Telefonica

Executive summary

In a nutshell

Ovum view

SWOT analysis

Strengths

Weaknesses

Opportunities

Threats

External conditions

Competitive environment

Spain

Czech Republic

Germany

UK

Ireland

South and Central America

Regulatory environment

Strategy

Corporate and business drivers

Transformation strategic objectives

Corporate strategy implementation

Regional priorities

M&A and disposals

Telefonica Espana

Managing the decline in fixed voice

Intensify mobile momentum

Positive performance in its mobile operations

Telefonica Europe

Tough times in mature mobile markets

Subscribers increase but profitability falls

New initiatives for cost cutting

Fixed broadband taking off

Telefonica Latinoamerica

Fixed business growing strongly

Mobile - the land grab is slowing, but data is just beginning

Building the business to the enterprise sector

Company information

Organisation

Financial highlights

Group analysis

Segment analysis

List of Tables

Table 1: Key Telefonica competitors in South and Central America

Table 2: Spanish MNO positioning

Table 3: Telefonica’s European subsidiaries

Table 4: Telefonica’s fixed subsidiaries in Latin America: year ended December 2008

Table 5: Telefonica’s mobile subsidiaries in Latin America: 2008

Table 6: Telefonica Group’s key financial indicators

Table 7: Telefonica Group - geographical segment analysis

List of Figures

Figure 1: Regional contributions to group financials

Figure 2: Market size of Telefonica assets worldwide*

Figure 3: Telefonica Group’s management structure