Product Type: Market Research Report
Published by: RNCOS
Published: May 2005
Product Code: R459-0057Description The market research report “Mobile Handset Industry Asia (2004-2009)” by RNCOS, gives and in-depth analysis of the present and the future of, the Asian mobile handset industry. The market research report looks into the intricate details as well as provides an overview of the consumer behavior and the gaining popularity of the mobile handsets in Asia-Pacific.
With the periodic introduction of new features and multimedia tools in the mobile handsets due to technological advances, more and more people in the Asian continent fancy buying them. In fact, the sales figures give a very encouraging picture of the worldwide mobile handset buying. The figure of 482.5 million mobile handset sales in 2003 has gone up to 561 million in 2004.
There are many diversities and complexities in the Asian mobile handset market that are covered in the market research report. The reasons for complexities are the types of customers, government regulations, regional/geographical wireless infrastructure, and the purchasing power. Basically, the Asian market looks at the mobile handsets as status symbols. The market is seen best for the low-end phones, but there is a huge rise in the demand for flashier and costlier phones.
India, China, Korea, and Malaysia are fast evolving as the biggest markets for mobile handsets. The market research report by RNCOS covers the regional, political, geographical, financial, and economical reasons that drive the Asian mobile handset market. It also includes the names of the market leaders and their market share along with the names of the emerging vendors.
REPORT HIGHLIGHTS
- Overview of the world mobile handset industry.
- In-depth analysis of the Asian mobile handset industry.
- The present market position.
- The future projections till the year 2009.
- Geographical and regional segmentation of the industry and the consumers.
- Different vendors and their technologies.
- 3G Networks (W-CDMA, CDMA 1xEV-DO/DV, and TD-SCDMA)
- Sales and profitability of the industry.
- Challenges faced by the industry that propels higher competition among the vendors and retail sectors.
- New market vendors and the big shots of the industry along with their business strategies.
REPORT FEATURES
The market research report "Mobile Handset Industry Asia (2004-2009)" by RNCOS, gives an insight into the present trends and the future projections of the Mobile Handset Market in Asia till the year 2009. There are different aspects that the market research report discusses in detail.
Chapter 2 of the report analyses the handset market (regional segmentation, production and distribution of the mobile handsets in the Asian market). The different vendor strategies and the challenges faced by them are also discussed.
Chapter 3 provides introduction of mobile industry in Asia-Pacific.
Chapters 4 discuss handset market trends & outlook whereas chapter 5 provides mobile handset market analysis by region. Drivers of the Asia Mobile Handset Market are discussed in chapter 6.
Chapters 7 & 8 provide sales and growth ratio analysis alongwith handset vendor profiles and strategies. Finally, strategic outlook and challenges are mentioned in the last chapter of the market research report.Table of Contents
- 1. Executive Summary
- 2. Handset Market Analysis
- 2.1. Mobile Handset Market Analysis
- 2.2. Evolving Handset Value Chain
- 2.2.1 Manufacturing Trends
- 2.2.2 Production
- 2.2.3 Distribution
- 2.3. Market Segmentation by Region
- 2.4. Vendor Strategies
- 2.5. Strategic Outlook and Challenges
- 3. Introduction to Mobile Industry in Asia-Pacific
- 4. Handset Market Trends & Outlook
- 4.1. Handset Market Review
- 4.2. Need for Outsourcing
- 4.3. Mobile Handset Market Analysis by Technology
- 4.3.1 GSM Family
- 4.3.2 UMTS
- 4.3.3 CDMA
- 4.4. Handset Technology Roadmap
- 5. Mobile Handset Market Analysis by Region
- 5.1. Asia-Pacific and Rest of World (ROW)
- 5.1.1 Japan
- 5.1.2 China
- 5.1.3 South Korea
- 5.1.4 India
- 5.1.5 Malaysia
- 5.1.6 Hong Kong
- 5.1.7 North Korea
- 5.1.8 Taiwan
- 6. Drivers of the Asia Mobile Handset Market
- 7. Sales and Growth Ratio Analysis
- 7.1. Handset Pricing and Subsidies
- 7.2. Annual Mobile Shipments and Sales (2000-2004)
- 7.3. Distribution of Mobile Phone Handset and Penetration Rate, 2004
- 7.4. Market Breakdown and Forecasts for Camera Handset
- 7.5. Handset Distribution & Retail Sales
- 8. Handset Vendor Profiles and Strategies
- 8.1. Handset Manufacturers Profiles
- 8.1.1 Nokia OYJ
- 8.1.2 Motorola Inc.
