College Publishing Market Forecast 2005

College Publishing Market Forecast 2005 - 2006

Product Type: Market Research Report
Published by: Simba Information - Reports
Published: July 2005
Product Code: R46-169

Description

Simba's analysis covers all the major issues affecting the state of the college publishing market. Topics include:

Top performing disciplines as well as top selling textbooks -- exclusive sales statistics provided by Monument Information Resource
The ongoing battle for market share between new and used books and its effect on pricing
The continuing rise of electronic media, custom publishing, and coursepacks
The most recent developments in technology use in courses, from e-textbooks to clickers to iPods
Exploding growth for community colleges, postsecondary schools, and distance learning
Effects of international editions leaking into the domestic market
The prospect of accountability and assessment as growth areas in college publishing
Market forces shaping sales trends through 2008

This report includes detailed profiles on all of the leading U.S. college publishers, leading college textbook distributors and retailers, and top infrastructure software providers.

Table of Contents

Methodology

Executive Summary

Chapter 1: Industry Size and Structure

Introduction

New Textbooks Command 55.5% of the College Market

Custom Publishing Segment Is Fastest-Growing

Religious Books Are Second-Fastest Growing Segment

Used Textbooks: Publishers’ Bane

Key Media In The Classroom

Pearson Tops Simba’s List Of U.S. College Publishers

BFW, Jones and Bartlett and W.W. Norton Outpace The Industry

Operating Margins Average 15.8%

College Publishing Is Fourth-Largest Segment Worldwide

Asian Market Heats Up In 2004

Highly Consolidated Industry

Table 1.1: Table 1.1: Domestic U.S. College Sales of U.S. Publishers By Segment, 2005P vs. 2004 and 2004

Table 1.2: New Textbooks vs. Used Textbooks in the U.S. , 2005P vs. 2004 and 2004

Table 1.3: Breakdown of Key Media Used For Instruction In U.S. College Classrooms

Table 1.4: Share of Media Used in U.S. College Classrooms, 2004

Table 1.5: U.S. College Publisher Rankings, 2005P vs. 2004 vs. 2003

Table 1.6: U.S. College Publishers' Operating Performance, 2004 vs. 2003.

Table 1.7: Worldwide Sales Of U.S. Publishers by Segment, 2005P vs. 2004 vs. 2003

Table 1.8: Top Foreign Markets For Exports Of U.S. Textbooks, 2004 vs. 2003

Table 1.9: Merger & Acquisition Index, Jan. 1, 2004 - June 20, 2005

Chapter 2: Enrollment

Overview..

Enrollment By Age

Enrollment By Gender

Diversity On Campus

Public vs. Private Enrollment Changes

Full-Time vs. Part-Time Enrollment Changes

Table 2.1: Total Enrollment in Higher Education, 1988-2013 Projected

Table 2.2: College Enrollment by Age, 1989-2013 Projected

Table 2.3: Total Enrollment In Higher Education By Gender, 1988-2013

Table 2.4: College Participation by Race

Table 2.5: Higher Education Enrollment, Four-Year Public vs. Private, 1988-2013 Projected

Table 2.6: Total Enrollment In Higher Education By Enrollment Status, 1988-2013 Projected

Table 2.7: Degrees Conferred, 1989-2013 Projected

Table 2.8: Enrollment Ranked By State In Two-Year And Four-Year Colleges, Fall 2001

Table 2.9: Public High School Graduates, 2000-2001, States Ranked By Projected Percentage Change by 2012-2013

Chapter 3: The Rise of Community Colleges, For-Profit Post-Secondary Schools, and Distance Learning

Introduction

Community Colleges

Post-Secondary Schools

Penetration of Distance Learning

Table 3.1: Undergraduate Fall Headcount Enrollment by Type of Institutions, Enrollment Status, and Gender: 1998 to 2002

Table 3.2: Ranked by Full-Time Enrollment

Table 3.3: Top 10 Digital Community Colleges, 2005

Table 3.4: Simba’s 2004 Post-Secondary Schools Operating Margin Index

Table 3.5: Performance Of Post-Secondary School Company Stocks,

Jan. 2-Dec. 31, 2004

Table 3.6: Distance Learning Disciplines

Table 3.7: Private, For-Profit Schools in Education's Department Program That Have Substantial Distance Education Program, 2000-2001

