College Publishing Market Forecast 2007-2008

With the impending sale of Thomson Learning, the landscape of the college textbook market is about to change dramatically. Where will you derive information about market size, untapped opportunities, and how to position your company for maximum short- and long-term growth?

Prepared by the experts at Simba Information, College Publishing Market Forecast 2007-2008 covers all the major issues affecting the state of the college publishing market.

Topics include:

• The ongoing battle for market share between new and used books and its effect on pricing
• The continuing rise of custom publishing, electronic media and coursepacks
• The most recent developments in technology use in courses, from e-textbooks to clickers to iPods
• Simba’s exclusive ranking of the leading U.S. college textbook publishers by revenue and market share
• Top performing disciplines as well as top selling textbooks -- exclusive sales statistics provided by PubTrack Higher Ed
• Exploding growth for community colleges, postsecondary schools and distance learning
• Impact of international editions leaking into the domestic market
• Trends driving higher education funding
• Market forces shaping sales trends through 2010

In addition, College Publishing Market Forecast 2007-2008 contains detailed company profiles on the leading U.S. college publishers, textbook distributors and retailers, and infrastructure software providers.

• Introduction
  
• New Textbooks Dominate, but Share Slides
  
• Multimedia Materials See Growth
  
• Religious Books Are Second-Fastest Growing Segment
  
• Used Books Continue to Proliferate
  
• Key Media in the Classroom
  
• Average Textbook Prices Show Moderate Growth
  
• Pearson Tops Simba's College Publisher Index in 2006
  
  •      Jones and Bartlett and W.W. Norton Outpace Industry Growth
    
  •      Operating Margins Average 15.9%
  
  
  
• College Publishing Is Fourth-Largest Segment Worldwide
  
• Exports Increase 3% in 2006
  
• Sales of Houghton Mifflin and Thomson Learning Lead M&A Activity
  
  
• Table 1.1: Domestic Net Sales in U.S. College Market by Segment, 2005-2007P
  
• Table 1.2: New vs. Used Books in the U.S., 2005-2007P
  
• Table 1.3: Breakdown of Key Media Used for Instruction in U.S. College Classrooms
  
• Table 1.4: Share of Media Used in U.S. College Classrooms, 2007P
  
• Table 1.5: Average Textbook Price Comparison, New vs. Used, Academic Years 1999-2006
  
• Table 1.6: Simba's College Publisher Index, 2005-2007P
  
• Table 1.7: Simba Information's College Publisher Performance Index, 2006 vs. 2005
  
• Table 1.8: Worldwide Sales of U.S. Publishers by Segment, 2005-2007P
  
• Table 1.9: Top Foreign Markets for Exports for U.S. Textbooks, 2006 vs. 2005
  
• Table 1.10: Merger & Acquisition Index, Q1 2007 and 2006

Chapter 2: Enrollment

• Overview
  
• Enrollment by Age
  
• Enrollment by Gender
  
• Diversity on the Campus
  
• Public vs. Private Enrollment Changes
  
• Full-Time vs. Part-Time Enrollment Changes
  
• A Degree Matters More Now
  
• Where the Students Are
  
  
• Table 2.1: Total Enrollment in Higher Education, 1989-2015P
  
• Table 2.2: College Enrollment by Age, 1989-2015P
  
• Table 2.3: Total Enrollment in Higher Education by Gender, 1990-2015P
  
• Table 2.4: U.S. Enrollment Numbers by Race, 1990-2015P
  
• Table 2.5: Higher Education Enrollment, Four-Year Public vs. Private, 1989-2015P
  
• Table 2.6: Total Enrollment in Higher Education by Enrollment Status, 1989-2015P
  
• Table 2.7: Degrees Conferred, 1991-2015P
  
• Table 2.8: Enrollment Ranked by State in Two-Year and Four-Year Colleges, Fall 2004
  
• Table 2.9: Public High School Graduates, 2003

Chapter 3: Market Niches: Community Colleges, For-Profit Post-Secondary Schools and Distance Learning

• Introduction
  
• Community Colleges
  
  •      Enrollment Rises
    
  •      ETS Partners with Community College
    
  •      Private Two-Year Colleges Grow Faster
    
  •      Largest Community Colleges Not Always the Most Digitally Savvy
  
  
  
• Post-Secondary Schools
  
  •      Traditional Publishers Tap Post-Secondary School Market
    
  •      Leading For-Profits Post Enrollment Growth, Though It's Slower
    
  •      Revenue Growth Varies Widely, Stocks Wane in 2006
  
  
  
• Penetration of Distance Learning
  
  •      Online Enrollment Continues to Grow
    
  •      Higher Education Investment in Online
    
  •      McGraw-Hill Offers Turnkey Online Solutions
    
  •      Business, Social Sciences Are Most Popular Distance Offerings
  
  
  
  
• Table 3.1: Community College Enrollment Growth, 2001-2005P
  
• Table 3.2: Undergraduate Community College Fall Enrollment by Type of Institutions, Enrollment Status and Gender: 2001-2004
  
