Product Type: Market Research Report
Published by: Ovum Plc
Published: March 2009
Product Code: R464-1141Description Introduction
A number of wholesalers have decided to offer wholesale content services through a variety of routes. Fernanda Veiga investigates the future direction of these developing wholesale opportunities.
Scope
Ovum's research has, for over 20 years been focused at the junction of the technical and commercial domains. Ovum's market reports provide strategic analysis of evolving trends in wholesale, enterprise, consumer, networking, devices, and components markets. Our analysis drills down into market ecosystems and segments, inflection points, competitive landscapes and trends, vendor leadership and best practice.
Highlights
One common theme among telcos is clear - they are all looking to provide an efficient next-generation network on which they can offer high-quality value-added services (VASs) to their customers. Telecoms operators are faced with a string of challenges from defending their core fixed revenues to generating growth from new wave services and international operations.
Reasons to Purchase
Ovum's research helps vendors and service providers accelerate delivery of profitable new revenue streams. Our findings help businesses make more effective strategic and business decisions faster. For more information about how this specific research report can help your business please contact us.Table of Contents - EXECUTIVE SUMMARY
- In a nutshell
- Ovum view
- Key messages
- Wholesalers have multiple options for entering the content market
- Customers do not limit their supplier selection criteria to price
- CDN services: the brightest star
- CDN specialists will lose market share to traditional telcos
- Unpaid peering pressures will continue
- Lack of content know-how is the strongest challenge faced by telcos
- Consolidation of the CDN market is just a matter of time
- Recommendations to wholesalers
- Decide which strategic approach to implement
- Pay attention to customer segmentation
- Expand your wholesale content portfolio; do not forget to offer bundles
- Consider all other options before offering free services
- Scope
- The content supply chain
- Content includes online applications
- Introducing wholesale content: complexity faced by telcos
- Estimating end-user content demand
- Estimating network capabilities
- Customer segmentation is not a simple matter
- Strategy options for telcos in wholesale content
- Five options
- Option 1 - Acquire capabilities to enter the market
- Option 2 - Develop content capabilities in-house
- Option 3 - Enhance existing capabilities through acquisition
- Option 4 - Partner with content specialist(s)
- Option 5 - Wait and see
- Wholesale content services
- Services and their importance
- CDN, the bright star
- The web portal requirement: a must-have
- Pricing
- It is more than simply price versus performance
- CDN pricing options
- Content transport payment model
- Prospects for revenue from wholesale content services
- Wholesale CDN is highest revenue content service
- Highest revenue growth: wholesale CDN
- Customer base growth
- Competition
- How to differentiate from competitors
- Specialists
- Unpaid peering agreements with CDN specialists
- Challenges for the players
- Internal challenges of offering content services
- External challenges of offering content services
- Future developments in wholesale content services
- New wholesale content features
- Changes in wholesale content price composition
- Expansion to new regions and markets
- Future estimated wholesale content revenue growth
- Future consolidation: telcos acquiring content specialists
- List of Tables
- Table 1: Wholesale content services offered and their importance
- Table 2: Differentiation strategy by priority
- List of Figures
- Figure 1: Content supply chain
- Figure 2: End-user demand and telcos’ network capabilities
- Figure 3: Wholesale content strategy options
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