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K-12 Professional Development Market Opportunities

Product Type: Market Research Report
Published by: Simba Information - Reports
Published: January 2006
Product Code: R46-173
Description
"High standards for professional development will be set to ensure that federal funds promote research-based, effective practice in the classroom."
No Child Left Behind, 2002

Professional development for educators is a $5 billion market, wide-open in terms of need, potential growth and providers.

By 2006, every school district will be dealing with developing a professional development program. In fact, districts receiving Title I funds must use at least 5% of those funds for professional development to help teachers become highly qualified.

How can publishers and software developers take advantage of the enormous opportunities to develop programs and materials for teachers in the K-12 space?

K-12 Professional Development Market Opportunities - a new Simba Business Brief - explores the state of the market, offering guidance and insight into the unique challenges of teaching teachers, including:

  • A profile of Atomic Learning Services, an innovative online company that provides short videos on dozens of software applications used in K-12 teaching environments -- and that may be developing a niche with Web-based professional development tutorials
  • Three detailed case studies of professional development programs implemented at the state/district level, including a look at the state of Georgia's big plans for professional development -- despite static funding levels
  • An examination of how professional development for teachers differs from other adult learning -- particularly when it comes to e-learning
  • And more
Table of Contents
The Professional Development Landscape

National Standards Define Learning Path for Educators

NCLB Fuels Market

Professional Development Market Was About $5B in 2005

Federal Government is Largest Source of PD Funding

Funding Policies Vary From State to State

Who's the Target Market?

Ga., Calif., Ariz., Spend Less Than 1% of Budgets on PD

Georgia

California

Arizona

State Policy-Making Initiatives

Preferred Format for PD is Up Close and Personal

Publishers Market a Variety of PD Programs and Tools

Expanding Product Lines

Who's Who in PreK-12 Professional Development

Atomic Learning

Benchmark Education

Classroom Connect

Educational Testing Service

Houghton Mifflin

McGraw-Hill Professional Development

North Central Regional Education Laboratory

Pearson Achievement Solutions

Scholastic

TC Innovations

Teacher2Teacher

TOT:

Table 1: NSDC Standards for Staff Development, 2001

Table 2: Highly Qualified Teacher Provisions of NCLB

Table 3: NCLB Programs as Major PD Funding Sources

Table 4: Professional Development Funding Changes by Source, 2004

Table 5: Professional Development Priorities by Group

Table 6: Professional Development Priorities by Training Area

Table 7: Georgia Professional Development Funding Sources, 2004

Table 8: State Policy-Making Initiatives Related to Professional Development, 2005

Table 9: Professional Development Training Delivery Method
Ordering and More Information
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