Online Yellow Pages Market 2007-2008

Click here to hear Lead Senior Analyst/Editor David Goddard talk about the research behind the Online Yellow Pages 2007-2008 Report.

Simba is pleased to introduce Online Yellow Pages Markets 2007-2008 -- an all-new comprehensive market intelligence report on the state of the online yellow pages industry in 2007. But even more important than providing a clear understanding of the current market condition, this report offers exclusive perspective on how yellow pages publishers need to position themselves for future growth in the dynamic online medium.

Use Online Yellow Pages Markets 2007-2008 to:

• Gain access to Simba’s exclusive data on current online yellow pages market size and structure
• Understand the structure of partnerships between yellow pages publishers and search engine giants, such as Google and Yahoo!
• Benchmark your own online initiatives against those of your competitors
• Target realistic online yellow pages revenue growth for your company
• Identify potential partnership opportunities And more!

• Introduction
  
• Yellow Pages Market Overview
  
• Market Segments and Key Players
  
• Internet and Print Usage
  
• Table 1.1: Statistical Summary of the Yellow Pages Industry, 2001-2006
  
• Table 1.2: Print, Internet Share of Annual Yellow Pages Market, 2005-2007P
  
• Table 1.3: Revenue Growth in All U.S. Advertising Media 2005-2007
  
• Table 1.4: Online YP & YP Local Search Advertising vs. All Online Advertising and Total
  
• Advertising Spending, 2005-2007P
  
• Table 1.5: Publishers’ Percentage of Revenue from Online, 2005-2006
  
• Table 1.6: Usage by Category, Top 20 Online Yellow Pages vs. Print Directories, 2005
  
• Table 1.7: Yellow Pages References, 2002-2005

Chapter 2: Online Yellow Pages Market Dynamics

• Types of Online Yellow Pages
  
• Top Print Publishers in the Online Yellow Pages Arena
  
• Ambassador Publishing
  
• AT&T Advertising & Publishing
  
• Idearc Media
  
• Ogden Directories
  
• Phone Directories Co.
  
• R.H. Donnelley
  
• User-Friendly Phone Book
  
• White Directory
  
• Yellow Book USA
  
• ypOne Publishing
  
• Internet-Only Yellow Pages Providers
  
• InfoSpace
  
• infoUSA
  
• Search Engine Local and Yellow Pages Publishers
  
• IAC Search & Media
  
• Google
  
• Local.com
  
• LookSmart
  
• Yahoo!
  
• Table 2.1: Estimated Online YP Traffic for Select Publishers, 2006
  
• Table 2.2: Sources of Incumbent Online Directory Listings
  
• Table 2.3: Select Internet Sites and Internet Yellow Pages Publishers That
  
• Power Them, 2006
  
• Table 2.4: Key Online Alliances in Yellow Pages Industry
  
• Table 2.5: Online Revenue Growth, Print Publishers, 2005-2007P
  
• Table 2.6: IYP Revenue Growth, Internet-Only Yellow Pages Publishers, 2005-2007P

Chapter 3: Forecast & Conclusions

• Internet Market Forecast
  
• Print Publishers Online Growth
  
• Users and Content
  
• Table 3.1: Online Yellow Pages Advertising Revenue, 2005-2007P
  
• Table 3.2: Online Yellow Pages Revenue vs. Total Yellow Pages Revenue, 2005-2010P
  
• Chapter 4: Profiles of Leading Print Internet Providers
  
• Ambassador Yellow Pages
  
• AT&T Communications
  
• Idearc Media
  
• Ogden Directories
  
• Phone Directories Co.
  
• R.H. Donnelley
  
• User-Friendly Phone Book
  
• White Directory Publishers
  
• Yellow Book USA
  
• ypOne Publishing
  
• Chapter 5: Profiles of Leading Pure Play IYP Providers
  
• InfoSpace
  
• infoUSA
  
• Chapter 6: Profiles of Leading Search Engines
  
• Ask.com
  
• Google
  
• Local.com
  
• LookSmart
  
• Yahoo!
  
• Index