.5 The Role of World Bank

9.3.6 Strategies for Moving to the Cloud

9.4 Cloud Computing Services Revenue Forecast

9.5 Cloud Computing Services Revenue by Market Segments

9.5.1 Growth Rate by Market Segments

9.5.2 Forecast by Market Segments

9.6 Cloud Computing Services Revenue by Applications

9.6.1 Growth Rate by Applications

9.6.2 Forecast by Applications

9.7 Cloud Computing Services Revenue by Service Delivery Models

9.7.1 Growth Rate by Service Delivery Model

9.7.2 Forecast by Service Delivery Model

9.8 Market Direction

10.0 Report Conclusions

Appendix 1: Companies to Watch

Appendix 2: Acronyms Used in the Report

List of Figures

Figure 1: Open Cloud Consortium’s Test Bed

Figure 2: Renting Cloud Resources Based on Rates set by Vendor vs. Setting-Up and Running Data Center

Figure 3: Renting Cloud Resources Based on Proposed Rates vs. Setting-Up and Running Data Center

Figure 4: Cloud Computing Annual Services Revenue, 2008-2015 (in billions)

Figure 5: Cloud Computing Services Revenue by Market Segments, 2008-2015 (in billions)

Figure 6: Cloud Computing Services Revenue Growth by Market Segments, 2008-2015 (in percentages)

Figure 7: Cloud Computing Services Revenue by Applications, 2008-2015 (in billions)

Figure 8: Cloud Computing Services Revenue Growth by Applications, 2008-2015 (in percentages)

Figure 9: Cloud Computing Services Revenue by Service Delivery Model, 2008-2015 (in billions)

Figure 10: Cloud Computing Services Revenue Growth by Service Delivery Model, 2008-2015 (in percentages)

List of Tables

Table 1: Advantages of Using a Cloud

Table 2: Disadvantages of Using a Cloud

Table 3: Equipment by business type: Assumptions for equipment quantity and capacity

Table 4: Equipment and Human Resources Costs over the Data Center Lifecycle

Table 5: Both Scenarios: Assumptions Regarding Computing Time, Storage, and Data Transfer Rate

Table 6: Vendor Rates at the Time of the Service Launch

Table 7: Assumed Charges for Storage, Computing Time, and Data Transfer

Table 8: Proposed Per Unit Rates for Cloud Computing

Table 9: Assumed Total Charges for Cloud Computing

Table 10: Cloud Computing Services Revenue by Market Segments, 2008-2015 (in billions)

Table 11: Cloud Computing Services Revenue by Applications, 2008-2015 (in billions)

Table 12: Cloud Computing Services Revenue by Service Delivery Model, 2008-2015 (in billions)