Product Type: Market Research Report
Published by: ARCchart
Published: February 2008
Product Code: R462-33Description Quadruple play services - where subscribers receive phone, mobile, broadband and TV from a single service provider - have been the subject of much speculation and considerable industry hype in recent years.
In this report, ARCchart introduces some rigour into the debate about quadruple play services. We have done this by defining clearly the mix of technologies and services which we believe make up a valid quadruple play. We have also surveyed a representative sample of operators around the world to see who is currently offering quadruple play, who is actively considering it and who has the potential to launch it during our five-year forecast horizon. We have examined national markets and key operators to arrive at a formula which defines the preconditions that must exist in any market before a quadruple play can succeed. Based on our analysis, we have also forecast the subscriber numbers and service revenues for quadruple play globally and by region. We also make numerous observations about the prospects for quadruple play in important markets such as the US, Japan, France, Germany, the UK, Italy, Canada, China and India.
Topics of coverage include:
- The defining characteristics of quadruple play
- The effect and impact of service bundling
- Learning from existing quadruple play implementations
- Seamless versus pragmatic quadruple play
- Prospects for quadruple play in important markets such as the US, Japan, France, Germany, the UK, Italy, Canada, China and India
- Case studies of commercial quad-play offerings
- Forecasts for growth in quadruple play subscribers, service revenues and churn savings globally and by region
Table of Contents - A. INTRODUCTION AND METHODOLOGY
- A.1 Analysis method
- A.2 Forecasting quadruple play markets
- B. WHAT IS QUADRUPLE PLAY?
- B.1 Defining quadruple play more clearly
- Characteristics of current quadruple play networks
- B.2 Potential quadruple play combinations
- Starting points for quadruple play services
- Fixed-mobile comparison
- C. IDENTIFYING AND UNDERSTANDING THE QUADRUPLE PLAY OPPORTUNITY
- Surveying potential quadruple play operators
- Towards a formula for predicting the emergence of quadruple play
- Taiwan
- UK
- France
- US
- Canada - the affect of geography
- Brazil - potential for regional plays
- The European puzzle
- Applying the quadruple play formula
- Scandinavia - ready and waiting
- Eastern Europe - substantial potential
- China, India and Korea
- Mexico
- Australia
- Other regions
- Summary of national market conditions for quadruple play
- D. ANALYZING THE EFFECTS OF QUADRUPLE PLAY
- D.1 What happens to churn?
- D.2 Projecting subscriber numbers
- D.3 Statistics from established quadruple play markets
- D.4 Modelling the growth potential for new markets
- Churn reduction
- Stimulating uptake of other services
- How long do the benefits from quadruple play last?
- Separating the growth effects of quadruple play from other services
- D.5 A revised formula for predicting the emergence of quadruple play
- E. POINTERS, HURDLES AND RULES FOR IMPLEMENTING QUADRUPLE PLAY
- E.1 Seamless versus pragmatic quadruple play
- E.2 What existing quadruple plays tell us about implementation issues
- Billing, service integration, support, helpdesks and propositions
- Is there a business case for integrated support systems?
- E.3 Value Chain for quadruple play components
- E.4 Place-shifting, DVRs, devices and the walled garden
- F. QUADRUPLE PLAY CASE STUDIES AND MARKETS
- F.1 Rogers of Canada
- F.2 PCCW in Hong Kong
- F.3 France
- F.4 The UK
- G. FORECASTS
- G.1 Forecasting assumptions
- G.2 Global quadruple play homes and revenues
- Global quadruple play homes
- Global quadruple play revenues
- G.3 North America
- North American quadruple play homes
- North American quadruple play revenues
- G.4 South America
- South American quadruple play homes
- South American quadruple play revenues
- G.5 Western Europe
- Western European quadruple play homes
- Western European quadruple play revenues
- G.6 Eastern Europe
- Eastern European quadruple play homes
- Eastern European quadruple play revenues
- G.7 Asia Pacific
- Asia Pacific quadruple play homes
- Asia Pacific quadruple play revenues
- H. CONCLUSIONS
- H.1 Tenfold growth by 2011
- H.2 Direct service revenues dwarfed by savings from churn reduction
- H.3 Canada, Hong Kong, Taiwan and Korea lead
- H.4 Japan and Europe to follow
- H.5 US lags behind initially
- H.6 Rest of the world
- List of Figures/Tables
- Figure B-1: Evolution paths to quadruple play
- Figure B-2: Worldwide landline and wireless subscribers
- Figure B-3: Landline and wireless service revenues in the United States
- Table C-1: Quadruple play / triple play operator comparison
- Table C-2: Country analysis for quadruple play
- Figure E-1: Value Chain for quadruple play components
- Figure F-1: PCCW's quadruple play vision
- Figure G-1: Global quadruple play homes 2007 - 11
- Figure G-2: Regional quadruple play homes 2007 - 11
- Figure G-3: Global quadruple play service revenues - 2011
- Figure G-4: North American quadruple play homes 2007 - 11
- Figure G-5: North American quadruple play service revenues - 2011
- Figure G-6: North America accumulated churn savings - 2011
- Figure G-7: South America quadruple play homes 2007 - 11
- Figure G-8: South America quadruple play revenues - 2011
- Figure G-9: South America accumulated churn savings - 2011
- Figure G-10: Western Europe quadruple play homes 2007 - 11
- Figure G-11: Western Europe quadruple play homes by country - 2011
- Figure G-12: Western Europe quadruple play service revenues - 2011
- Figure G-13: Western Europe accumulated churn savings - 2011
- Figure G-14: Eastern Europe quadruple play homes 2007 - 11
- Figure G-15: Asia Pacific quadruple play homes 2007 - 11
- Figure G-16: Asia Pacific country breakdown of quadruple play homes - 2011
- Figure G-17: Asia Pacific quadruple play service revenues - 2011
- Figure G-18: Asia Pacific accumulated churn savings - 2011
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