• Table 3.3: Top 10 Community Colleges, Ranked by Full-Time Enrollment
  
• Table 3.4: Top 10 Digital Community Colleges, 2007
  
• Table 3.5: Enrollment Growth at For-Profit Institutions, 1980-2004
  
• Table 3.6: Enrollment Patterns, 2006 vs. 2005
  
• Table 3.7: For-Profit Colleges, Financial Results, 2006 vs. 2005
  
• Table 3.8: Performance of Post-Secondary School Company Stocks, 2006
  
• Table 3.9: Distance Learning Disciplines, 2005-2006

Chapter 4: Funding

• Overview
  
• Tuition Increases Slowing
  
• Aid Comes in Various Forms
  
• Federal Government Steps Up
  
• States Innovate to Address Needs
  
• Table 4.1: Average Tuition and Fee Charges
  
• Table 4.2: Higher Education Financial Aid
  
• Table 4.3: Federal Aid for Post-Secondary Education, Estimated 2007
  
• Table 4.4: Federal Higher Education Appropriations, 2006-2008P
  
• Table 4.5: Appropriations to Higher Education
  
• Table 4.6: Educational Revenue per FTE

Chapter 5: Textbooks

• Introduction
  
• Unique Dynamics of Sales and Marketing
  
• Changing Nature of Textbooks
  
• Bundling? Not So Much
  
• Course Staple: Textbooks
  
• Used-Book Sales: The Bane of College Publishers
  
  •      Houghton Mifflin Uses Focus Group
    
  •      Thomson Learning Takes a Page from People
    
  •      Wiley Emphasizes Images and Graphics
    
  • Ten Publishers Command 62% of New Units Sold
    
  • Math Courses Accounted for the Most Textbook Sales in 2006
    
    •      Food Science Unit Sales Improve the Most; Computing Declines
      
    •      Pearson Is Best-Selling Math Publisher in 2006
      
    •      BFW Takes the Wheel in English
      
    •      Thomson Learning Heads Up Psychology Roster
      
    •      Pearson's Benjamin-Cummings Evolves to No. 1 in Biological Sciences
      
    •      Pearson's Allyn & Bacon, Prentice Hall Capture Education's Top Spots
      
    •      Houghton Mifflin Leads in History
      
    •      McGraw-Hill No. 1 in Accounting, Thomson Learning No. 2
      
    •      McGraw-Hill Is Leading Foreign Language Publisher
      
    •      Thomson Learning Leads in Chemistry
      
    •      Thomson Learning Heads List in Economics
    
    
    
    
  • Table 5.1: Growth in College Textbooks Net Sales, 2000-2006
    
  • Table 5.2: Book Sales in College Stores
    
  • Table 5.3: Average Used Book Rate, 2004-2006
    
  • Table 5.4: Leading Publishers by New Units, 2006 vs. 2005
    
  • Table 5.5: Top 20 Disciplines for Textbook Sales, 2005 vs. 2006
    
  • Table 5.6: Unit Sales Patterns, 2005 vs. 2006
    
  • Table 5.7: Mathematics - Leading Publishers, 2006
    
  • Table 5.8: English - Leading Publishers, 2006
    
  • Table 5.9: Psychology - Leading Publishers, 2006
    
  • Table 5.10: Biological Sciences - Leading Publishers, 2006
    
  • Table 5.11: Education - Leading Publishers, 2006
    
  • Table 5.12: History - Leading Publishers, 2006
    
  • Table 5.13: Accounting - Leading Publishers, 2006
    
  • Table 5.14: Foreign Language & Literature - Leading Publishers, 2006
    
  • Table 5.15: Chemistry - Leading Publishers, 2006
    
  • Table 5.16: Economics - Leading Publishers, 2006

Chapter 6: Custom Publishing, Coursepacks & Multimedia

• Introduction
  
• Custom Publishing Continues to Grow
  
  •      Sophisticated Solutions
  
  
  
• Coursepacks Migrating to Electronic Delivery
  
• Technology Is Integrating Learing
  
  •      Students Registering for Pearson's MyLab
    
  •      ThomsonNOW Seeing Traction
    
  •      Biggest Sales of WileyPLUS in Science
    
  •      Campus Technology Environment
    
  •      Thomson Teams Up with Sakai
  
  
  
• For-Profits Fuel Custom Publishing
  
  
• Table 6.1: Multimedia Materials Used in College Classrooms
  
• Table 6.2: Popular Custom Publishing Options
  
• Table 6.3: Pearson Custom, 2004-2006
  
• Table 6.4: Electronic Media Sampler

Chapter 7: Marketing & Distribution

• Overview
  
• Pricing Debate Continues
  
• Distributors Look to Used Texts
  
• Jump-Starting e-Texts
  
• To Bundle or Not?
  
• Free Materials Offer Another Choice
  
• College Stores Business Good
  
• Internet Options Increase
  
• Textbook Rental Costly to Set Up
  
  
• Table 7.1: Where the New Textbook Dollar Goes
  
• Table 7.2: Average Product Sales by Segment
  
• Table 7.3: Campus Store Ownership/Operations
  
• Table 7.4: Contract Management of College Stores by Operator

Chapter 8: Forecast and Conclusions

• Overview
  
• Moderate Growth for Textbooks
  
  
• Table 8.1: Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2006-2010
  
  
• Profiles of Leading U.S. College Publishers
  
  • Bedford, Freeman & Worth
    
  • Houghton Mifflin Co.
    
  • Jones and Bartlett
    
  • McGraw-Hill Education
    
  • Oxford University Press
    
  • Pearson Education
    
  • Thomson Corp./Thomson Learning
    
  • John Wiley & Sons
    
  • W.W. Norton
  
  
  
  
• Profiles of Leading College Textbook Distributors and Retailers
  
  • Barnes & Noble College Bookstores
    
  • eCampus.com
    
  • Follett Corp.
    
  • Nebraska Book Co.
  
  
  
  
• Profiles of Leading Infrastructure Software Providers
  
  • Blackboard
    
  • eCollege