- 8.1.3 Samsung Electronics Co. Ltd.
- 8.1.4 Siemens AG
- 8.1.5 Sony Ericsson Mobile Communications AB
- 8.1.6 LG Electronics GMBH
- 8.2. Other Handset Manufacturers
- 8.2.1 Alcatel
- 8.2.2 BenQ
- 8.2.3 Kyocera
- 8.2.4 NEC
- 8.2.5 Ningbo Bird
- 8.2.6 Sendo
- 8.2.7 TCL Mobile Communications
- 9. Strategic Outlook and Challenges
- List of Figures:
- Figure 2-1: Structure of Traditional Handset Manufacturer's Value Chain
- Figure 2-2: Asia - Cellular Subscribers by Region (in Billion), 1999-2005
- Figure 4-1: Asia - Handset Sales by Technology (in Million Unit), 2004-2009
- Figure 4-2: Asia - Share in Global GSM Market (%), 2004
- Figure 4-3: India - Service Providers Share in GSM Market (%), 2005
- Figure 4-4: Taiwan - GSM Market Phone Share (%), 2004
- Figure 4-5: UMTS (WCDMA) Sales Volume Market Share (%), 2004
- Figure 4-6: 3G Revenue (%), 2002-2007
- Figure 4-7: India - Market Share of CDMA Operators (%), 2005
- Figure 5-1: Japan - Mobile Subscribers Growth (March’ 2002 - August’ 2005)
- Figure 5-2: Japan - Share of Subscribers by Mobile Operators (%), 2004
- Figure 5-3: Japan - Share of Mobile Operators by Technology, 2005
- Figure 5-4: Japan - Mobile Handset Shipments (%), 2004
- Figure 5-5: Japan - Mobile Handsets Market Share by Features (%), 2005
- Figure 5-6: China - Mobile Handset Production and Sales (Million and %), 2004
- Figure 5-7: China - Mobile Handset Sales by Technology (Million and %), 2004
- Figure 5-8: China - Mobile Handset Shipments (in Million Unit), 2004-2008
- Figure 5-9: China - Mobile Handset Market Share by Features (%), 2005
- Figure 5-10: South Korea - Mobile Subscribers Growth (in Million), Feb-05 & Mar-05
- Figure 5-11: India - Mobile Sector Subscriber Base (in Million), 2004 & March 2005
- Figure 5-12: India - Mobile Handset Sales by Manufacturers (%), 2005
- Figure 5-13: India - Mobile Operators Market Share (%), 2005
- Figure 5-14: India - Mobile Handsets Market Share by Features (%), 2005
- Figure 7-1: Asia-Pacific - Mobile Phones Market Volume Shipment (Million and %), 2001-2004
- Figure 7-2: Asia-Pacific - Mobile Phones Market Segmentation (%), 2004
- Figure 7-3: Asia-Pacific - Mobile Phones Real and Estimated Sales Volume (Million and %), 2002-2007
- List of Tables:
- Table 2-1: EMS Companies and Contracts with Traditional Manufacturers
- Table 2-2: China - Total Handset Production (in Million), 2001-2004
- Table 4-1: Global Mobile Outsourcing Contracts ($ Million)
- Table 4-2: India - GSM Subscribers by Mobile Operators, 2005
- Table 5-1: Malaysia - Distribution of Mobile Subscribers by State and Penetration Rate, 2004
- Table 5-2: Taiwan - Handset Sales Volume & Market Share by Vendor, 2004
- Table 8-1: Nokia OYJ - Market Growth by Geographical Distribution, 2005
- Table 8-2: Nokia OYJ - Mobile Handset Sales by Geographical Distribution (2004 & 2005)
- Table 8-3: Nokia - Financial Performance (2002-2004)
- Table 8-4: Motorola Inc. - Financial Performance, 2004
- Table 8-5: Samsung Electronics Co. Ltd. - Financial Performance (2002-2004)
- Table 8-6: Siemens AG - Market Performance by Geographical Distribution
- Table 8-7: Siemens AG - Financial Performance (2002-2004)
- Table 8-8: Sony Ericsson Mobile Communications - Financial Performance (2002-2004)
- Table 8-9: LG Electronics - Performance by Geographical Distribution
- Table 8-10: LG Electronics - Financial Performance (2002-2004)
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