Table 3.8: Leading Course Management Vendors, 2003-2005

Chapter 4: Funding

Overview 53

Tuition: Fact And Fiction

What The Federal Government Provides

Higher Education Act Renewal Looms

Debate Around Future Aid

Role Of The States

Florida Sees Highest Increase

California Compact Is One Model

Virginia Schools Seek More Autonomy

Blurring The Line Between Public And Private

Table 4.1: Average Tuition and Fee Charges

Table 4.2: Higher Education Financial Aid

Table 4.3: Federal Aid for Post-Secondary Education, Projected 2006

Table 4.4: Appropriations to Higher Education

Chapter 5: Textbooks

Introduction

The Price/Value Equation

Shifting Markets

Textbooks Remain A College Staple

Market To Professors, Sell To Students

Bundling: More Than Just A Textbook

E-Textbooks: A Must-Have Pricing Option

Leading Publishers Generate $2.96 Billion in Sales

New Small Publishers Try To Change College Textbook Market

Math Courses Accounted For The Most Textbook Sales In 2004

Classics Sales Improve, Up, Accounting Sales Decline In 2004

Used Book Sales Continue To Plague Publishers

Thomson Has Best-Selling Math Author, Pearson Leads In Sales

Pearson leads In Psychology; BFW Has Best-Selling Author

Pearson Titles Corner Biological Sciences

Pearson’s Allyn & Bacon, Prentice Hall In Education’s Top Two Spots

McGraw-Hill Commands Economics

McGraw-Hill Leads Accounting; Thomson Has Best-Selling Author

McGraw-Hill Is Leading Foreign Language Publisher

Pearson In Command Of English As A Second Language

Table 5.1: Sales of Textbooks Used in College Classrooms

Table 5.2: Leading U.S. College Publishers, 2005P vs. 2004 vs. 2003

Table 5.3: Top Disciplines For Textbook Sales, 2004 vs. 2003

Table 5.4: Textbook Sales Patterns, 2004 vs. 2003

Table 5.5: Average Used Textbook Rate, 2004- 2001

Table 5.6: Mathematics - Top Courses, 2004

Table 5.7: Mathematics - Leading Publishers, 2004

Table 5.8: Mathematics - Best-Selling Authors, 2004

Table 5.9: Psychology - Top Courses, 2004

Table 5.10: Psychology - Leading Publishers, 2004

Table 5.11: Psychology - Best-Selling Authors, 2004

Table 5.12: Biological Sciences - Top Courses, 2004

Table 5.13: Biological Sciences - Leading Publishers, 2004

Table 5.14: Biological Sciences - Best-Selling Authors, 2004

Table 5.15: Education - Top Courses, 2004

Table 5.16: Education - Leading Publishers, 2004

Table 5.17: Education - Best-Selling Authors, 2004

Table 5.18: Economics - Top Courses, 2004

Table 5.19: Economics - Leading Publishers, 2004

Table 5.20: Economics - Best-Selling Authors, 2004

Table 5.21: Accounting - Top Courses, 2004

Table 5.22: Accounting - Leading Publishers, 2004

Table 5.23: Accounting - Best-Selling Authors, 2004

Table 5.24: Foreign Language & Literature - Top Courses, 2004

Table 5.25: Foreign Language & Literature - Leading Publishers, 2004

Table 5.26: Foreign Language & Literature - Best-Selling Authors, 2004

Table 5.27: English As A Second Language - Top Courses, 2004

Table 5.28: English As A Second Language - Leading Publishers, 2004

Table 5.29: Table 5.29: English As A Second Language - Best-Selling Authors, 2004

Chapter 6: Custom Publishing, Coursepacks & Electronic Media

Introduction

The Hardware Factor: Growing Computer Use

Wireless Networks Spread On Campuses

IT Funding 107

Current Craze: iPods

In the Future: Cell Phones and PDAs

McGraw-Hill Creates Online Learning Division

Appeal Of Custom Publishing Continues

E-Textbooks: Not Much Of A Splash

Migration to Electronic Coursepacks

NACS Sees Decline In Print Coursepacks

Assessment Grows Electronically

Clickers and Computer Grading

CMS Providers Tap Into Accountability

On The Rise: Homework Management

Aplia Increases Market Penetration

Table 6.1: Custom Publishing, Coursepacks & Electronic Media, Used in college classrooms

Table 6.2: College Student Computer Use, 2004

Table 6.3: Academic Computing Funding 2004

Table 6.4: Aplia At A Glance

Chapter 7: Marketing & Distribution

Overview 119

Complaints About Pricing

Publishers Offer Alternatives

Government Interest Grows

College Stores Business Good

Internet Options Increase

Will Renting Textbooks Be The Next Option?

Table 7.1: Annual % Chg. In Producer Price Index

Table 7.2: Where The New Textbook Dollar Goes

Table 7.3: Average Product Sales by Segment

Table 7.4: Campus Store Ownership/Operations

Table 7.5: Contract Management Of College Stores By Operator

Chapter 8: Forecast and Conclusions

Introduction

Textbooks: Growth and New Formats

Table 8.1: Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2004-2008

Profiles of Leading U.S. College Publishers

Bedford, Freeman & Worth

Houghton Mifflin Co.

Jones and Bartlett

McGraw-Hill Education

Oxford University Press

Pearson Education

Thomson Corp./Thomson Learning

John Wiley & Sons

W.W. Norton

Profiles of Leading College Textbook Distributors and Retailers

Barnes & Noble College Bookstores

eCampus.com

Follett Corp.

Varsity Group Inc.

Profiles of Leading Infrastructure Software Providers

Blackboard

WebCollege

WebCT…….

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