Independent Yellow Pages Markets 2006: Industry Report

Independent Yellow Pages Markets 2006

Product Type: Market Research Report
Published by: Simba Information - Reports
Published: September 2006
Product Code: R46-196

Description

The Independent Yellow Pages market is poised to be the single most influential and opportunity-laden segment of the Yellow Pages & Directory Publishing industry over the next few years. From the impact of syndicated usage research to evolving business strategies, find out how independent publishers plan to grow and how those plans will change the landscape of the industry in the U.S., including its size, structure and market dynamics.

Independent Yellow Pages Markets 2006 provides historical data on independent publishers, as well as growth projections through 2008. Profiles of more than 35 independent publishers include growth rates, revenue figures, directory strategies, number of books published, analysis of growth prospects and expansion plans.

Table of Contents

Chapter 1: Overview of the Independent Yellow Pages Publishing Market

Introduction and Definitions
What is an Independent?
A Brief History of the Independent Yellow Pages Movement
Mergers, Acquisitions and Divestitures Run High in 2005 and 2006
The Expansion Continues: Start-Up Markets
Market for Hispanic Directories Expands
Litigation in the Yellow Pages Industry
Table 1.1: Statistical Summary of the Yellow Pages Industry, 2000-2005
Table 1.2: Financial Size of Selected Yellow Pages Acquisitions, 2005-Q3 2006
Table 1.3: Selected Start-Ups, 2005-2007
Table 1.4: Yellow Pages Industry Lawsuits, 1983-2005

Chapter 2: Independent Publishers-The Segment Grows Stronger

Introduction
The Size of the Independent Yellow Pages Market
Ad Rates and CPMs
National Ad Revenue
Employment
Selling Costs
Printing Costs
Table 2.1: Independent Yellow Pages Revenue, 1996-2010P
Table 2.2: Yellow Pages Revenue by Publisher Category, 1996-2010P
Table 2.3: Yellow Pages Market Share by Type of Publisher, 1996-2010P
Table 2.4: Market Share, Independent Publishers vs. Telco Publishers, 1996
Table 2.5: Market Share, Independent Publishers vs. Telco Publishers, 2006
Table 2.6: Market Share, Independent Publishers vs. Telco Publishers, 2010P
Table 2.7: Yellow Pages Usage, Yellow Book USA vs. Incumbents, 14 Markets
Table 2.8: Yellow Pages Revenue for Regional Bell Operating Company (RBOC) Publishers, 2004-2006E
Table 2.9: Estimated Revenue, 11 Leading Independent Publishers, 2004-2005
Table 2.10: Estimated Revenue, 11 Leading Independent Publishers, 2005-2006E
Table 2.11: Estimated National Revenue, Leading Publishers, 2005
Table 2.12: DHC Rates, CPMs in 16 Select Independent Directories, 2005-2006
Table 2.13: DHC Rates in 25 Top RBOC Directories, 2006 vs. 2005
Table 2.14: Sales Staff vs. Total Staff, Leading Independent Publishers, 2005
Table 2.15: Sales Revenue per Rep, 2005
Table 2.16: Estimated Revenue per Employee, Leading Independent Publishers, 2005
Table 2.17: Estimated Revenue per Book, Leading Independent Publishers, 2005
Table 2.18: Estimated Revenue per Title, Leading Independent Publishers, 2005
Table 2.19: Estimated Selling Costs, Leading Independent Publishers, 2005
Table 2.20: Estimated Printing Costs, Leading Independent Publishers, 2005

Chapter 3: Independent Publishers-Competitive Markets and Consolidation

Introduction
Taking the National Route
The Metro Markets
A Look at the Investors
Yellow Book USA
White Directory
Valley Yellow Pages
Table 3.1: Largest U.S. Yellow Pages Directory Publishers, 1999
Table 3.2: Largest U.S. Yellow Pages Directory Publishers, 2006
Table 3.3: DHC Rates, 9 Major Competitive Yellow Pages Markets, 2006 vs. 2005
Table 3.4: Yellow Book USA, Key Statistics, 2005
Table 3.5: Yellow Book USA, Historical Highlights
Table 3.6: Yellow Book USA's Top 10 Directories by Circulation, 2005
Table 3.7: White Directory, Key Statistics, 2005
Table 3.8: White Directory, Historical Highlights
Table 3.9: White Directory's Top 10 Directories by Circulation, 2005
Table 3.10: Valley Yellow Pages, Key Statistics, 2005
Table 3.11: Valley Yellow Pages, Historical Highlights
Table 3.12: Valley Yellow Pages' Top 10 Directories by Circulation, 2005

Chapter 4: Forecast and Conclusions

Market Forecast
Looking to the Future
The RBOC Directories
Start-Up Operations
Table 4.1: Yellow Pages Revenue by Publisher Category, 2006-2010P
Table 4.2: Independent Publishers' Market Share vs. Telco Publishers' Market Share, 2006
Table 4.3: Independent Publishers' Market Share vs. Telco Publishers' Market Share, 2010P

Profiles of Leading Independent Publishers

Ambassador Yellow Pages
DataNational
Hagadone Directories
Names & Numbers
Ogden Directories
Phone Directories Co.
User-Friendly Phone Book
Valley Yellow Pages
White Directory Publishers
Yellow Book USA
ypOne Publishing

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