Worldwide Yellow Pages: Central Europe 2007

• 2-year forecast of directory revenues
• Historical revenues from 2000
• Competitive profiles by region and country, including publishers, vendors and Internet Yellow Pages directories.
• Over 70 in-depth company profiles in 8 regions and 31 countries
• Published throughout 2006 to provide you continuously updated information source
• Market and company level information, such as directory revenue per capita and distribution, essential for benchmarking your concern.

• Telephone Directory Market in Relation to the Economy
• Directory Market in 2005, Projected 2006-2007
• Telephone Directory Publishing, 2000-2005, Projected 2006-2007
• Directory Publishing in Relation to the Telephone Industry, 2006
• Growth in Telephone Industry, 2000-2005, Projected 2006-2007
• The Advertising Industry
• Telephone Directory Publishers, 2006

• Size comparison to the entire telecommunications segment
• Telephone revenues by region/country - per capita and GDP
• Statistics on directory advertising in relation to local economic factors
• Directory revenue forecasts for the next three years
• Data on directory advertising versus other media
• Key contact information on each publisher, including key personnel with e-mail

Methodology

Executive Summary

Chapter 1: Region Overview

Introduction: The Telephone Directory Market in Central Europe

Exchange Rates

Telephone Directory Revenue per Capita

Telephone Directory Advertising in Relation to All Advertising

Table 1.1: Directory Revenue in Central Europe, 2004-2006

Table 1.2: Breakdown of Directory Revenue, Central Europe, 2006

Table 1.3: Central Europe Market Overview, 2005

Table 1.4: Directory Revenue, Central Europe vs. Rest of World, 2005

Table 1.5: Yellow Pages Advertising vs. All Advertising, by Country, Central

Europe, 2005

Chapter 2: Germany

Introduction: The Telephone Directory Market in Germany

Telephone Directory Market in Relation to the Telephone Industry

Telephone Directory Market in Relation to the Advertising Industry

Directory Publishing in Germany

Profiles of the Leading Yellow Pages Publishers in Germany

DeTeMedien

Dumrath & Fassnacht

Schluetersche

Sutter

Telefonbuch Verlag Hans Mueller

Table 2.1: Telephone Directory Market in Relation to the Economy, 2005

Table 2.2: Directory Market Revenue Growth, Germany, 2003-2005,

Projected 2006-2007

Table 2.3: Telephone Directory Publishing in Germany, 2004-2006P

Table 2.4: Directory Publishing in Relation to the Telephone Industry, 2005

Table 2.5: Growth in Germany’s Telephone Industry, 2004-2005

Table 2.6: The Advertising Industry in Germany, 2005

Chapter 3: Italy

Introduction: The Telephone Directory Market in Italy

Telephone Directory Market in Relation to the Telephone Industry

Telephone Directory Market in Relation to the Advertising Industry

Directory Publishing in Italy

Profile of the Leading Yellow Pages Publisher in Italy

SEAT Pagine Gialle

Table 3.1: Telephone Directory Market in Relation to the Economy, 2005

Table 3.2: Directory Market Revenue Growth, Italy, 2003-2005,

Projected 2006-2007

Table 3.3: Telephone Directory Publishing in Italy, 2004-2006P

Table 3.4: Directory Publishing in Relation to the Telephone Industry, 2005

Table 3.5: Growth in Italy’s Telephone Industry, 2004-2005

Table 3.6: The Advertising Industry in Italy, 2005

Chapter 4: The Netherlands

Introduction: The Telephone Directory Market in the Netherlands

Telephone Directory Market in Relation to the Telephone Industry

Telephone Directory Market in Relation to the Advertising Industry

Directory Publishing in the Netherlands

Profiles of the Leading Yellow Pages Publishers in the Netherlands

De Telefoongids

Gouden Gids

Table 4.1: Telephone Directory Market in Relation to the Economy, 2005

Table 4.2: Directory Market Revenue Growth, the Netherlands, 2003-2005,

Projected 2006-2007

Table 4.3: Telephone Directory Publishing in the Netherlands, 2004-2006P

Table 4.4: Directory Publishing in Relation to the Telephone Industry, 2005

Table 4.5: Growth in the Netherlands’ Telephone Industry, 2004-2005

Table 4.6: The Advertising Industry in the Netherlands, 2005

Table 4.7: Telephone Directory Publishers in the Netherlands, 2005