Worldwide Yellow Pages: Scandinavia 2007

• Size comparison to the entire telecommunications segment
• Telephone revenues by region/country - per capita and GDP
• Statistics on directory advertising in relation to local economic factors
• Directory revenue forecasts for the next three years
• Data on directory advertising versus other media
• Key contact information on each publisher, including key personnel with e-mail

Methodology

Executive Summary

Chapter 1: Region Overview

Introduction: The Telephone Directory Market in Scandinavia

Exchange Rates

Telephone Directory Revenue per Capita

Telephone Directory Advertising in Relation to All Advertising

Table 1.1: Directory Revenue in Scandinavia, 2005 vs. 2004

Table 1.2: Breakdown of Directory Revenue, Scandinavia, 2005

Table 1.3: Scandinavian Market Overview, 2005

Table 1.4: Directory Revenue, Scandinavia vs. Rest of World,

2005 Table 1.5: Yellow Pages Advertising vs. All Advertising, by Country, Scandinavia, 2005

Chapter 2: Denmark

Introduction: The Telephone Directory Market in Denmark

Telephone Directory Market in Relation to the Telephone Industry

Telephone Directory Market in Relation to the Advertising Industry

Directory Publishing in Denmark

Profile of the Leading Yellow Pages Publishers in Denmark

De Gule Sider (European Directories)

Eniro Denmark

Table 2.1: Telephone Directory Market in Relation to the Economy, 2005

Table 2.2: Directory Market Revenue Growth, Denmark, 2003-2005, Projected 2006-2007

Table 2.3: Telephone Directory Publishing in Denmark, 2004-2005

Table 2.4: Directory Publishing in Relation to the Telephone Industry, 2005

Table 2.5: Growth in Denmark’s Telephone Industry, 2004-2005

Table 2.6: The Advertising Industry in Denmark, 2004-2005

Table 2.7: Telephone Directory Publishers in Denmark, 2005

Chapter 3: Norway

Introduction: The Telephone Directory Market in Norway

Telephone Directory Market in Relation to the Telephone Industry

Telephone Directory Market in Relation to the Advertising Industry

Directory Publishing in Norway

Profile of the Leading Yellow Pages Publisher in Norway

Findexa

Table 3.1: Telephone Directory Market in Relation to the Economy, 2005

Table 3.2: Directory Market Revenue Growth, Norway, 2003-2005, Projected 2006-2007

Table 3.3: Telephone Directory Publishing in Norway, 2004-2005

Table 3.4: Directory Publishing in Relation to the Telephone Industry, 2005

Table 3.5: Growth in Norway’s Telephone Industry, 2004-2005

Table 3.6: The Advertising Industry in Norway, 2004-2005

Chapter 4: Sweden

Introduction: The Telephone Directory Market in Sweden

Telephone Directory Market in Relation to the Telephone Industry

Telephone Directory Market in Relation to the Advertising Industry

Directory Publishing in Sweden

Profile of the Leading Yellow Pages Publisher in Sweden

Eniro

Table 4.1: Telephone Directory Market in Relation to the Economy, 2005

Table 4.2: Directory Market Revenue Growth, Sweden, 2003-2005, Projected 2006-2007

Table 4.3: Telephone Directory Publishing in Sweden, 2004-2005

Table 4.4: Directory Publishing in Relation to the Telephone Industry, 2005

Table 4.5: Growth in Sweden’s Telephone Industry, 2004-2005

Table 4.6: The Advertising Industry in Sweden, 2004-2005