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SMEs in Turkey: a strong price focus

Product Type: Market Research Report
Published by: Ovum Plc
Published: June 2009
Product Code: R464-1371
Description
Ovum recently asked a sample of Turkish SMEs about their communications needs and preferences as part of a global SME survey. This report outlines the key findings of that research.
Table of Contents
Executive summary
In a nutshell
Key messages
Strong price focus
Service reliability and helpdesks are a key improvement area
IP telephony faces a steep climb
Security is a mobility concern
Mobile data services are set to grow
The opportunity in managed services
Analysis
Priorities and spending
Telecoms budget breakdown in Turkey
Marginal increase in telecoms spend
Telecoms investment a driver of success
Improvement opportunities
Wireline perspective
Value-added service adoption
Cost is still the driver for IP telephony
Mobility perspective
Security and costs are top priorities
Mobile data services adoption will grow
Value-added services
SMEs reluctant to take value-added services from telecoms service providers
Opportunity in managed services
About our survey
Scope
List of Figures
Figure 1: SMEs in Turkey: breakdown of SME budgets
Figure 2: SMEs in Turkey: expected budget changes
Figure 3: SMEs in Turkey: general views on telecoms
Figure 4: SMEs in Turkey: areas for improvement
Figure 5: SMEs in Turkey: adoption of wireline services
Figure 6: SMEs in Turkey: drivers for IP telephony adoption
Figure 7: SMEs in Turkey: mobile priorities
Figure 8: SMEs in Turkey: growth potential in mobile value-added services
Figure 9: SMEs in Turkey: sourcing VASs from telecoms service providers
Figure 10: SMEs in Turkey: growth potential in managed services
Ordering and More Information
Price and Delivery Options


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